1. Hasan Abedi
Flat # H – 26, Carson Complex,
Gulshan-e-Iqbal Blk # 2
Cell: 0336 236 0062 – Res: 021 497 8888
EMPLOYMENT
EXPERIENCE National Manager Dealer Development, Shirazi Trading Co Pvt Ltd, Karachi,
Oct 2009 – Present
 Designing Sales and Marketing strategies for the channel partners.
 Managing multiple brands including Canon Commercial & Consumer Products, Sony
Medical Equipment & Inverters.
 Developed new business possibilities, creating client proposals for corporate.
 Coordination with premium channel partners & resellers.
 Explored and created new strategic business alliances.
 Initiated and designed sales promotional activities for Canon product.
Regional Sales Manager, Mega Business Machine, Karachi, July 2006 – Sep
2009
 Designing Sales and Marketing strategies for the channel partners.
 Managing multiple I.T. brands including Fujitsu-Siemens, Canon, Mercury & HP
 Developed new business possibilities, creating client proposals for corporate.
 Coordination with premium channel partners & resellers.
 Having focus not only on local market but International as well with emphasis on
Afghanistan & Iran & successfully developed channel partner in Afghanistan.
Business Development Manager, Binary Vibes PVT Ltd, Karachi, Oct 2005 –
June 2006
 Outlined E-marketing and direct marketing strategies for the local market.
 Initiated and designed sales promotional activities for software product.
 Developed new business possibilities, creating client proposals.
 Explored and created new strategic business alliances
Assistant Sales Manager, ABM Data Systems PVT LTD, Karachi Dec 2002 -
Sep 2005
 Promoted the sales of consumables & Epson printers through channel-sales and
corporate sector.
 Managed a team of 05 sales executives to generate the new customer-base in channel
and as well as in corporate sector.
 Achieved sales targets of PKR 12,000,000.
 Initiated and designed various sales promotional activities, discount offers for channel
sales.
Brand Manager, Globe Cosmetics, Karachi, May 1999 - November 2002
Swiss Miss, Mothercare, Admiral
 Developed and implemented brand building strategies and other promotional activities.
 Administered advertising activities such as releasing commercials in electronic and print
media.
 Managed Product Packaging including Design and Printing.

2.  Organized and Participated in Exhibitions and Sponsorship Programs.
 Created a detailed portfolio for SwissMiss and Mothercare brands.
HASAN ABEDI
Page 2
EDUCATION
& TRAINING Bachelors in Commerce, 1997
University of Karachi
Air Ticketing Course (Basic and Advanced CBT)
Grace Institute
PROJECTS & Created a campaign for Gold Hi Gold Festival which is organized by World Gold
Council.
ACHIEVEMENTS
Organized “ZARGALLI” fashion show & developed website for World Gold
Council.
Initiated the “MotherCare Club” to improve communication and interaction
through direct mailing and events.
EVENTS & ITCN ASIA 2005, Expo Center, Karachi
CONFERENCES Annual FMCG Products Exhibition, Expo Center, Karachi
10th
Annual MAP Conference, Karachi
SKILLS Commercial Creativity – Able to balance creativity and commercial concerns.
MS Office (Word, Excel, PowerPoint)
SPECIAL Cricket – Critique (Films & Dramas) –
INTERESTS Religion & Current Affairs – Eating Out - Reading
D.O.B 6th
May 1977
Marital Status Married