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USING SOCIAL
MEDIA TO
GROW YOUR
ECOMM
BUSINESS
@kirstymannsocial
Kirsty Lawrence
2 factor authentication for your personal Facebook
profile
https://www.facebook.com/help/148233965247823
2 factor authentication for your linked business
Instagram account:
https://help.instagram.com/566810106808145
2 factor authentication in the Settings area of your
Facebook Business Manager if you have one:
https://business.facebook.com/settings
Business pages which are not secure leave the door open
for hackers.
Set up for success with:
Securing your accounts
2 factor authentication is vital
"...to give people the power to build
community and bring the world closer
together. People use Facebook to stay
connected with friends and family, to
discover what’s going on in the world,
and to share and express what matters
to them"
Facebook's Mission
Instagram Core Values
Community First Inspire Creativity Simplicity Matters
How consumers find new accounts to
like and follow
Via Sprout Social
Think Social!
Know Like Trust
Build a community that trusts you.
Serve that community consistently .
The power of social networking:
Be social - engage with organic influencers,
customers and brands with similar values
When posting organically, engage just
before you post
Share the love - build relationships with
companies who share similar values or who
sell complimentary products. Engage with
and share their content occasionally.
Simple organic social
media strategies:
Encourage user generated content - 'tag
to feature' - and share it on your channels
Share product reviews / testimonials as
posts
Think community first and provide value
regularly (in addition to your sales posts).
Share your values, your story
Use hashtags
Have excellent customer service processes
Nice examples:
https://www.facebook.com/AnthropologieEurope
https://www.instagram.com/wearthestars
https://www.facebook.com/LEGO
91% of consumers say positive reviews make them more
likely to use a business
76% trust online reviews as much as recommendations from
family and friends
Request reviews regularly from customers - Facebook,
Google, Trust Pilot, Make it easy for them - give them the
link.
Respond to public reviews - say thanks.
View poor reviews as an opportunity, a gift
Paid social media
strategies:
Set up your pixel and standard events
Use different objectives to drive brand
awareness most suitably for your
business
Test conversion ads for low ticket
ecomm
Retarget people with dynamic
product ads
Retarget past purchasers - it's a
lucrative strategy!
CUSTOM - WARM  COLD 
o Your email list
o Your website visitors
o People who have engaged with
your Facebook or Instagram
channels
o People who have watched your
videos
o Simple demographics
o Interests and behaviours
LOOKALIKES
You can create a lookalikes
from any of your custom
audiences
The objective you choose tells
Facebook how to feed out your ads
WWW.MANNSOCIAL.COM
Get inspired with
Facebook's Success Stories:
https://www.facebook.com/business/success/su
cculents-box#
https://www.facebook.com/business/success/am
anda-sews
Add pixel to
your site
Create your
pixel
Associate pixel
with ad account
Check Std
Events set up
Create Facebook
catalogue & populate
using data feed from
website
Pair catalogue
with pixel
Check set up
Set up FB / IG
shop
Make it easy for people to buy from you.
Review your customer journey and
remove any snags
Have a good page load speed
Ensure your website is converting well
at each stage (69% of 'Add to Carts'
bounce without buying)
Know your numbers - lifetime value of
customer, average order value etc so
you understand ROAS and ROI
Have email marketing in place
Have a community manager in place
A few tips to get the most from your ads:
Before
investing
in ads
The public are turning increasingly to social
media to communicate with businesses and
local services.
One study shows that 4 out of 5 people use
social media to engage with brands.
Engagement is key to winning trust
Responding to comments in a friendly
and helpful manner demonstrates that you are
listening, and helps the customer feel 'heard'
(the social algorithms also love it - your posts
will receive more reach with more
engagement!)
Customer
Service
Set up automated replies in the
messenger settings
Be proactive - create stock responses
ready for comments coming in
Collate common responses and bank
them somewhere to copy and paste
Time
Saving
Thanks for
listening!
Page: @kirstymannsocial
Group: Leveraging Social Media for Business
Growth
Kirsty Lawrence
07624 203310
Kirsty@mannsocial.com
www.mannsocial.com

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Using Social Media to Improve Ecommerce Capabilities

  • 1. USING SOCIAL MEDIA TO GROW YOUR ECOMM BUSINESS @kirstymannsocial Kirsty Lawrence
  • 2. 2 factor authentication for your personal Facebook profile https://www.facebook.com/help/148233965247823 2 factor authentication for your linked business Instagram account: https://help.instagram.com/566810106808145 2 factor authentication in the Settings area of your Facebook Business Manager if you have one: https://business.facebook.com/settings Business pages which are not secure leave the door open for hackers. Set up for success with: Securing your accounts 2 factor authentication is vital
  • 3. "...to give people the power to build community and bring the world closer together. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them" Facebook's Mission
  • 4. Instagram Core Values Community First Inspire Creativity Simplicity Matters
  • 5. How consumers find new accounts to like and follow Via Sprout Social
  • 6. Think Social! Know Like Trust Build a community that trusts you. Serve that community consistently .
  • 7. The power of social networking: Be social - engage with organic influencers, customers and brands with similar values When posting organically, engage just before you post Share the love - build relationships with companies who share similar values or who sell complimentary products. Engage with and share their content occasionally.
  • 8. Simple organic social media strategies: Encourage user generated content - 'tag to feature' - and share it on your channels Share product reviews / testimonials as posts Think community first and provide value regularly (in addition to your sales posts). Share your values, your story Use hashtags Have excellent customer service processes
  • 10. 91% of consumers say positive reviews make them more likely to use a business 76% trust online reviews as much as recommendations from family and friends Request reviews regularly from customers - Facebook, Google, Trust Pilot, Make it easy for them - give them the link. Respond to public reviews - say thanks. View poor reviews as an opportunity, a gift
  • 11. Paid social media strategies: Set up your pixel and standard events Use different objectives to drive brand awareness most suitably for your business Test conversion ads for low ticket ecomm Retarget people with dynamic product ads Retarget past purchasers - it's a lucrative strategy!
  • 12. CUSTOM - WARM  COLD  o Your email list o Your website visitors o People who have engaged with your Facebook or Instagram channels o People who have watched your videos o Simple demographics o Interests and behaviours LOOKALIKES You can create a lookalikes from any of your custom audiences
  • 13. The objective you choose tells Facebook how to feed out your ads WWW.MANNSOCIAL.COM
  • 14.
  • 15. Get inspired with Facebook's Success Stories: https://www.facebook.com/business/success/su cculents-box# https://www.facebook.com/business/success/am anda-sews
  • 16. Add pixel to your site Create your pixel Associate pixel with ad account Check Std Events set up Create Facebook catalogue & populate using data feed from website Pair catalogue with pixel Check set up Set up FB / IG shop
  • 17. Make it easy for people to buy from you. Review your customer journey and remove any snags Have a good page load speed Ensure your website is converting well at each stage (69% of 'Add to Carts' bounce without buying) Know your numbers - lifetime value of customer, average order value etc so you understand ROAS and ROI Have email marketing in place Have a community manager in place A few tips to get the most from your ads: Before investing in ads
  • 18. The public are turning increasingly to social media to communicate with businesses and local services. One study shows that 4 out of 5 people use social media to engage with brands. Engagement is key to winning trust Responding to comments in a friendly and helpful manner demonstrates that you are listening, and helps the customer feel 'heard' (the social algorithms also love it - your posts will receive more reach with more engagement!) Customer Service
  • 19. Set up automated replies in the messenger settings Be proactive - create stock responses ready for comments coming in Collate common responses and bank them somewhere to copy and paste Time Saving
  • 20.
  • 21. Thanks for listening! Page: @kirstymannsocial Group: Leveraging Social Media for Business Growth Kirsty Lawrence 07624 203310 Kirsty@mannsocial.com www.mannsocial.com