YouTube was founded in 2005 by three former PayPal employees. It allows users to upload and watch videos and is now owned by Google. YouTube generates revenue through ads that appear before and during videos. Advertisers are drawn to YouTube for its large audience and ability to target specific demographics. YouTube earns money by sharing ad revenue with content creators who receive 55% of revenue generated from ads on their videos, while YouTube keeps 45%.
2. WHAT YOU WILL LEARN FROM
THIS CASE STUDY
How YouTube has started
Founders of YouTube
How YouTube ecosystem does work
How YouTube generate its revenue
Facts about YouTube
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5. IN November 2006 Google buy
youtube for $1.65 billion
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6. All About Youtube
Youtube is a video-sharing platform which allow users
to upload and watch videos.
It is owned by Google
It was founded by three former paypal employees in
2005
You can also earn money from youtube by publishing
content on youtube.
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7. TYPES OF YOUTUBE VIDEOS
Comedy video
Educational videos
Web series
Pranks
Motivational videos
Tech related videos
etc
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8. AMAZING FACTS ABOUT
YOUTUBE
300 Hours of video are uploaded to youtube every
minute!
Almost 5 billion videos are watched on Youtube every
single day.
YouTube gets over 30 million visitors per day
77% of the viewers who come to watch only one video
but ends with watching 7 videos because of youtube
algorithim
Youtube is the second most visited site in the world.
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9. FINANCIAL FACTS
ABOUT YOUTUBE
Google paid $1.65 billion for YouTube in November
of 2006.
The Annual cost of running and maintaining
YouTube is $635 million.
YouTube revenue for 2018 is estimated at
between $9.5 billion and $14 billion
Estimated YouTube valuation is $140-$160 billion
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12. WHY AUDIENCE PREFER WATCHING
VIDEO ON YOUTUBE?
You can watch anytime
anywhere
You can engage with the
content creator
Youtube is a free platform to
watch videos
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13. WHY ADVERTISE CHOOSE YOUTUBE FOR
ADVERTISEMENT?
You can target and reach your
targeted auidence
You can target a specific
location auidence
Low cost of ads as compare to
TV ads
You can Analyze your ads
campaign performance and
improve future ads campaign
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14. HOW YOUTUBE EARNS MONEY?
Youtube provides a free platform for creators
to upload videos and earn money
Advertisers can promote their ads on youtube
and reach their targeted audience
Youtube pay 55% of ads revenue to the
creator and keep 45%
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16. LEARNING FROM YOUTUBE
Youtube is creating a win-win situation for all as it is
providing free content for users, earning opportunities
for content creators and cost effective ads for the
advertisers.
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18. WAYS TO GET INTO GOOGLE
Apply online (careers.google.com)
Employee Referrals
Campus Placement
Google online coding competitions
https://codingcompetitions.withgoogle.com/
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19. ELIGIBILITY CRITERIA FOR GOOGLE
Candidate must have secured 60% or above
in 10th as well as 12th.
Candidate must have secured a minimum of
65% in graduation with no current backlogs
Good communication skills
Strong hold on any of the basic
programming languages like C, C++ or Java
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20. CREATED AND PRESENTED
BY
HARSHIT ARORA
SOURCE- oogle.com ikipedia.com
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** Logos used in the ppt belongs to the respective company owner I do not own any right.
