This presentation discusses what branding and rebranding are, along with how they are the same, how they are different, and everything in between.

1. Branding and
Rebranding
Presentation By: Harley Johnson

2. What is it?

3. Branding
● To put simply is how a consumer identifies your products and services.

4. Rebranding
● This is how businesses fix things in their originally branding to help it fit their target
market more or simply to just try something new.

5. Branding vs Rebranding

6. Branding vs Rebranding
Branding:
● How consumer identifies company.
● Is the foundation of a company.
Rebranding:
● How a company looks more
appealing to the consumer.
● Is strengthening or redoing their
foundation depending on the
situation.

7. Pros and Cons

8. Branding: Pros and Cons
Pros:
● Can help a customer identify that a
certain product is yours.
● Helps with customer satisfaction and
loyalty.
● Helps a company stay a float in a fast
changing market.
Cons:
● Bad branding can damage a
company.
● Branding is really important, so their
is a stress to get it right.

9. Rebranding: Pros and Cons
Pro:
● Can help give a company a new look
and feel, but having the same core
values.
● Help a company and their products
look fresh.
● Can help a company reach a audience
and grow.
Cons:
● Rebranding can be bad if it isn’t has
good as the original branding.
● Can be a hit or miss.

10. Branding 101
Here are two short videos to summarize
what branding is and isn’t, and how to
create a brand.

11. Rebranding 101
Here are two short videos to show good
and bad examples of rebranding, along
with what you can learn from each.

12. Brandin &
Rebranding
I hope this helps summarize what these two are, ow they are the same, how they
are different, and everything in between.