A quick guide to creating meaningful content

1. H O W T O C R E A T E C O N T E N T T H A T I S
V I S U A L L Y A P P E A L I N G A N D
I N T E L L E C T U A L L Y S T I M U L A T I N G
Creating Meaningful Content
Hailey Marshall

2. With content exploding all around us, developing content that is both
visually appealing and intellectually stimulating is a must.
Creating something that is visually
appealing means producing images
that capture your audience’s
attention. This means you have to
know your audience, know what
interests them and what creates
action from them. It means that you
follow your audience and
understand their habits and
routines.
Creating something that is
intellectually stimulating means
producing ideas that engage
readers and allow readers to not
only educate themselves about the
literature but also inspire them to
question and take action about
what they learned.

3. It’s important to form a connection with your
audience by finding something they are passionate
about and can relate to.
Connection

4. Originality
Producing content that is new and original is a must.
In order to capture someone’s attention, the idea
behind the content has to be something unfamiliar
and unique.

5. Advancement
Designing content that shows new uses of media is
something that can help engage viewers. By
combining technology, images and words you can
create a captivating experience for your audience.

6. Depth
Find content that will help your audience have a
reaction and motivate them to become involved with
the product. Creating depth is about challenging
your audience to think about the content and
inspiring them to learn more about it.

7. Taking Action
It’s essential to understand the target
market and then taking that knowledge
and applying these pillars to the idea. By
focusing on one or all of these pillars, it will
help to create content that is visually
appealing and intellectually stimulating.

8. References
 Fastcompany.com
 Ted.com
 Copyblogger.com
 Fingerprintmarketing.com