How AI will transform mobile, apps, and marketing: 50 influencers speak

ARTIFICIAL INTELLIGENCE:
WHAT SHOULD CHANGE ABOUT OUR SOFTWARE, APPS, AND TOOLS?
“
Joel Comm | @joelcomm
New York Times Best-Selling Author, Social Influencer, Keynote Speaker and Futurist
We want our smartphones to be even
smarter! The more intuitive our apps get, the
faster and more efficient we will become. The
trick is finding the balance between privacy
and convenience.

“
Tamara McCleary | @TamaraMcCleary
International branding expert and Thulium CEO, Tamara McCleary is ranked by
Klear in the Top 1% of global Social Media Influencers and is Top 50 Social
Influencer of 2016 by Onalytica, ranking Top 10 AR, Top 25 AI/Machine Language,
Top 50 Big Data, Top 100 IoT Influencer in 2016.
Artificial Intelligence offers a unique opportunity for brands to harness
machines to build a more seamless, engaged, personalized relationship
with customers. Whether we are talking machines that learn and can offer
dynamic pricing or the integration of chatbots to deliver unprecedented
customer service and faster response times, AI can facilitate a brand's
understanding of their customer, the market, as well as, the identification of
areas of opportunity not currently being served. AI facilitates human beings
to be better human beings and positions brands through efficient delivery of
services and increased reliability of response time to be the trusted advisor
in the mind of the prospect.

“
Travis Wright | @teedubya
Marketing technologist, author, keynote speaker, VentureBeat podcast host, and
mediocre stand-up comedian
It's going to impact our software, apps, and tools in many ways, as menial,
repetitive tasks get replaced with AI and machine learning ... freeing up workers
to spend time on tasks with the most value.
Chatbots and voice assistants like Siri and Alexa are becoming part of our daily
lives already. Zuckerberg spent the last year using AI to create a "Jarvis" for his
home.
Soon artificial intelligence will be part of all aspects of our lives. That is until the
become sentient and then realize that they no longer need humans and kill us all,
but that's like five years away, so no big deal.

“
Bryan Kramer | @bryankramer
Bestselling Author, Keynote & TED speaker and CEO
Computers in our hands and on our heads will start to shift
via true AI and voice recognition to provide a higher level of
digital assistance that truly understands our contextual
experiences. In other words, we need to be better
understood by technology and receive better experiences
based on things like location and timing. Software will
have to adapt in order to deliver these experiences.

“
Chris Messina | @chrismessina
Developer Experience Lead at @Uber; invented the hashtag; former Googler.
Rather than foisting all kinds of complex interface tasks on
users (i.e. in the form of complex forms), AI can help make
software experiences more forgiving and flexible. Like
games that offer different levels of complexity and difficulty
to appeal to different user types, AI can help brands and
companies also be more adaptable to the level of
sophistication of each customer, making onboarding funnels
smoother and more personalized.

“
Stewart Rogers | @TheRealSJR
Journalist, analyst, and speaker for VentureBeat and VB Insight
AI will change a lot of things in the future, but in 2017 it is going to change the face of
customer service and on-boarding. Consumers will come to expect immediate
responses to questions, problems, and other calls for assistance thanks to AI
assistants.
Because AI can deal with hundreds of repetitive, menial tasks and requests with ease,
only pushing more complex calls for help to humans (which means support staff are
more challenged in their roles, retention is likely to go up, and the volume of calls can
be increased without increasing staff levels), there will be a knock-on effect for service
in those companies that don't employ AI within software, apps, and tools. If you're not
considering AI for customer service right now, you're going to be left behind.

“
Ayelet Noff | @AyeletNoff
Ayelet Noff is the Founder and CEO of award-winning PR Firm Blonde 2.0 with
offices in Tel Aviv and Boston.
Machines are lacking an emotional understanding that enables them
the emotional capacity to interact with us as humans. Thousands of
new ‘smart’ apps and devices are being launched every day.
However, no matter how smart they are, they lack the ability to
interact and engage with us on an emotional level. For example,
imagine that your wearable could not only track your running stats
but could also detect in your voice whether the run was hard or easy
for you and offer suggestions. This is the necessary next step in AI.

“
More reliance on machine learning. 2017 is
the year people learn how to engage with
bots and automated communication tools.
Serena Ehrlich | @serena
Director of Social and Evolving Media for Business Wire.

“
Daniel Japiassu | @ydreamsglobal
Innovation entrepreneur, CEO of YDreams Global
More connection between apps by using a
central intelligence that will know the user and
connect the dots. Mobile and computer
operating systems should step up and be the AI
assistant we deserve. It´s about time that the OS
fixes itself, adapts better to the user, and is more
proactive.

“
Esteban Contreras | @SocialNerdia
VP of Product
AI is going to be huge for automating the kinds of things that humans
simply cannot do efficiently - and do not want to do. We are far from sci-fi AI
but the things we can do today - with things like computer vision - are
enabling us to add layers of context to every digital experience. Big players
will certainly become AI infrastructure providers and new startups will
accelerate innovation - and this means our apps and tools will get smarter
faster. It is amazing how the web has evolved in a couple of decades. Now
that the platforms are mature and widely adopted, and we have a seamless
interconnection across technologies, the entire web and the tools we use
every day will empower us to do more in less time.

“
Todd Haselton | @robotodd
Executive Editor of TechnoBuffalo
Microphones need to be more sensitive so we're not
yelling at Amazon Echo and Google Home.
Interactions need to feel less robotic, more
conversational, but I think we're getting there. AI
needs to function the same everywhere. Siri on
phone doesn't operate the same as Siri on TV;
Google Assistant still different than Google Now.

“
Ray Walia | @raywalia
Managing Partner at Victory Square/CEO of Launch Academy
Deeper humanization of the experiences. As
experiences evolve, they will feel less robotic and
more fluid. New mind-bending applications will be
revealed. Services like Watson from IBM and
Einstein from SalesForce will lower the barrier to
entry for startups looking to deploy AI in new
ways.

“
Albert Einstein Renshaw, Ph.D. | @Valuable
22y/o; I've been in business longer than I haven't.
AI is going to revolutionize UX. Possibly even
customize the "X" to each individual "U." It's also
going to impact marketing and advertising in a
profound way, possibly to the point where
people won't want to use ad blockers because
the ad is just as appealing as the content it's
interrupting.

“
Sarah Wallace | @sarah_wallace
Research Director at IHS Markit covering artificial intelligence in the communications industry.
All retail associates must be trained in artificial
intelligence software, apps, and tools. If a retailer is
selling the products, they have to be able to help
consumers. First time buyers may not be aware that they
have to buy a bridge... to enable their smart bulbs ...
through the app ... that links to their Amazon Echo ...

“
Computer vision is the part of AI which will
grow quickly by leaps and bounds. Tools
will be able to identify, classify, and track
objects and people.
Sascha Segan | @saschasegan
Lead Analyst at PCMag.com

“
AI has already made its way into our living
rooms via Amazon Echo, Google Home, and
the like. We can expect our apps, platforms,
and tools to leverage AI and enhance our
daily lives and productivity throughout 2017
and beyond.
Hillel Fuld | @Hilzfuld
Co Founder of ZCast, tech blogger covering Israeli tech, and startup advisor.

“
Dulce Baerga | @dulce303
Tech blogger, full stack dev, augmented reality & virtual reality dev. Pioneer of new realities.
Chatbots are good for certain functions but Cognitive AI
will be good for everything. Google just recently open
sourced their Deepmind AI, so I'm expecting to see more
applications utilising Cognitive AI agents at the core of the
experience. With each new source release from one of the
major AI players we'll start to see mobile apps on devices,
such as Google Pixel, gain more cognition and serve users
on deeper and more personal levels.

“
Heike Scholz | @mobilezeitgeist
Founder of mobile zeitgeist and FUTURE OF SHOPPING
AI will bring us completely new services,
companies and data analytics that will lead to new
services and companies. We will see predictive
apps that will help us. But also a big jump in
automation, leaner processes and a loss of jobs.
Where the light is there will also be shadow.

“
Nick Fajt
CEO of Against Gravity, maker of Rec Room for the HTC Vive & Oculus Rift
AI systems we can talk to will continue to disappoint
(see Tay). AI systems that synthesize large amounts
of data to take fast, accurate and meaningful actions
will revolutionize our daily lives (see self-driving
cars). We need to spend more time on the latter, less
on the former.

“
Chris O'Brien | @obrien
European Correspondent for VentureBeat, based in France after 15 years in Silicon Valley.
Everything :-)
Though in the short-term, areas like health
and medicine are going to benefit the most
from these advances. And that's where the
VC dollars seem to be going in terms of AI.

“
More efficient interactions. AI allows firms to
spend time and money on the most valuable
customers by leaving the lower level
customer service issues to a virtual assistant.
Marketers can also use AI to identify and
qualify best prospects.
Randi Priluck | @professorrandi
Author of Social Media & Mobile Marketing Strategy from Oxford University Press

“
Greater emphasis on audio access and
elimination of the need for keyboards will ease
the integration - and therefore the benefits - of AI
into everyday life. The laggard in the scenario is
not AI, but rather humans and the way we
interface with technology. This is why the notion
of "voice" is so important.
Tony Long | @TonyCultEx
I am known as "Geek Whisperer"

“
Robert Scoble | @Scobleizer
I'm a futurist at Upload VR and one of the world's authorities on mixed reality.
That question is over my pay grade, but from what
innovators tell me they are struggling against the
constraints of optics, bandwidth, polygon count (er
data sizes), and other things. The bleeding edge is
about detecting objects and then doing fun stuff
with that. So AI still needs to get easier for humans to
use to assist them.

“
Creating tools to enable normal people to
get their arms around AI, metadata, and
chatbots is the new black.
Marc Canter | @marccanter4real
I start companies - ever hear of Macromedia?

“
Thomas Husson | @Thomas_Husson
Vice-President, Principal Analyst at Forrester
First and foremost, the question is how can AI help my
brand deliver automated tasks, acting on consumer
insights while delivering a personalized experience?
The challenge will be to deliver automated messages
while maintaining a human touch.

“
Oliver Schonschek | @OSchonschek
Technology Journalist and Analyst, Germany
AI must be understood as a great assistant to
the user, so the interface between AI and
user must become easier.

“
Douglas Karr | @douglaskarr
Founder of the Marketing Technology Blog, CEO, Speaker, Author
Most of our time is spent configuring and
moving data. The API of the future will be a
drag and drop, intuitive user interaction that
will move us away from working on the
programming problem and closer to simply
working on the business problem.

“
Garry Tan | @garrytan
Managing Partner, Initialized Capital
All horizontal AI tools will end up being open
source. All of the money will be made in vertical AI
applications, with the bulk of it being simple
software-eats-industries as the main narrative,
and AI being a big multiplier at the "run" stage after
initial versions of the software first crawl, then walk.

“
Jessica Higgins | @Jessquired
Creator of Culture Science LLC
Sex robots are disgusting. Human simulated
design integrations like those created by
Apple should be universal.

“
Phil Gerbyshak | @PhilGerb
Phil Gerbyshak works with salespeople and leaders to increase their impact, influence
and income by connecting technological solutions to their business problems.
I'd change software to help make even more decisions instead of just collecting
data. We have enough data. We need to know what to do with it.
Software and apps should also be able to surface the right information at the
right time, integrating with our calendars and our emails to show us what we
need, when we need it, whether we realize we need it or not.
Making it even easier to create useful reports and presentations is a must, and
they should stop us from giving people information overload by never allowing a
full data set to be displayed on a PowerPoint or Keynote slide again.

“
Michael Della Penna | @mikepenna
Entrepreneur, Mobile/Marketing Advisor, Investor.
AI will enable marketers to better sense and respond to
customer needs in real-time based on a deeper more
comprehensive understanding of their interests and needs.
Integrating AI powered chatbots into apps will become
increasingly popular as brands look to better support customers
and drive lifetime value. Intelligent assistants like Google
Assistant and Alexa will be smart enough to tell you your car
insurance is expiring in a month and then go out and find you a
better deal.

“
Rick Mathieson | @RickMathieson
Creative Director, Copywriter, and Author of THE ON-DEMAND BRAND and
BRANDING UNBOUND
It's such early days. One of my favorite expressions is "You win
some, you learn some." I think there will be a lot of really good
learning in 2017. You look at chatbots learning and spewing profanity
after engaging with consumers and it's easy to see there's still work
to be done. But it's a hugely exciting field, and I can see brands
starting to build scalable digital platforms with it through value added
services for non-digital goods. We're in discussions with clients in
non-digital categories looking to AI in this way. 2017 will see some
exciting innovation in the space—and it will only be scratching the
surface.

“
Pek Pongpaet | @pekpongpaet
Founder of Impekable, app design and development studio in Silicon Valley
Interfaces will be more audio or chat driven,
simplifying the user interface.

“
Micah Gantman | @mfg
VP of Strategy and BD at TUNE
Everything. AI software itself, and the apps and
tools it works with, all need to change to work
better together. The biggest issue is that AI today
is dumb and fragmented, and so your first
experience is subpar. This creates a lack of trust
and belief that AI will be practical to the average
person anytime soon.

“
Josh Bernoff | @jbernoff
Thinker; author of Writing Without Bullshit
AI that works will focus on anticipation. You'll
get used to companies knowing what you
want and getting it for you . . . and frustrated
with those that don't.

“
Sarah Austin | @SarahAustin
AI expert and entrepreneur
Personalization requires emotional
intelligence

“
Jesse Stay | @Jesse
Futurist, Author, Founder and Principal of Stay N Alive, a digital marketing and advertising agency
AI will seriously progress in 2017. Voice control of the home will
be much more mainstream by the end of the year, and this will
get smarter and smarter. Controls like Google Home and Amazon
Echo will be able to recognize not just what people say, but
who's saying it and tie that to individual accounts and
preferences. Brands need to be looking at APIs for platforms like
Smartthings, and the bigger players in this industry and building
integrations so each brand can be top of mind, in a natural way, in
each household.

“
Dylan Tweney | @dylan20
Founder of content agency Tweney Media and former VentureBeat/Wired journalist.
AI is here to stay but it's highly overhyped. Essentially people are using it as
shorthand for "advanced mathematics." If you don't have the time to study math
and (for instance) how neural networks work, fine, you can call this artificial
intelligence. But keep in mind that it's not magic. It's essentially a way of pushing
data through recursive algorithms to discover new patterns. It works very well for
some things, particularly enormous sets of reasonably good data (images,
inbound email, traffic patterns) but terribly poorly for other things (automated
interactive responses on Twitter). Pay attention, hire experts, but don't freak out
about it. If you make your living as a driver, however, you should be nervous --
and society should be thinking about how to help people like this whose jobs
will be displaced or radically changed by "AI."

“
Jed Schneiderman | @jedschneiderman
Jed is a marketing + mobile + media guy who runs a mobile company that is trying to connect online
and offline. And he likes to help people.
I think we may see more bots though they are
same tech as 15 years ago except you can
now use them on your phone.

“
James Cameron | @jamescameron
CEO of Masterclassing
Chatbots will be a huge growth area in 2017 and move
beyond the test and learn phase. But they must deliver utility
and avoid the pitfalls of annoying in-app alerts and
promotional messaging. I can see the beginnings of a
paradigm shift in terms of how consumers navigate through
sites, particularly in terms of e-commerce retailers, where
chatbots become a tool for site navigation - "I want size 12
adidas sneakers in orange." The first retailer to nail chatbot
navigation will win big.

“
Manish Patel | @manishologies
Patel is the founder and CEO of Brandify, a local marketing technology platform that helps over 500
multi-location brands connect with local customers.
We're moving past "on demand" into "always on."
Software, apps and tools will increasingly need to anticipate
the needs of people based on their location and habits.
Through artificial intelligence and the data collected, it will
be essential for these user-facing technologies to not only
anticipate user needs accurately, but provide them in the
most personalized and localized way.

“
I'm excited about how AI can improve our
understanding and interpretation of data. It
can also connect more technologies together
by providing valuable outputs from one piece of
software greatly improving the input to the next
piece.
Aaron Weiche | @AaronWeiche
I'm the CMO of GetFiveStars, entrepreneur, digital marketer and speaker.

“
Rob La Gesse | @kr8tr
VP of Social Strategy, ten years in Social Media. Ex-coder.
AI will help improve the software needed to
create immersive experiences. AI will
continue to improve back-end processes and
will vastly improve "suggested" items for
online buyers.

“
Aaron Strout | @aaronstrout
CMO of W2O Group. Writer in his spare time for Marketingland and Waze Blog.
The biggest AI advancement needed for mobile in
my mind is with voice to text. As mobile computing
becomes increasingly more prevalent/complex, the
need to interact with applications -- especially AR/VR
-- makes voice commands that much more important.
This is doubly true for any applications that are used
while walking or driving.

“
Martha M | @m3paservices
Marketing Consultant
The next frontier will be figuring out how to make
the tools sticky and to consistently offer value
without being annoying or intrusive in a seamless
way. (In order to communicate more effectively AI
will one day need to figure out how to understand
that we are multidimensional beings whose online
and offline personalities may differ!)

“
Helen Keegan | @technokitten
Specialist consultant & event organiser in mobile advertising & media
AI and ML are already a big part of our advertising,
media and app experience. Automation will
increase. There's big investment of time and money
into chatbots (although, it's still very early days for
speed or sophistication). I'd like to see more
discussion in the industry around the ethics of
algorithms and what the unintended consequences
might be.

“
Pascal Clarysse | @PascalClarysse
Pascal Clarysse has been in marketing for almost two decades, he is presently CMO at large for Eden
Games and he consults for a bunch of successful mobile game publishers.
I see a huge untapped potential in what I'd
call "incentivized crowdsourcing." One good
example of this is what Machine Zone did with
their multi-lingual live chat in Game of War.

“
Peter Hamilton | @Onein7bn
Digital education veteran. Founder of EdTech Ventures
We are already being helped and monitored
more than we believe by those nice people at
Google and Amazon. Society and
government need to regulate ASAP as the
bots become more powerful and accountable
only to the market.

“
Eric Seufert | @eric_seufert
Owner, Mobile Dev Memo, Heracles
Better personalization and more intuitive
suggestions for service-based apps, but I
think there will be general public pushback in
2017 to the opacity with which many apps
collect data from users.

“
Sylvain Gauchet | @sylvainww
Co-founder of Apptamin, creative agency for app videos. Obsessed with mobile
marketing.
I think we'll see more and more AI integrated
into apps. Tools like Snips.ai already offer an AI
assistant SDK, and more will come. If the user
experience provided is good enough,
customers will get use to getting personalized
help from bots and customized experiences.

How AI will transform mobile, apps, and marketing: 50 influencers speak

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How AI will transform mobile, apps, and marketing: 50 influencers speak