Brand Acumen Case Studies within Industry

1. CASE STUDY
BRAND ACUMEN

2. -------------------------------------------------------------------------------
-------------------------------------------------------------------------------
Yokogawa Electric ImerysAcxiom
Corporate Identity Creation Global Corporate and
Brand Architecture Audit
New Corporate Identity,
Visual Identity, Brand
Guidelines, and Stan-
dards Manual
Acxiom is a $1.15 billion-a-year com-
pany, representing more than 12 per-
cent of the direct-marketing-services
sector’s $11 billion in estimated annual
sales.

3. -------------------------------------------------------------------------------
-------------------------------------------------------------------------------
ABB HoneywellJoyGlobal
Global Brand Realignment
and Sub Brand Architecture,
Name Creation
Corporate Identity
Assessment and Analysis
for the Measurex
Acquisition
New Corporate Identity,
Visual Identity, Brand
Guidelines, and
Standards Manual

4. -------------------------------------------------------------------------------
-------------------------------------------------------------------------------
COMINCO HPBASF
Brand Name CreationBrand Name Creation Corporate Identity Creation
Cominco sought a name change in 1995.
Through our principles, we renamed the
corporate identity Agrium. Agrium is a
supplier of agricultural products and ser-
vices in North and South America. Reve-
nue in 2010: $10.5 Billion.
In 2007 HP’s revenues were $104 bil-
lion, making it the first IT company in
history to report revenues exceeding
$100 billion on the strength of the sales
of its core brand “Pavilion.”

5. -------------------------------------------------------------------------------
-------------------------------------------------------------------------------
EASTMAN GEICN
Corporate Identity CreationNaming,
Corporate Identity,
And Visual Identity
Systems
Corporate Identity Creation

6. -------------------------------------------------------------------------------
-------------------------------------------------------------------------------
DELL SILICON IMAGEMICROSOFT
Brand Name CreationMicrosoft: Four Brands
Created. $1 Trillion in
Sales
Brand Name Creation
PowerVaultOptiplex

7. -------------------------------------------------------------------------------
-------------------------------------------------------------------------------
SIEMENS DIRECTVIBM
Corporate Identity CreationBrand Name Creation Brand Name Creation

8. -------------------------------------------------------------------------------
-------------------------------------------------------------------------------
ADAPTEC MARRIOTTARCELOR
Corporate Identity Creation
(ArcelorMittal after merger)
Brand Name Creation Brand Name Creation

9. CNNTEXAS INSTRUMENTS
Brand Name Creation Brand Name Creation
-------------------------------------------------------------------------------

10. Bill Smith - Chief Exectutive Officer
Email: william.smith@brandacumenstudios.com
Phone: 704.906.3402
Address
19 Leonard St.
1W
New York, NY 10013
Website
www.brandacumenstudios.com
BRAND
ACUMEN
Contact Us