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A presentation by Hannah Broaddus
Slideshare
A platform for sharing powerpoint, keynote and
PDF presentations in a slide show setting. You can
also embed slideshare presentations onto your own
website or blog.
http://www.slideshare.net/
Latergramme
Instagram is currently the only social media
channel that you can’t schedule posts in advance
for. Latergramme is a program that allows you to
create images and prepare them in a queue. It
won’t post the images for you, but they are pushed
to your phone where you can be reminded to post
them with just a swipe.
http://www.latergram.me/
BuzzSumo
This tool allows you to analyze what content
performs best, how many total shares it’s had and
on which platforms. It also allows you to find the
key influencers in your industry. This helps you
plan for the future if you’re a content creator — you
can adjust the content and topics that you cover
and focus on sharing on only the platforms that
really work.
http://buzzsumo.com/
Hootsuite
Hootsuite is a social media tool which allows you to
view, post and schedule your social messages for
all networks, all at once, allowing you to focus on
other things throughout your day. Analytics tools
are integrated, and free and premium versions are
available.
https://hootsuite.com
Social Inbox
Very similar to Hootsuite, the social inbox of
Hubspot allows you to follow specific topics, know
when people are taking about you and respond
quickly to social media conversations with your
customers.
Chrome PlugIn
This tool allows you to share articles directly from
wherever you’re reading them to all social media
platforms. Click on the chrome button when you’re
done reading and a box will pop up allowing you to
share the article, add comments, or schedule posts
for later.
https://chrome.google.com/webstore/detail/
hubspot/edkibgpollgbhnjalcdlpmbjmdgohjko?
hl=en
Wistia
Professional video hosting with analytics and video
marketing tools. The free version allows you to
customize the color of your video and see heat
maps and viewing trends. The paid version allows
you to collect leads, review analytics and has a
plethora of other tools.
http://wistia.com/
Canva
Canva is one of the most popular design tools out
there right now. It allows you to upload your own
photos, has many shapes, styles, fully-designed
templates, and allows you to play with different
design ideas. If you’re not a designer, this is the
design tool for you. You can also purchase stock
photos for $1 for use in your image.
https://www.canva.com/
PicMonkey
PicMonkey is a mid-level tool — not too basic, not
too complex — that allows you to design and and
modify your own photos. You can filter images,
apply text and change the size of your images. If
you don’t have photoshop to make simple image
changes, this tool is a must.
http://www.picmonkey.com/
PikToChart
PikToChart is a tool for creating infographics
without hiring a designer. You get simple graphics
tools to tell your story in a straightforward way.
Templates are ready for you to modify as you need.
Other alternatives: https://infogr.am/ and http://
www.easel.ly/
piktochart.com
Over
An app used to add text to artwork and photos.
Want to make Pinterest worthy photos or sharable
images? This is a great app for it.
http://madewithover.com/
Notegraphy
Notegraphy is an app that allows you to style and
publish your writing. Type in a quote or something
else you want to say, style it using their templates
and design tools and publish it.
https://notegraphy.com/
Quozio
An online tool for making quotes look pretty. Add
the quote, who said it, and choose a pretty picture
for the background. Presto!
http://quozio.com/
Chisel
Write thoughts on photos. Want to make a photo
pretty with text? Or make a quote pretty with
photos? Enter chisel.
http://www.usechisel.com/
Asana
Asana is my personal favorite project manager. It
allows you to create departments to be shared with
multiple users, projects within each department
and tasks for each project that can be assigned to
specific users. You can even assign dates that the
tasks are due, write subtasks or descriptions and
make comments. This tool is a great way to
organize long term tasks and your daily running to-
do list. Another alternative: Trello
www.asana.com/
HipChat
Whether you have a remote team or you’re all just
busy, HipChat is a great way for an internal team to
keep in touch at all times. You can chat, file share
and even search through past convos. Plus, it’s
affordable — there’s a free version similar to
Google Chat, or there’s a premium version that
allows you to screenshare, file share and video
chat for $2 per month per user.
https://www.hipchat.com/
Evernote
Evernote is a really comprehensive note taking tool.
You can bookmark websites and articles, take
notes and a whole host of other tools. If you’re in a
meeting, it’s faster and easier to take notes on
Evernote than copy them down later. You can ever
search through the things you’ve saved (and it
searches the text in images).
https://evernote.com/
Eventbrite
A perfect tool for anyone who puts on community or
networking events. This tool allows you to share
your event, gives tickets for RSVPing, and is the
main coordination and communication channel for
any event.
https://www.eventbrite.com/
WiFi Finder
This app helps you find WiFi when you need it.
We all work on the go. If you don’t have a hotspot
on your phone, you’ll need to find out where nearby
WiFi is. It also can help you track down the good
coffee shops to work in nearby.
https://itunes.apple.com/us/app/wi-fi-finder/
id300708497?mt=8
Momentum
Momentum is a Google Chrome app that shows a
beautiful image along with the time and your name
in the browser window each time you open a new
tab. You can even write in your main focus for the
day to help you stay on track. For me, it helps me
feel calm and happy looking at a beautiful image
every time I pull up the internet.
https://chrome.google.com/webstore/detail/
momentum/laookkfknpbbblfpciffpaejjkokdgca?
hl=en
Coffivity
Need some background noise to focus? Coffitivity
recreates the ambient sounds of a cafe to boost
your creativity and help you work better.
https://coffitivity.com
Timer
This is as simple as the name. This is a simple
countdown clock that beeps when it hits zero. It
can be set for however many minutes or hours or
days you want — pick a number, any number and
enter it into the url. This tool is really helpful if you
want to limit yourself to write an article in 30 minute,
for example.
http://e.ggtimer.com/30minutes
Three Cents
Three Cents is a free and easy mobile survey app.
Need input from your team? Want to do a market
survey? Need to ask a few simple questions to
your blog subscribers on what they’re interested in?
This survey is easy to create and can be shared
with a small group of people or be public.
http://www.threecentsapp.com/
Feedly
Feedly is an app for subscribing to RSS feeds and
discovering new content related to your industry.
It’s helpful if you explore a set of websites every
morning to find new stories— this app brings all the
articles together to one place so that you can share
and write accordingly.
feedly.com
ZenPen
If you need to focus and minimize your distractions
when you’re writing, try using ZenPen. It’s a
browser where you can type in your ideas and
avoid all other distractions along the way.
http://www.zenpen.io/
BlogAbout
BlogAbout is an online tool that helps you come up
with blog article ideas when you’ve got writer’s
block. This blog title generator allows you to type
in a keyword and it generates a bunch of title
names that you can pick through to find the one
that you want. Inspiration anyone?
http://www.impactbnd.com/blog-title-generator/
blogabout
CrazyEgg
This is a tool that functions as a heat map for
website pages. You can see where people are
clicking— this will help you lay out the website in a
functional way, optimize call to action buttons and
find any issues that show your content and layout
flow is not clear enough.
http://www.crazyegg.com/
Google Analytics
One of the most widely used analytics tracking
tools to allow you to see how many people have
visted your site, which pages they’ve looked at,
where they’ve traveled, how long they’ve stayed
and where they’re from.
Unless you already work with Hubspot, you should
have this tool.
http://www.google.com/analytics/
Sidekick
Sidekick is downloadable app from Hubspot that
allows you to track who opens your emails. As a
salesperson, it gives you insight on when you
should check in with your correspondents. It also
provides profiles on the people that you’re
emailing, and can connect to your Hubspot CRM to
pull in information automatically. Plus, you can
schedule emails for later.
http://www.getsidekick.com/
Hubspot CRM
A new CRM that is my absolute favorite. It
integrates with Hubspot’s Sidekick and their
marketing software, and brings your sales and
marketing efforts full circle. If you have Hubspot for
a marketing platform and you don’t have a CRM (or
maybe even if you do), this is the one! Oh and one
last thing… it’s free.
http://www.hubspot.com/crm
Dropbox
Share files online that are too big to email. If you
are a designer or work with any large graphics files,
this sharing tool is a must. You can integrate your
dropbox into your Finder if you have a Mac so that
it’s easily accessible.
https://www.dropbox.com/
Google Drive
Like dropbox, Google Drive allows you to share
documents on the cloud with your team, or be able
to access them from a remote computer. If you
already use Gmail, this tool is really simple to use
and access.
https://drive.google.com
Gmail
The best email tool of the modern ages. Who uses
AOL? Hotmail? Many businesses that are using
their own url (example@companyname.com) are
actually using Gmail. It works great for both
businesses and personal. I use it every day and
love it.
http://gmail.com
Google Hangouts
It’s like Skype, but with multiple people. Plus you
can screenshare. And it’s free.
https://plus.google.com/hangouts
Gmail Calendar
Gmail Calendar is a simple calendar tool that
integrates with your email. It has gotten a bit more
complex in recent years allowing you to RSVP right
from your email inbox and invite guests outside of
your company. If you have phone calls or meetings
that you regularly schedule, this is a great way to
remind yourself (and your meeting-mate) of your
daily commitments.
https://www.google.com/calendar/
Enjoy the tools!
Thanks for coming today.

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The Ultimate List of 35 Tools For Marketers

  • 1.
  • 2. A presentation by Hannah Broaddus
  • 3. Slideshare A platform for sharing powerpoint, keynote and PDF presentations in a slide show setting. You can also embed slideshare presentations onto your own website or blog. http://www.slideshare.net/
  • 4.
  • 5. Latergramme Instagram is currently the only social media channel that you can’t schedule posts in advance for. Latergramme is a program that allows you to create images and prepare them in a queue. It won’t post the images for you, but they are pushed to your phone where you can be reminded to post them with just a swipe. http://www.latergram.me/
  • 6.
  • 7. BuzzSumo This tool allows you to analyze what content performs best, how many total shares it’s had and on which platforms. It also allows you to find the key influencers in your industry. This helps you plan for the future if you’re a content creator — you can adjust the content and topics that you cover and focus on sharing on only the platforms that really work. http://buzzsumo.com/
  • 8.
  • 9. Hootsuite Hootsuite is a social media tool which allows you to view, post and schedule your social messages for all networks, all at once, allowing you to focus on other things throughout your day. Analytics tools are integrated, and free and premium versions are available. https://hootsuite.com
  • 10.
  • 11. Social Inbox Very similar to Hootsuite, the social inbox of Hubspot allows you to follow specific topics, know when people are taking about you and respond quickly to social media conversations with your customers.
  • 12.
  • 13. Chrome PlugIn This tool allows you to share articles directly from wherever you’re reading them to all social media platforms. Click on the chrome button when you’re done reading and a box will pop up allowing you to share the article, add comments, or schedule posts for later. https://chrome.google.com/webstore/detail/ hubspot/edkibgpollgbhnjalcdlpmbjmdgohjko? hl=en
  • 14.
  • 15. Wistia Professional video hosting with analytics and video marketing tools. The free version allows you to customize the color of your video and see heat maps and viewing trends. The paid version allows you to collect leads, review analytics and has a plethora of other tools. http://wistia.com/
  • 16.
  • 17. Canva Canva is one of the most popular design tools out there right now. It allows you to upload your own photos, has many shapes, styles, fully-designed templates, and allows you to play with different design ideas. If you’re not a designer, this is the design tool for you. You can also purchase stock photos for $1 for use in your image. https://www.canva.com/
  • 18.
  • 19. PicMonkey PicMonkey is a mid-level tool — not too basic, not too complex — that allows you to design and and modify your own photos. You can filter images, apply text and change the size of your images. If you don’t have photoshop to make simple image changes, this tool is a must. http://www.picmonkey.com/
  • 20.
  • 21. PikToChart PikToChart is a tool for creating infographics without hiring a designer. You get simple graphics tools to tell your story in a straightforward way. Templates are ready for you to modify as you need. Other alternatives: https://infogr.am/ and http:// www.easel.ly/ piktochart.com
  • 22.
  • 23. Over An app used to add text to artwork and photos. Want to make Pinterest worthy photos or sharable images? This is a great app for it. http://madewithover.com/
  • 24.
  • 25. Notegraphy Notegraphy is an app that allows you to style and publish your writing. Type in a quote or something else you want to say, style it using their templates and design tools and publish it. https://notegraphy.com/
  • 26.
  • 27. Quozio An online tool for making quotes look pretty. Add the quote, who said it, and choose a pretty picture for the background. Presto! http://quozio.com/
  • 28.
  • 29. Chisel Write thoughts on photos. Want to make a photo pretty with text? Or make a quote pretty with photos? Enter chisel. http://www.usechisel.com/
  • 30.
  • 31. Asana Asana is my personal favorite project manager. It allows you to create departments to be shared with multiple users, projects within each department and tasks for each project that can be assigned to specific users. You can even assign dates that the tasks are due, write subtasks or descriptions and make comments. This tool is a great way to organize long term tasks and your daily running to- do list. Another alternative: Trello www.asana.com/
  • 32.
  • 33. HipChat Whether you have a remote team or you’re all just busy, HipChat is a great way for an internal team to keep in touch at all times. You can chat, file share and even search through past convos. Plus, it’s affordable — there’s a free version similar to Google Chat, or there’s a premium version that allows you to screenshare, file share and video chat for $2 per month per user. https://www.hipchat.com/
  • 34.
  • 35. Evernote Evernote is a really comprehensive note taking tool. You can bookmark websites and articles, take notes and a whole host of other tools. If you’re in a meeting, it’s faster and easier to take notes on Evernote than copy them down later. You can ever search through the things you’ve saved (and it searches the text in images). https://evernote.com/
  • 36.
  • 37. Eventbrite A perfect tool for anyone who puts on community or networking events. This tool allows you to share your event, gives tickets for RSVPing, and is the main coordination and communication channel for any event. https://www.eventbrite.com/
  • 38.
  • 39. WiFi Finder This app helps you find WiFi when you need it. We all work on the go. If you don’t have a hotspot on your phone, you’ll need to find out where nearby WiFi is. It also can help you track down the good coffee shops to work in nearby. https://itunes.apple.com/us/app/wi-fi-finder/ id300708497?mt=8
  • 40.
  • 41. Momentum Momentum is a Google Chrome app that shows a beautiful image along with the time and your name in the browser window each time you open a new tab. You can even write in your main focus for the day to help you stay on track. For me, it helps me feel calm and happy looking at a beautiful image every time I pull up the internet. https://chrome.google.com/webstore/detail/ momentum/laookkfknpbbblfpciffpaejjkokdgca? hl=en
  • 42.
  • 43. Coffivity Need some background noise to focus? Coffitivity recreates the ambient sounds of a cafe to boost your creativity and help you work better. https://coffitivity.com
  • 44.
  • 45. Timer This is as simple as the name. This is a simple countdown clock that beeps when it hits zero. It can be set for however many minutes or hours or days you want — pick a number, any number and enter it into the url. This tool is really helpful if you want to limit yourself to write an article in 30 minute, for example. http://e.ggtimer.com/30minutes
  • 46.
  • 47. Three Cents Three Cents is a free and easy mobile survey app. Need input from your team? Want to do a market survey? Need to ask a few simple questions to your blog subscribers on what they’re interested in? This survey is easy to create and can be shared with a small group of people or be public. http://www.threecentsapp.com/
  • 48.
  • 49. Feedly Feedly is an app for subscribing to RSS feeds and discovering new content related to your industry. It’s helpful if you explore a set of websites every morning to find new stories— this app brings all the articles together to one place so that you can share and write accordingly. feedly.com
  • 50.
  • 51. ZenPen If you need to focus and minimize your distractions when you’re writing, try using ZenPen. It’s a browser where you can type in your ideas and avoid all other distractions along the way. http://www.zenpen.io/
  • 52.
  • 53. BlogAbout BlogAbout is an online tool that helps you come up with blog article ideas when you’ve got writer’s block. This blog title generator allows you to type in a keyword and it generates a bunch of title names that you can pick through to find the one that you want. Inspiration anyone? http://www.impactbnd.com/blog-title-generator/ blogabout
  • 54.
  • 55. CrazyEgg This is a tool that functions as a heat map for website pages. You can see where people are clicking— this will help you lay out the website in a functional way, optimize call to action buttons and find any issues that show your content and layout flow is not clear enough. http://www.crazyegg.com/
  • 56.
  • 57. Google Analytics One of the most widely used analytics tracking tools to allow you to see how many people have visted your site, which pages they’ve looked at, where they’ve traveled, how long they’ve stayed and where they’re from. Unless you already work with Hubspot, you should have this tool. http://www.google.com/analytics/
  • 58.
  • 59. Sidekick Sidekick is downloadable app from Hubspot that allows you to track who opens your emails. As a salesperson, it gives you insight on when you should check in with your correspondents. It also provides profiles on the people that you’re emailing, and can connect to your Hubspot CRM to pull in information automatically. Plus, you can schedule emails for later. http://www.getsidekick.com/
  • 60.
  • 61. Hubspot CRM A new CRM that is my absolute favorite. It integrates with Hubspot’s Sidekick and their marketing software, and brings your sales and marketing efforts full circle. If you have Hubspot for a marketing platform and you don’t have a CRM (or maybe even if you do), this is the one! Oh and one last thing… it’s free. http://www.hubspot.com/crm
  • 62.
  • 63. Dropbox Share files online that are too big to email. If you are a designer or work with any large graphics files, this sharing tool is a must. You can integrate your dropbox into your Finder if you have a Mac so that it’s easily accessible. https://www.dropbox.com/
  • 64.
  • 65. Google Drive Like dropbox, Google Drive allows you to share documents on the cloud with your team, or be able to access them from a remote computer. If you already use Gmail, this tool is really simple to use and access. https://drive.google.com
  • 66.
  • 67. Gmail The best email tool of the modern ages. Who uses AOL? Hotmail? Many businesses that are using their own url (example@companyname.com) are actually using Gmail. It works great for both businesses and personal. I use it every day and love it. http://gmail.com
  • 68.
  • 69. Google Hangouts It’s like Skype, but with multiple people. Plus you can screenshare. And it’s free. https://plus.google.com/hangouts
  • 70.
  • 71. Gmail Calendar Gmail Calendar is a simple calendar tool that integrates with your email. It has gotten a bit more complex in recent years allowing you to RSVP right from your email inbox and invite guests outside of your company. If you have phone calls or meetings that you regularly schedule, this is a great way to remind yourself (and your meeting-mate) of your daily commitments. https://www.google.com/calendar/
  • 72.
  • 73. Enjoy the tools! Thanks for coming today.