Samsung client spotlight

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Client Spotlight: Samsung

2. Company Page and Groups

3. ©2012 LinkedIn Corporation. All Rights Reserved.
Microsoft – 946,850 FollowersAmex – 165,659 Followers
Who are the Samsung Followers?
The majority of followers
have been acquired organically…
they tend to work for larger
corporations…
and they are mainly members who
do not work for Samsung…
…and are based in these markets.
93.4%

4. Company Page
©2012 LinkedIn Corporation. All Rights Reserved.
Microsoft – 946,850 FollowersAmex – 165,659 Followers
Samsung has 540,745
followers on their global
company page

5. In addition they have over 11
local company pages
With over 400,000 followers in total…

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Samsung: Showcase Page
Samsung Semiconductor, Inc. provides the widest range of memory, logic, storage devices and LCD/OLED panels
that enable feature-rich functions in: consumer electronics, mobile devices, and computing.

7. Activity on LinkedIn EMEA

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Spain Italy Ireland South
Africa
Poland Germany turkey UAE Denmark Belgium Egypt Norway
NumberofCampaigns
Country
Activity of Samsung in EMEA
April 1st 2014-April 1st 2015

9. Germany
 Galaxy Note 4
 2 Campaigns
 5/11/2014-30/11/2014
 8/01/2015-10/01/2015
 Display
 300x250
 Geo:
 Germany
 Targeting:
 Seniority: Manager+ AND Industry: Computer
Hardware, Computer Networking Computer
Software, Computer and Network Security, IT
and services, Internet, Nanotechnology,
Semiconductors, Telecommunications,
Wireless
 Landing Page:
http://www.samsung.com/de/consumer/mobile-
device/note-smartphone/note-smartphone/SM-
P9000ZKADBT

10. Denmark
 Galaxy Note Pro
 2 Campaigns
 17/03/2014-13/04/2014
 Display
 300x250
 `160x600
 14/04/2014-23/04/2014
 Display
 300x250
 Geo:
 Denmark
 Targeting:
 ROP
 Landing Page:
http://www.samsung.com/dk/pro/#architect?cid
=dk_banner_LinkedIn%20DK_TabPRO2014_2014
0316

11. Egypt
 Galaxy S5
 2 Campaigns
 28/04/2014-5/06/2014
 Display
-300x250
 5/05/2014-21/06/2014
 Display
 160x600
 Geo:
 Egypt
 Targeting:
 ROP
 Landing Page:
https://www.facebook.com/SamsungEgypt/app_
282185338610412

12.  Company Page Roadblock
 300x250
 6/03/2014-11/04/2014
 Targeting:
 Company page: Samsung Electronics Italy
 Landing Page:
http://www.samsung.com/it/business/printingin
novation/
 Display
 300x250
 6/03/2014-31/03/2014
 Targeting:
 Function: IT OR Support OR Operations OR
Data Analyst OR Data Centre Manager OR
EDI Specialist OR Web Designer OR Software
Developer OR Computer Software
 NOT Training/Intern/Unpaid Volunteer
Italy

13. Middle East
 Galaxy Tab S
 15/08/2014-14/09/2014
 Display 10 line items
 300x250
 Geo:
 UAE
 Bahrain
 Oman
 Kuwait
 Qatar
 Targeting:
1.) Senior+ AND company size 200+ AND
 Age 18-27 OR Intern OR Training OR
Volunteer OR Bachelor OR Masters
2.) Manager+
 Function: sales OR Marketing OR PR
 Landing Page:
http://www.samsung.com/ae/consumer/mobile-
phones/tablets

14. Poland
 Samsung Tab
 16/12/2014
 InMail
 Geo:
 Poland
 Targeting:
 Manager+
 Industry: aviation-and-aerospace OR automotive OR
chemicals OR machinery OR mining-metals OR oil-energy
OR shipbuilding OR utilities OR textiles OR paper-forest-
products OR railroad-manufacture OR electrical-and-
electronic-manufacturing OR plastics OR mechanical-or-
industrial-engineering OR renewables-and-environment
OR glass-ceramics-and-concrete OR packaging-and-
containers OR industrial-automation OR construction OR
building-materials OR architecture-planning OR civil-
engineering

15. South Africa
 Galaxy S5
 10/06/2014-30/06/2014
 Display
 300x250
 Geo:
 South Africa
 Targeting:
 ROP
 Landing Page:
http://www.samsung.com/za/consumer/mobile
-phone/mobile-phone/smart-phone/SM-
G900HZBEXFA

16. Target Audience on LinkedIn
Typical Target Audience on LinkedIn – IT Decision Makers
©2012 LinkedIn Corporation. All Rights Reserved. 16
• Spain – 41,118
• Italy – 54,752
• South Africa – 31,457
• UAE – 24,512
• Norway – 10,969
• Denmark – 14,235
• Germany – 45,243
• Poland – 13,825
• Turkey – 14,174
• Belgium – 23,595
• Ireland – 10,884
• Egypt – 13,426
Functional area: IT AND Manager+

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