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11 golden rules for web analysts 2010 ralf_haberich

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Love Your Web Analytics!<br />- 11 Golden Rules for Web Analysts-<br />October 2010<br />
1.)<br />LOVEYour<br />W e b  A n a l y t i c s<br />Ralf Haberich, www.ralf-haberich.de | www.web-analytics-blog.de<br />...
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11 golden rules for web analysts 2010 ralf_haberich

  1. 1. Love Your Web Analytics!<br />- 11 Golden Rules for Web Analysts-<br />October 2010<br />
  2. 2. 1.)<br />LOVEYour<br />W e b A n a l y t i c s<br />Ralf Haberich, www.ralf-haberich.de | www.web-analytics-blog.de<br /><ul><li> but always check </li></ul>the toolperformance.<br />October 2010<br />
  3. 3. 2.)Do not getconfusedby marketing press releases of othervendors – but CHECKthe contentveryprecisely.<br />October 2010<br />Ralf Haberich, www.ralf-haberich.de | www.web-analytics-blog.de<br />
  4. 4. 3.)<br />DiveDEEPER and DEEPER intoyoursolution – but do not get lost.<br />October 2010<br />Ralf Haberich, www.ralf-haberich.de | www.web-analytics-blog.de<br />
  5. 5. 4.)<br />Useyour Web Analytics knowledge in discussionwithotherdepartments – but makesureyou talk aboutfacts.<br />Ralf Haberich, www.ralf-haberich.de | www.web-analytics-blog.de<br />October 2010<br />
  6. 6. 5.)Visitcongresses – but do not showyourBUSINESS CARD ifyou do not want to getannoyedbyvendortalks.<br />Ralf Haberich, www.ralf-haberich.de | www.web-analytics-blog.de<br />October 2010<br />
  7. 7. 6.)<br />Ralf Haberich,<br /> www.ralf-haberich.de<br /> www.web-analytics-blog.de<br />Exchange opinionwith users of othercompanies– but do not comparePageViewsor Duration, talk aboutConversion, Engagement,Mobile Analytics and insider- views.<br />October 2010<br />
  8. 8. Manageto have the attention of your Board aboutyourfigures – but beaware of unusualquestions.<br />7.)<br />October 2010<br />Ralf Haberich, www.ralf-haberich.de | www.web-analytics-blog.de<br />
  9. 9. 7a.)Use the TURNOVER INCREASE due to Web Analytics for salarydiscussion – but do not getgreedy.<br />October 2010<br />Ralf Haberich, www.ralf-haberich.de | www.web-analytics-blog.de<br />
  10. 10. 8.)Involve the wholeteam– and do not get hold back by limited useraccountpossibilities of yourtool.<br />Ralf Haberich, www.ralf-haberich.de | www.web-analytics-blog.de<br />October 2010<br />
  11. 11. 9.)<br />October 2010<br />Ralf Haberich, www.ralf-haberich.de | www.web-analytics-blog.de<br />
  12. 12. October 2010<br />Ralf Haberich.www.web-analytics-blog.de<br />10.)Do not careabout Top 10 Rules – useyourOWN BRAINand turn Web Analytics into a powerful and relevant source for Optimisation and Future changes.<br />
  13. 13. 11.)Do not do reporting – do ANALYSIS. But knowabout the insightsfrom reporting status.<br />October 2010<br />Ralf Haberich, www.ralf-haberich.de | www.web-analytics-blog.de<br />
  14. 14. Thankyou. Follow me on twitter (twitter.com/Haberich)<br />ralf haberich.*www.web-analytics-blog.dewww.ralf-haberich.de*General Manager Germany|Austria|Switzerland, comScore<br />October 2010<br />

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