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SOCIAL GOES MAIN,[object Object],STREAM,[object Object],CIARÁN NORRISHEAD OF SOCIAL MARKETING,[object Object]
Why?Facts & trends in social,[object Object],How?Putting it into practice,[object Object],Who?Case studies,[object Object]
Why?,[object Object]
Facebook Breaks 500 Million,[object Object]
1.3m viewers(BARB Oct 2009),[object Object],9.2m Viewers,[object Object],Christmas Ep ,[object Object],(BARB Dec 2009),[object Object],1.8m Breakfast Show ,[object Object],(RAJAR Q3 2009),[object Object],783,000 UK circulation,[object Object],(ABC Dec 2009),[object Object],It’s the new mainstream,[object Object],23m Active Users,[object Object], 12m+ daily reach,[object Object],(25 min session time/day),[object Object],2.9m daily readers ,[object Object],(ABC Nov 2009),[object Object],12.4m ,[object Object],Semi-Final,[object Object],(BARB Dec 2009),[object Object],250,000 monthly circulation,[object Object],(ABC Nov 2009),[object Object]
THE LADDER,[object Object],Creators,[object Object],Critics,[object Object],Collectors,[object Object],Joiners,[object Object],Spectators,[object Object],Inactives,[object Object],Forrester’s Social Technographic Ladder 2007,[object Object],ambientlight.ca,[object Object]
7,[object Object],LONDON, 2005,[object Object]
Mobile Internet Usage,[object Object],80%,[object Object],55%,[object Object],10%,[object Object]
NEW YORK, 2009,[object Object],@jkrums,[object Object]
10,[object Object],THE LADDER’SON ITS SIDE,[object Object],ambientlight.ca,[object Object]
11,[object Object]
12,[object Object]
13,[object Object]
But!,[object Object]
ONLY 20%OF MOST POPULAR VIDEOS ARE UGC,[object Object]
16,[object Object],80% ,[object Object],OF CONTENT SHARED ON TWITTER IS PROFESSIONALLY PRODUCED,[object Object]
OVER,[object Object],3,000TWEETS AMINUTE,[object Object]
TECHNOLOGY,[object Object],BECOMES MORE USABLE,[object Object]
How?,[object Object]
A,[object Object],udience,[object Object],ims,[object Object],pproach,[object Object],reas,[object Object],ssets,[object Object],ctivation,[object Object],nalyse,[object Object],Process,[object Object]
Audience,[object Object]
Aims,[object Object],Jeff Milner on flickr,[object Object]
DO YOU HAVE THE,[object Object],Approach,[object Object],RESOURCES?,[object Object],WHAT IS YOUR CHOICE,[object Object],ARCHITECTURE?,[object Object],On1stsite on flickr,[object Object]
NO REASON,[object Object],TO BE POSITIVE,[object Object]
SIMPLE INCENTIVES,[object Object],CAN BE POWERFUL,[object Object]
Now we decide whether you need to be on Facebook/Twitter/YouTube/etc...,[object Object],Areas,[object Object]
Assets,[object Object],ENSURE CONTENT IS SHAREABLE & TRULY SOCIAL,[object Object]
Now we decide whether you need to be on Facebook/Twitter/YouTube/etc...,[object Object],Areas,[object Object],Activation,[object Object],Ivan Walsh on flickr,[object Object]
Why else does this matter?,[object Object],Analyse,[object Object]
Who?,[object Object]
BASE ACTIVITIES,[object Object],ON WHAT CONSUMERS ARE DOING,[object Object]
Tagging Ikea,[object Object]
33,[object Object],MAKE,[object Object],INTERACTIONS,[object Object],EASY,AND SHAREABLE,[object Object]
OVER,[object Object],68,[object Object],MILLION IMPRESSIONS,[object Object]
35,[object Object],PARTNER WITH,[object Object],UTILITY,[object Object]
MAKING AN  EVENT,[object Object],OUT OF ADVERTISING,[object Object]
TALK TO THE PEOPLE,[object Object],YOUR AUDIENCE LISTENS TO,[object Object]
IAB - social mainstream
CONCLUSION,[object Object],DON’T BE SCARED – GET INVOLVED,[object Object],THINK ABOUT WHO YOU WANT TO TALK TO,[object Object],MAKE IT EASY FOR CONSUMERS TO MAKE THE RIGHT CHOICE,[object Object],PICK THE TOOL FOR THE JOB, NOT THE JOB FOR THE TOOL,[object Object],DON’T FORGET ACTIVATION,[object Object],HAVE FUN!,[object Object]
CIARAN.NORRIS@MINDSHAREWORLD.COM,[object Object],vistamommy on flickr,[object Object]

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