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II-SDV 2015, 20 - 21 April, in Nice

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II-SDV 2015, 20 - 21 April, in Nice

  1. 1. TOD: Technology Opportunity Discovery Seonho Kim Ph.D. (seonhokim@gmail.com) Future Information Research Center Korea Institute of Science and Technology Information II-SDV 2015 (April 20-21) Nice, France
  2. 2. Contents  KISTI introduction  TOD (Technology Opportunity Discovery) Project  How TOD works  TOD architecture  Opportunity Search  Information Extraction  Interface design  Usage Scenarios of TOD  Search for Products of Opportunity  Competitor Benchmarking  Product-Technology Relations  Examples of TOD result
  3. 3. KISTI  KISTI (Korea Institute of Science and Technology Information)  Missions  Proliferate science and technology Information  Support scientists, engineers, SMEs(small and medium size enterprise), and decision makers  Develop the Supercomputing Infrastructure  Since 1962  590 Employees
  4. 4. TOD Project  TOD (Technology Opportunity Discovery) System  Technology Opportunity?  Strategic technologies to concentrate on (decision makers)  Emerging research chances ( researchers)  in TOD ?  Possibly profitable technologies or artifacts (SMEs)  Technology Opportunity for whom?  Opportunity for mankind?  Opportunity for you and me (and SMEs)  Customized for each user  Realistic and tangible  Low cost to realize  Maximize utilization of pre-owned technologies and resources  Input my current technology and artifact, discover next technology and artifact for me  TOD system
  5. 5. Three Ways to Discover Opportunities  Anticipate Future Needs  Forecast Future Life and Technology… too hard! (X)  Analyze the trend and forecast near future  Exploring the industrial knowledge and technology of products and their components  Search for patterns of recombination of ideas and artifacts  Exploring Supply chain  Imitating competitors and partners  Benchmarking  Portfolio analysis
  6. 6. How TOD Works  Predicting  Analyze latest trends in patents and Trademark, predict the needs of near future  Exploring  Supply chain to find  Upstream/Downstream products  Sibling products  Similar products  Benchmarking, Portfolio Analysis  Patent Assignees  Competitors  Partners
  7. 7. TOD Architecture Industrial Trend Analysis Supply Chain Exploring Competitor/P artner Analysis Opportunity Suggestion Attractivenes s Evaluation
  8. 8. Supply Chain Exploring  Opportunities can be discovered from…  Co-occuring products  Patents referred by patents about current products  Upstream products  Downstream products  Sibling products  Products of competitors (similar assignees)  Competitor’s searches
  9. 9. Source Data of TOD  US Trademark DB  Patent (USPTO)  1993-2014 (3,799,190 patents)  IPC code: A,B,C,D,E,F,G,H  Title, abstract, background, summary, description of drawing, and claims A Human Necessities 626,402 B Performing Operations; Transporting 655,772 C Chemistry; Metallurgy 339,189 D Textiles; Paper 28,888 E Fixed Constructions 82,498 F Mechanical Engineering; Lighting; Heating; Weapons; Blasting 244,917 G Physics 1,034,492 H Electricity 787,032
  10. 10. Supply Chain  Network of artifacts  Made from “Entity” (parts, products, technologies…) and “Relation” (is-a, part-of, comprising, substitutable…) extracted from USPTO  E.g.
  11. 11. Information Extraction  Build Product name Dictionary from US Trademark DB IC 009. US 021 023 026 036 038. G & S: Automated teller machines (ATM); Computer application software for automated teller machines, namely, software for operating automated teller machines IC 037. US 100 103 106. G & S: Installation and maintenance of automated teller machines Word Mark DIEBOLD RIVO Goods and Services IC 009. US 021 023 026 036 038. G & S: Automated teller machines (ATM); Computer application software for automated teller machines, namely, software for operating automated teller machines IC 037. US 100 103 106. G & S: Installation and maintenance of automated teller machines Standard Characters Claimed Mark Drawing Code (4) STANDARD CHARACTER MARK Serial Number 85896550 Filing Date April 5, 2013 Current Basis 1B Original Filing Basis 1B Owner (APPLICANT) Diebold, Incorporated CORPORATION OHIO 5995 Mayfair Road North Canton OHIO 44720 Attorney of Record Patricia A. Walker Prior Registrations 2802243;3875502;4194288;AND OTHERS Type of Mark TRADEMARK. SERVICE MARK Register PRINCIPAL Live/Dead Indicator LIVE IC 009. US 021 023 026 036 038. G & S: Automated teller machines (ATM); Computer application software for automated teller machines, namely, software for operating automated teller machines IC 037. US 100 103 106. G & S: Installation and maintenance of automated teller machines Goods and Services
  12. 12. Product Name Dictionary  Product name Dictionary  328,288  E.g.  Automated Teller Machines  ATM  Product Idioms  1,060,065  E.g.  Computer application software for automated teller machines  Software for operating automated teller machines
  13. 13. Relation Extraction  By using NLP technique  USPTO
  14. 14. Statistics
  15. 15. Three Usage Scenarios of TOD  Searching for Product of Opportunity based on current owned technologies 1. Search for products currently producing 2. Search for products of opportunity 3. Portfolio analysis 4. Attractiveness evaluation  Benchmarking Competitors (partners)  Analyzing Product-Technology Relations (not covered in this presentation)
  16. 16. Interface for Product Opportunity Search
  17. 17. Supply Chain of “Image Sensor” Backward Products forward Products Patent list of selected product
  18. 18. Sibling Products of “Printed Circuit Board” Backward Sharing Products Foreward Sharing Products
  19. 19. Patent trend by year Estimated Growth Patent Right Owners Analysis Statistic, scores Product name Patents Similar Products
  20. 20. Interface for Competitor Benchmarking  Comparison of Patents  Portfolio analysis of competitors / partners  Clustering competitors
  21. 21. Patent right owners Select b/w ratio and number of patents
  22. 22. Competitor’s portfolio Tech portfolio by year
  23. 23. Competitor’s portfolio Major products
  24. 24. Patent right owners clustered by similarity of products
  25. 25. Interface for Attractiveness Evaluation
  26. 26. Interface for Summarization IPC similarity Growth rate of last three years Promising Similarity 
  27. 27.  Similarities  Assignees  IPC  Upstream and downstream product  Degree of Promising  Growth rate  Mean year value LED’s Similarity Promising Best Worst
  28. 28. Demo  Official beta version is available at  http://tod.kisti.re.kr
  29. 29. Example1: Highly ranked promising item by TOD  Client Computing Device One of Gartner’s Top 10 tech. of 2015
  30. 30. Example2: Highly ranked promising item by TOD  Unmanned Aerial Vehicle
  31. 31. Example3: Highly ranked promising item by TOD  Beacon
  32. 32. Questions? Comments?

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