Answers only to those who attempt.

1. Bizdumb – the bizquiz
1) A combination of the antiseptic boric acid, the astringent, sunscreen zinc oxide, and the
emollient lanolin, this over the counter antiseptic cream brand was launched in 1929 in
Kolkata by Gourmohan Dutta, a Bengali merchant. Over the years, the brand's
popularity soared, and it became an icon of national economic self-sufficiency in a nation
that was still under the British rule. To establish the brand identity, the logo was
carefully developed. For all Indians and especially the merchant class, Ganesha an
enormous significance. The elephant signifies steadiness and success. Keeping these in
mind, Dutta chose the elephant. What is the name of the cream?
2) X is an enzyme that degrades food proteins. It is released by the gastric chief cells in
the stomach.
Y which was first introduced as "Brad's Drink" was later renamed after X, which was
used in the recipe. The founder of Y, Caleb Bradham sought to create a fountain drink
that was delicious and would aid in digestion and boost energy. Identify X and Y.
3) After the death of its founder - Selvarathinam in 2003, his elder brothers – Rajarathinam
and Yogarathinam and his son, Arul decided to head the shops. Arul uses the
"Selvarathinam" logo for the shops under his control. In 2004, the company reported an
annual turnover of about 200 crore rupees. Which company?
4) In 1949, Frank McNamara decided to treat some friends to dinner at Major’s Cabin Grill
in New York City. When it was time to pay the bill, Frank noticed that he had forgotten
to bring his wallet. Instead of washing dishes, he forced his wife to drive over and bring
him the money. Needless to say, Frank was quite embarrassed and vowed it would
never happen again. And thus was born X, the world’s first Y. It was initially made of
Vive Viva Harish Krishna

2. cardboard and was given out in 1950 to about 2000 people and were accepted by 14
restaurants in NYC.
X and Y please.
5) Logo of ?
6) In 2005, researchers at the Memorial Sloan-Kettering Cancer Center in New York have
changed the name of POK erythroid myeloid ontogenic gene (a gene found to cause
cancer) to the more unobtrusive Zbtb7 due to legal pressure from which company?
7) Complete the song
We wear cool suits
We wear shiny Shoes
We’re the ___ ______
We’re special, we’re clever
We’re very very clever
We’re the ___ _____
We do chat
and we do mail
We do surf
We do all on the move
Oooo, ooo, ooo, hoooo
Cos We’re the ____ ________
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3. 8) In 1949, a young entrepreneur, K. M. Mammen Mappillai, opened a small toy balloon
manufacturing unit in a shed at Tiruvottiyur, Madras (now Chennai). Although the
factory was just a small shed without any machines, a variety of products, ranging from
balloons and squeaking toys to industrial gloves and contraceptives, were produced.
Which multi-billion dollar company had such a humble beginning?
9) "Join The Conversation" ; "What are you doing?" ; What's happening?" were taglines
used by _________.
10) The headquarters are in Stockholm and is run by a board of 6 members whose chairman
is appointed by the Government. The founder left behind $9 million to be invested "in
safe securities - the interest accruing from which shall be used for the cause." It is now
worth $37 million and the revenue comes from interest on investments in Swedish real
estate, bonds, railroad securities; in Danish, Japanese, Dutch, French, West German
securities; and in American Wall Street common stocks, which are handled by
Brittingham, Inc., of Wilmington, Del.
It is exempt from all taxes in Sweden (since 1946) and from investment taxes in the
United States (since 1953). What are we talking about?
11) Who’s fashion line?
12) _____ was the Roman Emperor who was known for his tyranny. Popular legend says
when the Great Fire of Rome erupted in 64 AD, he spent his time playing the fiddle
while Rome was burning.
A widely used computer software has an obvious pun on this incident. Indeed, in its
initial version, while the software used to run, it did not allow the user to execute any
other operation on the computer.
Name the emperor and you will also know the name of the software.
Vive Viva Harish Krishna

4. 13) www.imhalal.com claims itself to be the world’s first ______.
Hint: their slogan is I Search Halal, I am Halal!
14) He goes on a pilgrimage to Sabarimala every year - he walks the last stretch barefoot
like other devotees. Every aircraft he buys circumambulates Tirupati first. He sports a
diamond studded bracelet and a diamond, ruby and emerald pendant of Lord
Venkateshwara. The eye-popping solitaires on his ears belonged to his grandmother. He
owns the I League team East Bengal FC and one of the largest private yachts in the
world, the Indian Empress. Who?
15) Connect the following companies
Pepsico, Reebok, Exide, TVS Motors, Mysore Sandal Soap, Videocon, Reliance
Communications, Reliance Energy, Orient PSPO Fan, Bharat Petroleum, Titan Sonata,
Brylcream, NDTV, GE Money , Siyaram, Fashion at Big Bazaar, Maha Choco, Boost,
Dainik Bhaskar, Dabur Honey, Kolkata Fashion Week, Aircel communications, Nova
Scottia Premium shirts.
16) * We all know about the ‘Say no to Bangalore and yes to Buffalo,' mantra of US
President Barack Obama as he struggles to bring the ailing American economy back on
track. Hitting hard at the current taxation system, Obama said: "It's a tax code that says
you should pay lower taxes if you create a job in Bangalore,India, than if you create one
in Buffalo, New York."
What term refers to people who have been laid off from a multinational because their
job has been moved to India — a business practice designed to save money that is
arousing passions in some countries, especially the United States.
Vive Viva Harish Krishna

5. 17) * Fill in the second blank
Tractor; ________; Palm trees, Kovalam beach; Parliament of India; Himalayas; the
Gyarah Murti Statue; _________.
18) * Calvin uses a term which is Latin for "Let the buyer beware". What term?
19) * The Japanese for Peregrine Falcon is _________ _________. The choice of
name was made because the peregrine falcon preys on blackbirds, which reflected the
intent of the original _______ _____ to unseat the Honda CBR1100XX Super Blackbird
as the world's fastest production motorcycle. Eventually, the ________ ________
managed to surpass the Super Blackbird by at least a full 10 miles per hour (16 km/h).
Fill in the blanks.
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6. 20) * On August 3, 2005, X announced its plans to buy all outstanding shares of Y's
stock at $59.00 per share, for a total of $3.8 billion. Upon announcement, Y stock rose
30% while X climbed 7%. As stated by Herbert Hainer, CEO of X, "This is a once-in-a-
lifetime opportunity to combine two of the most respected and well-known companies in
the worldwide sporting goods industry. Together, we will expand our geographic reach,
particularly in North America, and create a footwear, apparel and hardware offering that
addresses a broader spectrum of consumers and demographics". A primary goal of the
acquisition has been to challenge industry leader Nike for a higher share of the United
States sporting goods market as well as the global sporting goods market.
X and Y please.
21) John X, Richard X and George X (X here is a surname) started a chocolate factory in the
purpose built suburb of Y near Birmingham. The company which is now known as X,
launched a product XY which used the tagline “ You don’t buy an XY, you earn it”. Solve
for X and Y.
22) Louis Chevrolet was a Swiss born car racer and founder of the Chevrolet Motor Car
Company. He designed the company’s logo (it is still in use today). What was the
inspiration for the logo?
23) Unicode is a computing industry standard for the consistent encoding, representation
and handling of text expressed in most of the world's writing systems. Developed in
conjunction with the Universal Character Set standard and published in book form as
The Unicode Standard, the latest version of Unicode consists of a repertoire of more
than 107,000 characters covering 90 scripts, a set of code charts for visual reference, an
encoding methodology and set of standard character encodings & an enumeration of
character properties such as upper and lower case. Unicode can be implemented by
different character encodings.
The code position U+20B9 was recently assigned to?
24) If Mountain Dew's slogan is 'Do the Dew,' whose is 'Do the New'?
25) What is the Marathi word for broker?
Vive Viva Harish Krishna