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White space mapping helps businesses discover unserved markets that hold potential but do not have any products or services yet. With patents, the goal is to find promising technology areas where patents can be filed in order to strengthen ones portfolio or purely to block others. As the practice is not new, several techniques and visualizations are being used for Patent White space analysis. Using 3D Printing as an example, this presentation will focus on pitfalls in various approaches and recommend best practices for aligning the outcome of the white space analysis to your business objectives.