Dewink made a lightening pitch at Startup Saturday Mumbai - Feb 2010. "Every Startup has a story to tell, for us the stories are our Startup"

2. Every Startup has a story to tell. For us, the stories are our Startup!

3. This is Iris. He is surrounded by stories. Stories by the fireplace, stories by the bed, stories with grandma and stories with friends. Weird, Scary, Funny, Courageous stories that nurture different experiences.

4. Iris gained a lot from all these magical stories. Each story gave him a different experience, experiences that made him more creative, imaginative, adventurous and a fearless discoverer. Creator Creator Imaginative Discoverer Discover

5. His old story sources are now drying up. WHY ? Tones of school work and technology promotes passive consumerism, which doesn’t provide new experiences to Iris. PROBLEM: Iris is now sad and very lonely. He does not have stories around him anymore.

6. Because there are no stories around Iris and modern technology has turned Iris into a passive consumer, he has lost his creative edge. Creativity that gave him the license to be a discoverer, to be imaginative and a creator.

7. Mission: Connect Iris back to his stories Iris @ School Iris @ Homework Iris @ Friends Comic Life Inspiration Xtranormal Clubpenguin Neopets Facebook Google Wikipedia To devise a solution to return Iris his stories, we need to study his daily schedule.

8. Our Solution Dewink.com Dewink.com Dewink.com is a creative community for children under 13 where they canwrite, illustrate and share their original stories through innovative story building applications.

9. WhyDewink.com? a) Everyone has a story to tell and Dewink helps children build, share, exchange and connect through their stories. b) Dewinkmakes ‘Story-Writing’ interesting, fun, collaborative and social through it’s ingenious story building applications.

10. Dewink’sFocus Areas: Inventing a pool of very innovative and interesting Online Story Building Applications. b) Building a dedicated Community of Young Children Writers from different countries.

11. SomeStory Building Applications ‘Story Den’: The story application is done offline with children first choosing 5 characters out of multiple characters and placing it over 5 vacant spaces. Then the main character is chosen and put in the oval slot (den) to connect the remaining 5 characters which were chosen earlier.

12. b) ‘Story-Scrabble’ : Connect different characters and their weird characteristics to make a story.

13. Some Numbers 20 million children in virtual world by 2011, up from 8.2 million in 2008 Advertisers spend $15 billion/year targeting kids through sites like Neopets Clubpenguin.com 12 million within 2 years Webkinz.com 6 million within 2 years Neopets.com 5.07 million users under 13

14. Our Direct Competitors Storybird.com Collaborative storytelling for families and friends. September 2009 Tikatok.com Imagine a story. Create a book. MIT media labs – March ’08 Barnes & Noble – Sept ‘09

17. Overview of Dewink.com Orbit-1 Orbit-2 Story Writing Applications Orbit 2 : Community of like-minded, children writers from different countries. Story Writing Applications: Making the journey of writing stories fun, collaborative and social. Orbit 1 : Landing point of children.

18. Team Rohan Gulati: Passed out as a mechanical engg from NIT Surat in 2008. Started with with the idea of providing virtual dadis to children in final year of college and graduated to the idea behind dewink.com. Anubhuti Mishra: Passed out as a mechanical enng from NIT Surat in 2008. Started dadihood.com with Rohan in final year of college. Worked with a startup in children’s educational field before joining Rohan on dewink.com.

19. Why @ Startup Saturday? Looking for experienced technical people to help us cross the chasm: offline to online.

20. Thank-You