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Online advertising & our privacy

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I created this slide in 2016 for a class presentation at university. Everyone enjoyed it and understood clearly about the privacy risks for online advertising. It may be helpful for you too.

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Online advertising & our privacy

  1. 1. Online Advertising & Our Privacy By Hasibul Kabir Mizanur Rahman Sadia Zaman
  2. 2. What is Online Advertising Online advertising is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It is also known as internet advertising. So, While using internet we may see some types of promotional banner, links, texts etc. These are known as online ads.
  3. 3. Different types of online advertising 1. PPC PPC mean pay par click. PPC advertising is an excellent alternative for companies who have the financial resources and can make an investment in order to bring targeted traffic to their websites. . In PPC system, Advertisers are charged for each click on their ads. Google Adwords is a great example of PPC ad networks. 2. Banner Advertising This is an older form of online advertising. Advertisers simply put some sort of banner (usually with a catchy image and headline) on a relevant website. But, It has many disadvantages. So, It is loosing popularity.
  4. 4. Different types of online advertising 3. Newsletter Advertising This is something like email marketing. Advertisers can contact webmasters and email programs to ask them if they are willing to sell ad space in their newsletter or e-zine. 4. Affiliate Marketing Affiliate marketing is a great form of online advertising. The major advantage is that advertisers don’t actually have to pay their affiliates a commission until the sale is made.
  5. 5. Different types of online advertisings 5. Social Media Have you heard of Facebook? Of course you have. What you may not realize is that social media can be used as a form of online advertising, and Facebook ads are excellent examples. Facebook uses an advertising system that is very simple to implement and offers a wide scope of coverage in the Facebook website.
  6. 6. The Future of Online Advertising • Ads Availability in More Platforms: Ad networks will bring more facilities by extending their ads availability in more platforms like bigger to tiny gadgets. People may wear digital sunglasses. Online ads will be displayed on these glasses periodically in different ways. May be, There will be cheap taxi services. But, Passengers will see digital online ads inside the taxy randomly.
  7. 7. The Future of Online Advertising • Advertising in more convenient ways. Now, Advertising on internet is very easy. But, In the future, It will be much more easier. Probably, Advertisers will have an automated ad bot which will analyze and show some statistics of next advertising campaign. It will help advertisers to reduce their ad cost and increase engagements.
  8. 8. The Future of Online Advertising • Reign of Social Advertising In social media, Advertisers can send their promotional messages to the targeted audiences more conveniently. If it keeps happening, Social advertising will be the first choice of the advertisers.
  9. 9. The Future of Online Advertising • Aggressive advertising policy. In the future, Peoples will see more ads in every platform. It won’t be a good thing indeed. • Threatening Online Privacy. Advertisers or ad agencies are now more aggressive than previous years. They are trying everything to reach their ads to targeted audiences. In the future, It will be happening rapidly which won’t be a good thing for user’s privacy.
  10. 10. Privacy Concern Regarding Online Advertising Privacy was never been risk free. • Tracking Cookies A sort of scripts that tracks users activity and pass it to the ad servers. It helps ad servers to serve relevant ads to each users. But, It’s a moderate threat for users’ privacy.
  11. 11. Privacy Concern Regarding Online Advertising • Adware A sort of malicious scripts that tracks users activity and pass it third-party and display malicious ads. It is responsible for malware or spyware attacks.
  12. 12. Is Any Body Listening?
  13. 13. Upcoming Privacy Threats • Using Microphone To Track Voice Activities Voice recognition is not a dream now. So, In the future ad farms may track your voice activities anonymously to serve more relevant ads to you. • Using GPS more Aggressively GPS is being used in some ad networks. But, In the future, It will be used more aggressively. Users will see display ads, promotional messages or paid recommendations based on their accurate location.
  14. 14. How to Prevent Advertisers from Tracking You According to the current situations, We don’t have much to do. These are some suggestions that can stop third-party advertisers to get your private data. • Sending Don’t Track Request. • Disabling Cookies in Web Browsers. • Disabling Third-party apps or services to access GPS. • Avoiding Free Software or Services
  15. 15. Conclusion Online advertising is definitely a good thing. Getting relevant ads is also very good for users. But, Aggressively tracking users activities is not fair enough. A good user friendly policy can reduce privacy concern and help advertisers to get more engaged customers.
  16. 16. References • http://focusdesigner.com/ • https://www.wikipedia.org/

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