1.
Internationalization as a Reason
to Study Language and Intercultural
Communication
Presented by:
Hani Shakir (GS39584)
Presented to:
Dr. Shamala Paramasivam
September 2014

2.
INTERNATIONALIZATION
Internationalization is about taking the rest of the world seriously, not only one’s
home country, and can be thought of as the formal term for thinking globally
before acting locally. It requires knowing enough about the larger world to act
appropriately in a specific context and location, especially when interacting with
cultural others.
INTERNATIONALIZATION: "any systematic sustained effort aimed at making
higher education more responsive to the requirements and challenges related to
the globalization of societies, economy and labor markets" Kalvermark and Van
DerWende (1997)
INTERCULTURAL COMPETENCE: "the ability to communicate effectively and
appropriately in intercultural situations based on one's intercultural knowledge,
skills and attitudes" Deardroff (2006)

3.
THE BENEFITS OF INTERNATIONALIZATION
The context of higher education and education abroad were clearly articulated
by many international organizations and universities, e.g. the National
Association of State Universities and Colleges in their 2004 report:
 Internationalization helps students to develop the global critical thinking
skills essential to contributing as citizens of the world and competing in the
international marketplace.
Internationalization links communities to the world, expanding opportunities
for university service and engagement while also enhancing their global
competitiveness.
Internationalization contributes to national security and a vital economy, and
prepares world leaders who know and value democracy.
Internationalization enlivens faculty scholarship and teaching, expands
research opportunities, and provides a pathway to national and international
distinction.

4.
“Internationalization:Meet people, not cultures “
(Ann De Ron : University of Gent)
The key is that you always meet a person, not a culture. People are individuals
and are not representing of their culture. In contrast to a lot of models for
intercultural communication does not focus on culture, but on communication.
INTERNATIONALIZATION COVERED BY:
 (outbound, inbound) Mobility.
 Internationalization at Home.
INTERNATIONALIZATION ACTIVITIES:
 Mobility programs.
 Internationalization of curricula.
 International marketing.
 International awareness and communication skills development
THE AIMS OF INTERNATIONALIZATION:
 Attraction of foreign students and academic staff (inbound mobility).
 Facilitating access for local community members to international markets
(outbound mobility)

5.
INTERNATIONALIZATION AT HOME (Definitions)
The embedding of international / intercultural perspectives into local educational settings
to raise the global awareness, cultural understanding and intercultural competence of
faculty and students. (Turner & Robson 2008).
Activities targeted to develop international skills and competences within the academic
community that can be performed at the home institution using available resources.
Crowther, P. et al. (2000). Internationalization at home: A position paper. EAIE.
INTERNATIONALIZATION AT HOME AIMS TO:
- Pursues the development of a pervasive international corporate culture.
- Provide competencies and skills to develop an international vocation, an international
mind, an international insight, for the majority of students, and academic and
administrative staff that will not travel abroad.
- Prepare individuals for life in an interconnected world whereby interaction with people
from diverse linguistic and cultural backgrounds is increasingly the norm. (J. Jackson 2014)
INTERNATIONALIZATION AT HOME ADDRESSES:
language competence, diversity, multicultural education, inclusive curricula and other
activities to promote an international dimension no matter if the target audience
eventually moves abroad or not.
In short: Thinking globally while living locally.
Reference: Introducing Language as Intercultural Communication, J. Jackson, 2014, Routledge