2. In early 2015, all eyes turn to the ICC Cricket World Cup
February 14 –
March 29, 2015
44
DAYS
14NATIONS
England
Australia
Sri Lanka
Bangladesh
New Zealand
Afghanistan
Scotland
South Africa
India
Pakistan
West Indies
Zimbabwe
Ireland
United Arab Emirates
GROUPA
GROUPB
2HOST
COUNTRIES AUSTRALIA NEW ZEALAND
&
Michael Clarke, Australia
3. THE WORLD’S #1 CRICKET DESTINATION
ONLINE MOBILE APP
2.7M Page Views
MONTHLY
158k Unique Users
MONTHLY
417k Page Views
MONTHLY
25k Unique Users
MONTHLY
SOURCE: OMNITURE FEB - MAY 2014, GLOBAL
LIVE
DIGITAL
CONTENT
1.8M Page Views
MONTHLY
19k Unique Users
MONTHLY
4. LIVE
DIGITAL
CONTENT
#1 FOR UNIQUE USERS #1 FOR MINUTES
GLOBAL METRICS
SOURCE: comScore, Media Metrix, Online Only, Home + Work – March & April 2014
DISPATCHING THE OPPOSITION
5. COMING SOON - A Brand NEW ESPNcricinfo
News & Blogs
Scores
Photo Galleries
Analysis & Opinions
Original Content & Video
Connected Experience
Big Data
Premium Editorial
ESPNcricinfo is launching a newly enhanced homepage &
story page format for the Cricket World Cup.
Complete web responsive site – any device, any screen.
Engaging the fan with special content and serving as the
launch pad for new Cricket World Cup specific sections
such as Travel, History, Standings, Stats, etc.
LIVE
DIGITAL
CONTENT FEATURES
6. MASSIVE GLOBAL NAMES
contributors – a hall of fame of the world’s best talent
LIVE
DIGITAL
CONTENT
Mark Butcher (England)
71 Tests (1994 – 2004)
17,870 Test Runs
Captained England and Surrey
Rahul Dravid (India)
164 Tests (1996 – 2012)
4th highest run scorer in history
Wisden Cricketer of the Year - 2000
Ian Chappell (Australia)
Captain for 4 years – never lost a series
14 test Centuries
Wisden Cricketer of the Year - 1976
Mark Nicholas (England)
18,262 First Class Runs
2001 RTS Sports Presenter of Year
TV Host in UK and Australia
Martin Crowe (New Zealand)
Captain and Coach
77 Tests (1982 – 1995)
Wisden Cricketer of the Year - 1985
Ricky Ponting (Australia)
Australia’s most successful test captain
27,483 International Runs
3 time World Cup Winner (2 as captain)
7. Cricket World Cup Surround Coverage
LIVE
DIGITAL
CONTENT
Tournament Coverage
‘Match Point’: Pre, half-time and post match video
analysis of every match by ESPNcricinfo experts
Highlights: Key plays of every match
Live & Surround: Every Ball, Run, Wicket, and Story
Fantasy Cricket: Field your own team of players and
compete against your colleagues, family and friends
ESPNcricinfo Mobile App
ESPNcricinfo digital properties will have coverage of the Cricket World Cup beginning months prior to
the start of the tournament and through the Finals.
Pre-Tournament
‘Road to the Glory’: Multi-episode series about historical
matches, player interviews, teams matchup
Surround: Team Previews and debate heading in to the first
matches
8. NEW WORLD CUP SECTION
100 Day Countdown
100 days, 100 stats – a
new masthead every day
like Google doodle.
100 days, 100 features –
video interviews, forgotten
classics, team previews.
LIVE
DIGITAL
CONTENT
Starting November 4th, 2014. ESPNcricinfo will begin its 100
Day Countdown to the 2015 ICC Cricket World Cup. The
Countdown will include various editorial and video features
all geared to enhance the anticipation and excitement of
this great event.
Included in the 100 Day Countdown will be a collection of original
videos exploring past World cup heroes, memorable championship
moments and analysis of the 2015 contenders.
9. DIGITAL ORIGINALS
Special Video Content for the Cricket World Cup
LIVE
DIGITAL
CONTENT
20 Magic Moments
Ten 5-minute episodes of great Batsmen performances
Ten 5-minute episodes of great Bowler performances
Return Down Under With Martin Crowe
One hour-long documentary released in a 6 part mini-series
exploring the emotional journey of the 1992 Cricket World Cup
Contenders With Rahul Dravid & Ian Chappell
Ten 22-minute episodes analyzing each of the 14 teams vying
for the 2015 Cricket World Cup title
Final Men
Ten 5-minute vignettes of memories of the MVPs of each of the
10 previous World Cup finals
Dale Steyn, South Africa
10. MS Dhoni, India
DIGITAL ORIGINALS
Special Video Content for the Cricket World Cup
LIVE
DIGITAL
CONTENT
Destination 24 Hours
Part travelogue, part diary piece
What to do and who to meet in the host cities
Fast-paced 2.30-minute segment
Released surrounding key matches being played in that city
Fan in the Stand
Fans send their video and stills to the show/site during the World
Cup
ESPN creates mash-ups and montages.
11. MATCH POINT
Live Streaming Video Program
ESPNcricinfo’s live studio show, Match Point, will be
traveling to the ICC Cricket World Cup in 2015 to
bring viewers live insights into all World Cup matches.
ESPN will be broadcasting live from Sydney with an
enviable position overlooking the iconic Opera House.
We will also be connecting with various ESPN offices
around the world (London, Bangalore) to give a truly
global view of this great event.
This cricket panel analysis program is live streamed
exclusively online and on mobile. 2 separate feeds –
one with match highlights (USA and Caribbean) and
one rights free (ROW)
LIVE
DIGITAL
CONTENT
12. MATCH POINT
Live Streaming Video Program
Match Point will air 3 times per World Cup match on
the homepage and Live Scorecards (the most visited
site areas). It will feature an in-depth analysis pre-
match, mid-innings and a comprehensive review post
match.
A range of the best known ex-pros and analysts will be
providing their opinion and predictions on matches
throughout the summer.
Sponsorship Opportunities:
:15 second pre-roll and BB
On-Screen Graphics TBD
LIVE
DIGITAL
CONTENT
15. PLATINUM CO-PRESENTING
SPONSORSHIP
offers the opportunity for a
premier partner to become an integral part
of live coverage. Partner receives:
Match Point
• Pre-roll @ 50% SOV,
• Logo on Opening Montage & Closing Montage
• Graphic plate during the show
Impact properties (Homepage Takeover) – 4 Days (1 x Semi-Final,
1 x Knockouts, 2 x Group Stages)
300x250 on Homepage @ 10% SOV
300x250 on World Cup Series Page @ 10% SOV
300x250 on Live scorecard @ 10% SOV
Banners on Mobile and App Inventory @ 15% SOV
ROS inventory
30s TVC on ESPN 3 Player (US & Caribbean only)
30s TVC on ESPN 2 - On air (US & Caribbean only)
Chris Gayle, West Indies
16. PLATINUM CO-PRESENTING
SPONSORSHIP
Match Point GOLD (100%) SILVER (50%) BRONZE (25%)
Pre Roll R270k (600k) R135k (300k) R67.5k (150k)
Logo on Opening Montage & Closing Montage Value Add Value Add Value Add
Graphic plate during the show Value Add Value Add Value Add
Homepage Takeover R120k (4) R60k (2) R30k (1)
MPU (300x250) Homepage R120k (600k) R60k (300k) R30k (150k)
MPU (300x250) World Cup Series Page Value Add Value Add Value Add
MPU (300x250) Live Scorecard Value Add Value Add Value Add
Banners on Mobile & App Inventory R24k (300k) R12k (150k) R6k (75k)
ROS Inventory R50k (250k) R25k (125k) R12.5k (62.5k)
Total R400k R200k R100k
17. MATCH POINT @ 50% SOV
Match Point @ Home Page Logo Presence on Opening & Closing Montage
Game around the Game | Top talent | In-depth discussions | Analysis
18. MATCH POINT @ 50% SOV
Live Score Card Page
Game around the Game | Top talent | In-depth discussions | Analysis
19. PREMIUM POSITIONS
300X250 @ 15% SOV on
key site areas
New Home Page
Series Home Page
Live Score Card Page
300X100 Fixed
Homepage Position
New Home Page
Series Home Page
Live Score Card Page
20. MOBILE INVENTORY – 15% SOV
768X66 on iPad App320X50 - WAP 728X90 on Tablet
23. The World’s Biggest Cricket Site
Leading Up to and During the World’s
Biggest Cricket Event
Premium Content and Full Digital Surround
Working with You for Custom Integration
Opportunities
