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I used my design skills by usingPhotoshop. I used this software todesign our recipe cards, I could apply mydesign skills to appeal to our audienceby using interesting fonts that lookedfun and eye catching to attract theaudience to our cards. I also used asimple font for the main listing of therecipe, I chose these specific fonts as Iwanted the cards to look clean, simpleand easy to read as they were aimed ata certain audience, a group of peoplewho were either beginning to learn howto cook, such as students or at peoplewith hectic or busy lifestyles thatwanted quick easy meals.Fonts
Layout I designed the layout of the cards onPhotoshop, making it my main aim that itlooked clear and well spaced out. I tried tomake the cards look clean and structuredwith minimal clutter. I kept the photo’svery uniform and in straight lines withborders, as well as keeping importantinformation such as cooking, prep andserving size also in certain places, I madesure every card was consistently the sameregarding the photo’s, layout of the textand layout of the design such as the coffeestains and shapes. The layout is veryorganised however it is also slightly quirkybecause of the different shape bordersand styles of the shapes.
ColourSchemeWe designed the colour scheme together,as we both agreed that, after looking at thevegsoc website that the website colourswould work well on the cards, as theywould make a clear link back to the websiteand the logo of the vegetarian society. Thecolours of the logo were also clean andsimple and worked well on the whitebackground, similarly to the website wechose to use and off white colour for thebackground of the cards to make themmore interesting and less bright. Thepictures as they are all very colourfulbrighten up our colour scheme and give itmore variety.
RecipeSelectionThe selection of recipe cards we used link back toour audience, we chose them purely because wewanted to incorporate simple dishes but still havevariety for people, so they would appeal to abroader audience. We also chose some dishesfrom different continents around the world suchas the salads and pasta styles. All our recipes arecompletely vegetarian and all vary, we included avariety of food genres from snacks such as thepeppers which could also be used as a side dishand the mozzarella and tomato ciabatta to mainssuch as tomato and basil pasta and rice and beanenchiladas as well as lunch time options such asvegetarian club and the South western stylesalad.Our recipes were all sourced fromwww.bbcgoodfood.com
Copy and Images that demonstrate this;Our images areline up straightand are allsymmetrical andconsistent oneach slide.The recipe isalso consistenton each slide asit alwaysconsists of 3steps and isalways evenlyspaced, becauseI wanted thelayout to lookclean andsimple.I used shapes such as coffee stains, that I feel work well.However if I was to redesign these recipe cards I wouldchange the consistency of where the stains have been placedto make it look more realistic and less uniform.I also used an offwhite background sothe white wasn’t tooharsh and bright.I used the vegetarian logo on both sides of therecipe card, which worked well as it helped tiein the colour scheme.I added quirkytouches such asthe shapesused as bordersaround the titleof the food, aswell as thehelpful tip box,or even factsincludingalliteration tomake the frontof the recipecard moreinteresting toread and fun.I also included theprep, cook andserving amount in adifferent colour tostand out.