Mobile marketing is a brave new world, requiring the fearless marketer to understand a complex web of information technology, psychology and behavior, globalization, and other dynamics — all while avoiding traps, navigating the unknown and outmaneuvering competitors. That’s a tough challenge, which leaves a lot of room for error, from rookie mistakes to master fails. While we all love a good laugh at someone else’s expense, your peeps at TUNE want you to dodge these 10 common mobile marketing mistakes, so you can conquer the kingdom of mobile marketing, and emerge victorious.

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