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From Data Integration to Business Intelligence
o #1 Finance - Worldwideo #1 Fashion Brand - Europeo #1 Media - Europeo #1 eCommerce - Turkeyo #1 Finance - Germanyo #3 eC...
Empowering Your Digitality.
DigitalIntelligence
(Company Value, Marketing Knowledge, ROI)                                                                                 ...
Digital     (Company Value, Marketing Knowledge, ROI)                                                     Statistics      ...
Digital     (Company Value, Marketing Knowledge, ROI)                                                     Statistics      ...
Gartner Hype Cycle                                                                                                       D...
webtrekk.com              Ralf Haberich, CCO               ralf.haberich@webtrekk.com
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I-COM Global Summit 2012 | "Digital Intelligence" - Business Intelligence Reinvented

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During the 2012 I-COM Global Summit in Rome Ralf Haberich held a presentation about the reinventing Business Intelligence and combining it with Web Analytics. Digital Intelligence is born. See also in the presentation the "Digital Intelligence Model" by Ralf Haberich.

Veröffentlicht in: Business
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I-COM Global Summit 2012 | "Digital Intelligence" - Business Intelligence Reinvented

  1. 1. From Data Integration to Business Intelligence
  2. 2. o #1 Finance - Worldwideo #1 Fashion Brand - Europeo #1 Media - Europeo #1 eCommerce - Turkeyo #1 Finance - Germanyo #3 eCommerce - Russiao #1 TV Channel - Germanyo #1 Transportation - Czech Republic
  3. 3. Empowering Your Digitality.
  4. 4. DigitalIntelligence
  5. 5. (Company Value, Marketing Knowledge, ROI) Business OptimizationOutput Business Integration Website Optimization Analysis Data CollectionReporting Digital Analytics Development Model ©by Ralf Haberich Input (Time, Effort)
  6. 6. Digital (Company Value, Marketing Knowledge, ROI) Statistics Web Analytics Intelligence Business OptimizationOutput Data Integration Website Optimization Analysis Data CollectionReporting Input (Time, Effort)
  7. 7. Digital (Company Value, Marketing Knowledge, ROI) Statistics Web Analytics Intelligence Customer Journey Business OptimizationOutput Real Segmen- Time tation Real Tagging Online- Data Offline Integration Combi- Website nation Optimization Analysis Data CollectionReporting Input (Time, Effort)
  8. 8. Gartner Hype Cycle Digital (Company Value, Marketing Knowledge, ROI) Statistics Web Analytics Intelligence Customer Journey Business OptimizationOutput Real Segmen- Time tation Real Tagging Online- Data Offline Integration Combi- Website nation Optimization Analysis Data CollectionReporting Input (Time, Effort)
  9. 9. webtrekk.com Ralf Haberich, CCO ralf.haberich@webtrekk.com

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