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Nbs membership trends

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Nbs membership trends

  1. 1. NBS MEMBERSHIP TRENDS Based on 2007-2011 NBS Membership Data
  2. 2. MEMBERSHIP IS SHIFTING CONSTANTLY.  2637 members as of 2011.  The total number has been on the decline. 0 500 1000 1500 2000 2500 3000 3500 2007 2008 2009 2010 2011 NBS Membership joined inactive renewal
  3. 3. 1 year, 233 2 years, 138 3 years, 131 4 years, 117 5 years, 106 6 - 10 years, 404 11 - 15 years, 388 16 - 20 years, 472 21 - 25 years, 264 26 - 30 years, 179 over 30 years, 234 0 500 1000 1500 2000 2500 3000 2011 current member Who are the current NBS members? How long have you been a member?
  4. 4. 0 500 1000 1500 2000 2500 3000 left in 2007 left in2008 left in 2009 left in 2010 2011 current member 2011 Current members (2637) vs. Inactive (1532) over 30 years 26 - 30 years 21 - 25 years 16 - 20 years 11 - 15 years 6 - 10 years 5 years 4 years 3 years 2 years 1 year Members are lost in all levels.
  5. 5. HIGH TURN-OVER IN THE NEW MEMBER SEGMENT 233 138 131 117 106 404 388 472 264 179 213 21 479 172 95 94 67 195 174 109 46 40 28 33 1 year 2 years 3 years 4 years 5 years 6 - 10 years 11 - 15 years 16 - 20 years 21 - 25 years 26 - 30 years over 30 years no card Length of NBS Membership current as of 2011 inactive since 2007
  6. 6. LONGER THE MEMBERSHIP, LESS LIKELY TO LEAVE. 233 138 131 117 106 404 388 472 264 179 213 21 479 172 95 94 67 195 174 109 46 40 28 33 1 year 2 years 3 years 4 years 5 years 6 - 10 years 11 - 15 years 16 - 20 years 21 - 25 years 26 - 30 years over 30 years no card NBS Membership Turn Over Trend by the length of membership current as of 2011 inactive since 2007
  7. 7. 0 50 100 150 200 250 300 350 2011 current NBS Members inactive Total Sign-Ups  What YEAR did you become a member? (recent trends) 324 new members sign-up in 2008. But 207 of those didn’t stay. Increasing number of new members are also staying with NBS.
  8. 8. WHAT YEAR DID YOU JOIN? (CURRENT NBS MEMBERS WHO JOINED IN 1939-1985) 1 1 1 3 1 2 1 2 1 2 1 2 5 5 1 3 4 5 5 10 6 7 4 8 10 13 14 14 15 16 12 13 25 29 29 49 32
  9. 9. WHAT YEAR DID YOU JOIN? (CURRENT NBS MEMBERS WHO JOINED IN 1985-2011) 32 40 41 36 38 52 97 77 95 101 115 84 90 81 88 65 64 65 91 72 84 92 106 117 131 138 But those who remain with us are showing steady increase. Not all of the 204 who signed up in 2011 will likely stay. 204
  10. 10. 32 40 41 36 38 52 97 77 95 101 115 84 90 81 88 65 64 65 91 72 84 92 106 117 131 138 204 29 9 7 10 8 11 14 27 15 34 32 36 32 44 35 38 42 25 34 58 65 82 106 177 207 173 106 Lost/Current NBS Members by the year of sign-up based on data since 2007 current inactive Showing steady increase. Keep up the good work!
  11. 11. 0% 10% 20% 30% 40% 50% 60% 70% 80% Resident Members Non-Resident Members Belong to State Only Belong to State & NBS Members NBS Only NBS Members who are State Members Membership--State Averages 65% 24 States Reporting *Potential Membership Pool for NBS: 512 or 22/State *Potential Membership Pool for States: 696 or 30/State *Based on first 23 states reporting

Hinweis der Redaktion

  • “inactive” in this graph are those whose membership terminated that year. 204 joined in 2011.2010 was the last year for 323 members. 244 joined in 2010. 2009 was the last year for 409 members. 304 joined in 2009.2008 was the last year for 406 members. 324 joined in 2008.2007 was the last year for 393 members. 283 joined in 2007.
  • This graph is based on the JOINED year of each of the current members. 20 current members without JOINED date were added into “over 30”.“1 year” also includes 29 new sign-ups for the year of 2012.
  • Left in 2007 means 2007 was the last year for those members. 393 (in 2007) +406 (in 2008)+409 (in 2009)+323 (in 2010) +1(life) =1532.
  • “1 year” means the membership lasted only a year. “1 year” inactive includes those who were a member in 2007, 2008, 2009, or 2010. “1 year” current are the new members who signed up in 2011.“2 years” means the membership lasted for 2 years. “2 years” inactive means joined in 2006 and stayed in 2007, and so on. “2 years” current are those who signed up in 2010.
  • Same graph as the previous page, shown proportionally.
  • X axis is the year of sign up. This graph shows how many JOINED in a given year. Orange line shows when “current” members signed up in recent years. Blue line shows the years “inactive” members who left between 2007-2010 first joined. Red line is the subtotal of orange and blue.
  • X axis is the year of sign up.
  • X axis is the year of sign up. “inactive” are those who signed up in that year, but became inactive in 2007-2010.

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