The Life of an Internet of Things Electron
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The Life of an Internet of Things Electron
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The Life of an Internet of Things Electron
- 1. @pcross616 Pete Crossley in/petercrossley The Life of an Internet of Things (IoT) Electr n Its Journey to Become a Posi+ive Influence for Something Greater Chief Technology Officer
- 5. Architecture
- 6. Infinity architecture + ecosystemLeverages Infinity Tagging Unified Tag for data collection and content presentation For all digital properties and the IoT Across a Globally distributed network Infinity Data Processing Unstructured but organized for fast access One place for all data storage All data stored at the granularity of an individual Complete dataset with no sampling Infinity Data Storage Patent pending Aggregations & Accuracy at Scale Query Processing Streaming Data Data Connectors Object Stitching Predictive Sciences Infinity Data Query & Manipulation Infinity Core Applications Patent pending Big Data – Data Lakes REST API BI/Visualization Marketing Action Systems Customer Data Warehouses Streaming Data Delivery Streaming& Integrations Event processing, enrichment, user identification & sessionization
- 7. Find the red button http://bit.ly/1UgoeF7 PLAY
- 8. Technology
- 11. Data Processing Object identification & stitching Cookie-less tracking SDK controls Device augmentation with Device Atlas, NetAcuity Real-time processing HTTPS/SSL Website/SharePoint/ Mobile Web • Infinity JS Tag • Optimized for mobile web Mobile App (SDKs) • iOS • Android • Windows 3rd party plug-ins • DMP/DSP • CRM • 3rd party cookie Data collection API • IoT • Offline Single CDN-hosted tag Streaming data broker Content presentation • For testing and targeting Real-time Edge Processing EU Only World Wide Collection US Only **Webtrends private network
- 12. Find the blue button
- 14. Infinity Tagging Real-time Events Infinity Data Storage Identified & Enriched Visitor/Object Sessions Streaming data broker ecosystemLeverages Finalization • De-duplication for e-commerce) • Formatting • Close vs active session marking • Write to storage Finalizing for Storage Object Identification & Sessionization User/device stitching • Authenticated User ID • 1st party cookie ID • Device ID • Globally Unique ID • Cookie matching (3rd) • IP Address Session creation Sessions/People 1 2 321 4 Event Processing • Mobile device attributes • Geolocation data Event Enrichment 1 1 2 321 Event Processing • Event sequencing by time and source Event Sequencing 1 1 2 321
- 15. Find the green button
- 17. Infinity Data Query Infinity Data Processing Identified & Enriched Visitor/Object Sessions Sessions Your unsampled granular visitor data DataCache ecosystemLeverages Optimized for fast access Query results – Query 105 Jan 2014 – Dec 2014 • Session 25 – Visitor #1 • Session 26 – Visitor #1 • Open Session 30 – Visitor #2 • Session 68 • Visitor #1 • Event • Event • … • Session 25 • Visitor #1 • Event • Event • … Unstructured Data Closed Sessions Open Sessions 3rd party data Lookup data Experiments, etc. Visitor 1,2
- 19. Webtrends Infinity Webtrends bespoke query engine Internet PGPPGP SSL Tunnel Enriches and transforms data Customer Data Warehouse Big Data Infrastructure Internet Client
- 20. Results
Hinweis der Redaktion
- Introduction.. My history of Webtrends.. 20+ year software company, we collect data, analysis of data, enrich an optimize the digital world. I been working for 15+ years in building scalable architectures
- The value of electrons moving quickly in your environment Amount of IoT data has now surpassed user generated data.. We need more facebook users. Examples of IoT data Improve product development Tesila Motors – 300 million miles of driver sensor data Google only 100 million miles automated driving Contextualization Medical Service IoT doesn’t mean your refrigerator will call you or let you know what's for dinner But appliances may keep service records up to date with the manufacturer to help energy efficiencies and detect malfunctions. Introduce the idea of worlds colliding, the digital and the physical, that information will start to form each other and you don’t want to get stuck like George.
- World are colliding. Explain why its not just good enough to look at one set of data relative to another. Get a quote from Ethan on a data scientists perspective of importance
- "the ability to generate data has increased 100 fold and the volume of Internet of Things (IoT) electrons being processed by big data solutions is now 1/5th of all global firms. In addition, 78% of enterprise and SMB companies plan on adopting an IoT strategy in 2016” (Forrester Research). Don’t want to get caught not paying attention to this data, unless you have the ability to look across this information you will be missing valuable insight in to your customers and opportunities to engage in a contextualized manner.
- Introduce IoT game Haven them engage during presentation. Each try is on a 60 second timer Every button set is randomly assigned to a 10 sec block 1-10 (Red) 11-20 (Blue) 21-30 (Green) … so on
- IoT Blog post… What does realtime mean – survey people Requirements for technology to be current
- Talk about sources of data What do you have to do to build a scalable collection system (ingestion) Technology Kafka CAP Theorem Minimal Processing No batch
- Key points Single Common tag with CDN hosted option Remote configuration Tag auditing Global data collection with Geo options/safe harbor Real-time processing Happening on the global collection servers Device augmentation – for optimize SDK controls – kill switch and decision point logic
- Introduce IoT game Haven them engage during presentation.
- Haven them engage during presentation.
- Haven them engage during presentation.