2. How did you use new media
technologies in the construction and
research, planning and evaluation
stages?
3. • We used the internet to research products
similar to ours, focusing on what the adverts
contain and how each advert portrays their
message for the energy drink. This could be
done at home and in lesson time as most of
the videos were found on YouTube so I was
able to do ongoing research up to the creating
of the film. Another advantage was being able
to keep going back to these adverts as they
are stored online which helped when doing
our research
4. • Also the internet gave
us access to a range of
banned adverts and
ASA guidelines so we
could see what was
allowed and what
sparked discussion
within advertising.
5. • Another useful
advantage from the
internet was being able
to download sounds
such as the explosion
sound effects which
were used throughout
the adverts, this was
typed into a search
engine on a free sound
sample website and
downloaded onto the
Macs which were then
put straight into the
advert.
6. • In the planning section we created animated storyboards
using the DV cameras. This was done by taking single
shots of each frame of the storyboard and putting them
together adding transitions and effects.
7. • This is to give a more clear understanding of how
the advert will be put together as we can add how
long each slide is on for and also show different
shots by using the DV camera and storyboard. This
helped when it came to the filming stage as we can
see what shots to use and how long for instead of
creating these whilst filming which would increase
our filming time.
8. • However the DV cameras also have their
disadvantages for example they have a short
model of camera, we had to do this otherwise
the quality of the clips would be different
throughout the whole advert.
9. • The Apple Macs have been useful in the filming stage
due to them having user friendly editing software built
into the computers, iMovie. After having used the
software in AS level we didn’t require any training of the
software and could get straight into the editing and
could do more in-depth editing.
10. • The Apple Macs also have access to the
internet so finding sound clips and importing
them into iMovie could be done easily and at
the same time which made the editing time
quicker.
11. • Also external hard drives could be connected
up to the macs which meant our work was
backed up onto a secure hard drive and could
be accessed on any computer as long as the
hard drive can be connected up to different
computers.
12. • Overall the project was successful and the
product gained the attention of our intended
audience. Our media product was original and
innovative by creating a storyline throughout
the main and ancillary texts and research was
done with real media products to influence
our own adverts. Audience feedback was
successful and we gained vital information
from post and pre-production which helped
mould our own product and adverts
13. • The new technology increased our efficiency
in our work and made us able to go to new
lengths in video editing. If I was able to start
the project again I would take more care in
choosing a location for the adverts in the
build-up to the production as we ran into
problems when trying to secure the school
gym which held us back when trying to get out
filming done on time.
