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Selling A Me Too Product

  1. WHAT IS A ME-TOO PRODUCT A product that is introduced by a company after it has been successfully introduced by other companies, and already have a significant market share.
  5. There is Five orientations (philosophical concepts) to the marketplace have guided and continue to guide organizational activities: 1. The Production Concept 2. The Product Concept 3. The Selling Concept 4. The Marketing Concept 5. The Societal Marketing Concept
  6. The Production Concept: This concept is the oldest of all concepts in business. It holds that: consumers will prefer products that are widely available and inexpensive. Production managers focusing on this concept, concentrate on achieving high production efficiency, low costs, and mass distribution, assuming that consumers are primarily interested in product availability
  7. The Product Concept: This orientation holds that: consumers will favor those products that offer the most quality, performance, or innovative features. Managers on this concept concentrate on making superior products and improving them over time, assuming that buyers admire well-made products and can appraise quality and performance.
  8. The Selling Concept: This holds that: consumers and businesses, if left alone, will ordinarily not buy enough of the selling company’s products. The organization must therefore, undertake an aggressive selling and promotion effort, assuming that consumers typically shows a buying resistance and must be coaxed into buying ,while using a whole battery of effective selling and promotional tools to stimulate more buying
  9. The Marketing Concept: This business philosophy that Actually challenges the above three business orientations, which central tenets crystallized in the 1950s. It holds that: the key to achieving its organizational goals depend on being more effective than competitors in creating, delivering, and communicating with an impressive value to the targeted customers. The marketing concept rests on four pillars: Target market, Customer needs, Integrated marketing and Profitability.
  10. The Societal Marketing Concept: This concept holds that: The organization’s task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors (this is the original Marketing Concept). Additionally, it holds that this all must be done in a way that preserves or enhances the consumer’s and the society’s well-being.
  11. The Sales Concept focuses on the needs of the seller preoccupied with the seller’s need to convert his/her product into cash focuses on the needs of the buyer preoccupied with the idea of satisfying the needs of the customer by means of the product as a solution to the customer’s problem (needs).
  12. Today, a sales force must have a wide range of skills to compete successfully. Gone are these days when salespeople required simple presentational and closing skills to be successful, especially when we are talking about products that’s already presented by other companies. Today selling requires a wide array of skills to successfully be able to maintain a profitable business.
  13. That’s why we always need to search and implement a new sales techniques, to help our sales team to find their way among the competitors. Fine new mechanisms to successfully approach and penetrate competitors markets while selling the same product/s.
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