Presented in Upgraded Life Festival 31.5.2016 by Melanie Wendland, M4ID. http://www.upgradedlifefestival.com/

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29 05 16
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P. 1
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Designing for
the other 98%
INNO
FRUGAL
Designing for
the other 98%
A HUMAN CENTRED DESIGN APPROACH
TO LOW COST INNOVATIONS IN MATERNAL
AND NEW BORN CHILD HEALTH

3. Every day
more than
800 women
and
2700 babies
die

4. 99% of these deaths happen
in low resource settings

5. 98% of these deaths
are preventable

6. Transportation
Money
Supplies
Trained staff
Hygiene

7. Traditional myths
and beliefs
Fear of stigmatization Disrespect &
abuse
Lack of male
involvement

8. How can human centred
design make a difference
for the other 98%?

9. Are digital technologies
the answer to all these
challenges?

10. Digital dividends—that is, the
broader development benefits
from using digital
technologies—
have lagged behind
(World bank report)

11. Enabling environment
Infrastructure
Resources

12. To get the most out of the
digital revolution, countries
also need to work on the “ana-
log complements”...
(World bank report)

13. What are
possible analogue
components for maternal
health?

14. DISCOVER
& DEFINE
DESIGN
& BUILD
Vision
Idea
Insights
Synthesis
Co-design
Prototype
Service
“Design is a course of action
aimed at changing existing
situations into preferred ones”
Participatory
Human centred
Iterative
Creative
The process

15. Involve everyone

16. Share
Decision to
go to ANC
Transport
Arriving
WaitingExaminations
Labor starts
Confirmation
Arriving/
Admission
Referral
Delivery
Post-delivery
Home
Awareness
PREGNANCY
LABOUR
Transport
Return
BEFORE PREGNANCY
ANC
COMMUNITY
FACILITY
Waiting/
monitoring
Map the journey

17. Weave a red thread
NARRATIVE
CHANGE
SERVICE
JOURNEY
INFLUENCING
PERCEPTION
INFLUENCING
BEHAVIORSERVICE DESIGN
CREATIVECOMMUNICATION

18. Lab.our ward
Innovate new approaches to the design of the labour ward
space, its services and products.

19. Rethinking the labour ward in
low resource settings.
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29 05 16
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P. 19
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Rethinking the labour ward in
low resource settings.
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Feb. 10th 2016
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P. 26
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Rethinking the labour ward in
low resource settings.
“There is nothing
here for the woman”
Facility Manager

20. Rethinking the labour ward in
low resource settings.
Aesthetic issues in health care
play a huge role in many deep
psychological ways, including
providing subtle cues that
“everything is going to be
okay.”
Design matters
Patients were feeling less anxious and less fearful
about procedures, more peaceful, focused and
with more trust and compliance with recommend-
ed treatments after the health care spaces were
redesigned and given color makeovers. 90% of the
staff felt an improved confidence in their work and
referrals doubled on average across the board.
The National Childbirth Trust (NCT), UK survey of 2,000 wom-
en who had given birth between the years 2000 and 2003.

21. Rethinking the labour ward in
low resource settings.
Spatial, service and product
design to discover new
possibilities for improved
experience in maternity wards.
Approach
Architecture
Product
Design
Service
Design

22. Rethinking the labour ward in
low resource settings.

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29 05 16
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P. 23
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Rethinking the labour ward in
low resource settings.
Rethinking the labour ward in
low resource settings.
The woman
at the centre
of care
The journey of the woman is the uniting
element to blend product, service and
architecture into a holistic experience
concept

24. –
29 05 16
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P. 24
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Rethinking the labour ward in
low resource settings.
Rethinking the labour ward in
low resource settings.
Improved flow through the facility taking into
consideration the companion, better airflow and
lighting, hygiene and infection control, privacy and
visibility, energy efficiency.
Space

25. –
29 05 16
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P. 25
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Rethinking the labour ward in
low resource settings.
Rethinking the labour ward in
low resource settings.
Space

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29 05 16
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P. 26
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Rethinking the labour ward in
low resource settings.
Rethinking the labour ward in
low resource settings.
Bed add-ons as low cost extensions
aim to increase comfort, hygiene,
storage space and safety of
existing beds in the facility.
Bed add-ons

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29 05 16
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P. 27
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Rethinking the labour ward in
low resource settings.
Rethinking the labour ward in
low resource settings.
The stool combines the traditional birth position with low
cost furniture to increase capacity and prepare for ad
hoc deliveries.
Delivery stool

28. –
29 05 16
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P. 28
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Rethinking the labour ward in
low resource settings.
Rethinking the labour ward in
low resource settings.
Connected objects enable better communication within
a healthcare provider team and between healthcare
providers and women through simple technology.
Call for help

29. –
29 05 16
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P. 29
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Rethinking the labour ward in
low resource settings.
Rethinking the labour ward in
low resource settings.
Addressing the need for women to communicate
their preferences as well as understanding key important
information about their delivery process
Family pass

30. Co-creationCo-design Prototype and
test early with
users

31. Better experiences can
lead to better outcomes
@melaniewendland
#M4ID
www.m4id.fi
ww.labourward.org