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Using Social Media to Improve Ecommerce Capabilities

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Using Social Media to Improve Ecommerce Capabilities

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Kirsty Lawrence, founder of Mann Social, a social media marketing consultancy, explains how your business can use both organic and paid-for social media strategies to improve and grow its ecommerce capabilities.

Kirsty Lawrence, founder of Mann Social, a social media marketing consultancy, explains how your business can use both organic and paid-for social media strategies to improve and grow its ecommerce capabilities.

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Using Social Media to Improve Ecommerce Capabilities

  1. 1. USING SOCIAL MEDIA TO GROW YOUR ECOMM BUSINESS @kirstymannsocial Kirsty Lawrence
  2. 2. 2 factor authentication for your personal Facebook profile https://www.facebook.com/help/148233965247823 2 factor authentication for your linked business Instagram account: https://help.instagram.com/566810106808145 2 factor authentication in the Settings area of your Facebook Business Manager if you have one: https://business.facebook.com/settings Business pages which are not secure leave the door open for hackers. Set up for success with: Securing your accounts 2 factor authentication is vital
  3. 3. "...to give people the power to build community and bring the world closer together. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them" Facebook's Mission
  4. 4. Instagram Core Values Community First Inspire Creativity Simplicity Matters
  5. 5. How consumers find new accounts to like and follow Via Sprout Social
  6. 6. Think Social! Know Like Trust Build a community that trusts you. Serve that community consistently .
  7. 7. The power of social networking: Be social - engage with organic influencers, customers and brands with similar values When posting organically, engage just before you post Share the love - build relationships with companies who share similar values or who sell complimentary products. Engage with and share their content occasionally.
  8. 8. Simple organic social media strategies: Encourage user generated content - 'tag to feature' - and share it on your channels Share product reviews / testimonials as posts Think community first and provide value regularly (in addition to your sales posts). Share your values, your story Use hashtags Have excellent customer service processes
  9. 9. Nice examples: https://www.facebook.com/AnthropologieEurope https://www.instagram.com/wearthestars https://www.facebook.com/LEGO
  10. 10. 91% of consumers say positive reviews make them more likely to use a business 76% trust online reviews as much as recommendations from family and friends Request reviews regularly from customers - Facebook, Google, Trust Pilot, Make it easy for them - give them the link. Respond to public reviews - say thanks. View poor reviews as an opportunity, a gift
  11. 11. Paid social media strategies: Set up your pixel and standard events Use different objectives to drive brand awareness most suitably for your business Test conversion ads for low ticket ecomm Retarget people with dynamic product ads Retarget past purchasers - it's a lucrative strategy!
  12. 12. CUSTOM - WARM  COLD  o Your email list o Your website visitors o People who have engaged with your Facebook or Instagram channels o People who have watched your videos o Simple demographics o Interests and behaviours LOOKALIKES You can create a lookalikes from any of your custom audiences
  13. 13. The objective you choose tells Facebook how to feed out your ads WWW.MANNSOCIAL.COM
  14. 14. Get inspired with Facebook's Success Stories: https://www.facebook.com/business/success/su cculents-box# https://www.facebook.com/business/success/am anda-sews
  15. 15. Add pixel to your site Create your pixel Associate pixel with ad account Check Std Events set up Create Facebook catalogue & populate using data feed from website Pair catalogue with pixel Check set up Set up FB / IG shop
  16. 16. Make it easy for people to buy from you. Review your customer journey and remove any snags Have a good page load speed Ensure your website is converting well at each stage (69% of 'Add to Carts' bounce without buying) Know your numbers - lifetime value of customer, average order value etc so you understand ROAS and ROI Have email marketing in place Have a community manager in place A few tips to get the most from your ads: Before investing in ads
  17. 17. The public are turning increasingly to social media to communicate with businesses and local services. One study shows that 4 out of 5 people use social media to engage with brands. Engagement is key to winning trust Responding to comments in a friendly and helpful manner demonstrates that you are listening, and helps the customer feel 'heard' (the social algorithms also love it - your posts will receive more reach with more engagement!) Customer Service
  18. 18. Set up automated replies in the messenger settings Be proactive - create stock responses ready for comments coming in Collate common responses and bank them somewhere to copy and paste Time Saving
  19. 19. Thanks for listening! Page: @kirstymannsocial Group: Leveraging Social Media for Business Growth Kirsty Lawrence 07624 203310 Kirsty@mannsocial.com www.mannsocial.com

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