2. Agenda
• What is Content Marketing?
• Benefits of content marketing.
• How to Do Content Marketing.
• Career growth in Content Marketing.
• Types of content.
3. WhatisContentMarketing?
Content marketing refers to the creation and distribution digital
marketing collateral. In simple terms, Content marketing refers to
the practice of publishing consistent relevant content that is
appealing to audiences. It is used with the purpose of increasing
brand awareness, ranking higher in search engines and generating
interest from the audience. Content marketing is used by businesses
to nurture leads and make sales. It uses site analytics, keyword
research, and targeted strategy recommendations.
4. Typesofcontent
Content can be divided into five
categories.
Written: Blog articles, Product descriptions, Landing pages, Press releases and more.
Video: Video blogs, Studio production, Animations, GIFs and more.
Graphics: Infographics, Custom illustrations, Calls-to-action, Content formatting.
Social: User-generated content, Hashtag campaigns,Polls/surveys, Quizzes and more.
Audio: Podcasts, Webinars, Recorded interviews.
5. Benefitsofcontentmarketing
A content marketing strategy can bring you almost infinite benefits.
Some of the most notable benefits are:
Cheaper conversions.
More
traffic.
Faster
sales. Higher search engine rankings.
Measurable, actionable results and more.
6. HowtoDoContentMarketing.
It's so easy to get started with content marketing. It doesn't really matter if your
profession is marketing or not. Content can be created. You can create content.
• Find out where your audience is located. Are they spending their time on
YouTube looking at how-to videos or reading lengthy instructions manuals?
• Next, make a list with topics that you are interested in discussing. Begin with
the most frequently asked questions by clients or customers.
• Ask for what you want. Do you want them to share your blog article? For a
complimentary consultation, fill out this form. Stop into your store? Make sure you
include a call to action at your end that asks what you want.
29. HOW TO OPTIMIZE CONTENT FOR SEARCH ENGINES
• Practice Keyword Research
• Keep User Intent Top-of-Mind
• Write for Quality—Not Quantity
• Create a Search-Friendly URL
• Consider Your Meta Title and Description
• Be Strategic About Your Headings
• Use Your Head Keyword in the First Paragraph
• Implement Relevant Graphics and Videos
• Craft an Entity-Based SEO Strategy
• Remember to Use Internal and External Links
• Write E-A-T Content
• Consistently Monitor Website Performance
https://www.abstraktmg.com/how-to-optimize-content-for-search-engines/
30. HOW TO OPTIMIZE CONTENT FOR SEARCH ENGINES
Practice Keyword Research
• Volume: This is an average of how many users
search this keyword in the search bar per
month.
• Difficulty: This is an average of how many
other content marketers are also writing
content around this specific keyword. More
often than not, the higher the search volume
is, the higher keyword difficulty is.
• Intent: This helps content marketers
understand the intent of the keyword and
whether it’s informational, commercial, or
navigational. This helps them understand what
type of content to create for the right users,
providing them with value.
Keep user intent top-of-mind
• By keeping user intent top-of-mind, you have
the opportunity to rank higher on SERPs,
making it more accessible by users who are
looking for your content.
31. HOW TO OPTIMIZE CONTENT FOR SEARCH ENGINES
WRITE FOR QUALITY—NOT QUANTITY
• The more you have to say about a topic, the more search
engines recognize you as an expert in the subject matter. But
it’s important to keep content on topic without talking in
circles or beating around the bush.
• Search engines look at other factors on a page to gauge its
value and determine where it should rank on SERPs. For
example, they look at word count along with formatting,
how long users stay on a page, what people do after visiting
the page, and more.
CREATE A SEARCH-FRIENDLY URL
• When creating your new web page or blog, it’s important
to make the URL clean, relevant, and search friendly.
32. HOW TO OPTIMIZE CONTENT FOR SEARCH ENGINES
CONSIDER YOUR META TITLE AND DESCRIPTION
meta titles and descriptions are the first interactions users have with your content,
making them very impactful for improving click-through rate (CTR).
