WHAT IS A ME-TOO PRODUCT
A product that is introduced by
a company after it has been
successfully introduced by
other companies, and already
have a significant market
share.

WHY A ME-TOO PRODUCT

WHY A ME-TOO PRODUCT

WHY A ME-TOO PRODUCT

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There is Five orientations (philosophical
concepts) to the marketplace have
guided and continue to guide
organizational activities:
1. The Production Concept
2. The Product Concept
3. The Selling Concept
4. The Marketing Concept
5. The Societal Marketing Concept

The Production Concept:
This concept is the oldest of all concepts in
business.
It holds that: consumers will prefer
products that are widely available and
inexpensive.
Production managers focusing on this
concept, concentrate on achieving high
production efficiency, low costs, and mass
distribution, assuming that consumers are
primarily interested in product availability

The Product Concept:
This orientation holds that: consumers will
favor those products that offer the most
quality, performance, or innovative
features.
Managers on this concept concentrate on
making superior products and improving them
over time, assuming that buyers admire well-made
products and can appraise quality and
performance.

The Selling Concept:
This holds that: consumers and businesses, if
left alone, will ordinarily not buy enough of
the selling company’s products.
The organization must therefore, undertake an
aggressive selling and promotion effort,
assuming that consumers typically shows a
buying resistance and must be coaxed into
buying ,while using a whole battery of effective
selling and promotional tools to stimulate more
buying

The Marketing Concept:
This business philosophy that Actually challenges
the above three business orientations, which
central tenets crystallized in the 1950s.
It holds that: the key to achieving its organizational
goals depend on being more effective than
competitors in creating, delivering, and
communicating with an impressive value to the
targeted customers.
The marketing concept rests on four pillars:
Target market, Customer needs, Integrated
marketing and Profitability.

The Societal Marketing Concept:
This concept holds that: The organization’s
task is to determine the needs, wants, and
interests of target markets and to deliver
the desired satisfactions more effectively
and efficiently than competitors (this is the
original Marketing Concept).
Additionally, it holds that this all must be done in
a way that preserves or enhances the
consumer’s and the society’s well-being.

The Sales Concept
focuses on the
needs of the seller
preoccupied with
the seller’s need to
convert his/her
product into cash
focuses on the
needs of the buyer
preoccupied with
the idea of
satisfying the
needs of the
customer by means
of the product as a
solution to the
customer’s problem
(needs).

Today, a sales force must have a wide
range of skills to compete successfully.
Gone are these days when salespeople
required simple presentational and closing
skills to be successful, especially when we
are talking about products that’s already
presented by other companies.
Today selling requires a wide array of skills
to successfully be able to maintain a
profitable business.

That’s why we always need to search
and implement a new sales techniques,
to help our sales team to find their way
among the competitors.
Fine new mechanisms to successfully
approach and penetrate competitors
markets while selling the same
product/s.

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