Emmi Jouslehto, Arilyn. Helsingin Insinöörit HI ry:n teemaseminaari Virtuaalitodellisuus 8.11.2017, Leppävaaran Metropolia Espoo.

1. In (near) future all the best stories are AR stories.

3. THE FUTURE OF AR
by Emmi Jouslehto, Arilyn CEO

4. Arilyn was founded in 2013 by Emmi, Otto and Otso.
We are the leading Nordic vendor in Augmented Reality.
Hello there! We are Arilyn.

5. Some Arilyn customers

6. Augmented Reality
[/ɔːɡˌmentid riˈæleti/]
A live direct or indirect view of a physical, real-world environment whose
elements are "augmented" by computer-generated or extracted real-world
sensory input such as sound, video, graphics, haptics or GPS data.
Augmented reality enhances one’s current perception of reality, whereas in
contrast, virtual reality replaces the real world with a simulated one.
Wikipedia

7. Augmented Reality
[/ɔːɡˌmentid riˈæleti/]
Virtual layer on top of the real world that can not been seen with an naked eye
but only with a device like mobile phone, tablet or AR glasses.
New form of media that will profoundly change the human behavior in urban
landscape and the use of space.
Emmi from Arilyn

8. In summer 2016 over 70 million people were
daily chasing invisible creatures .

9. Image: www.indiatimes.com
“I view AR like I view the silicon here in my iPhone,
it’s not a product per se, it’s a core technology.”
Tim Cook
Apple CEO in 02/2017

10. Image: www.indiatimes.com
AR is predicted to be the next mass media by 2020
Image: www.digi-capital.com

11. Image: www.indiatimes.com
Image: www.zugara.com
Marketing?
Media?
Guidance?
Tourism?

12. All the big ones are doing it ...

13. Image: www.indiatimes.com
… and smaller ones
also getting nice
traction and
visibility...

15. There is a challenge in the
market
The Augmented Reality market is heating up fast
but the companies are facing the challenge of
1. how to tell their story in this new media
2. how to choose the best technology and
3. how much to invest in programming their own
AR solutions.
IMAGE: WORLD´S PREMIERE BEER CAN SINGING AND TELLING JOKES
MADE WITH ARILYN 2016

16. So, what's next?

17. AR Glasses?
AR Contact lenses?
True AR Narratives?
Most likely all this and much more.

18. There is hardly any field that AR won´t effect.

19. Hot topics right now

20. Fun and useful
Image: http://news.filehippo.com/ Image: www.equipmentworld.com
Google Translator App

21. AR has a lot to offer for engineering

22. The really big change happens when AR, AI, IoT,
Wearables etc. combine into one service
(...in good or bad…)

23. Just 3 slides about how to get started with Arilyn

24. Free app for
viewing and
interaction
For creating and
managing virtual
brand
environments
Arilyn platform
Available for a
license
NOW ALSO AVAILABLE INTEGRATED IN CUSTOMER APPS!

25. The only AR platform a storytelling professional ever needs
Support for all key AR technologies.
Apple´s ARKit
supported 2017
Google´s ARCore to follow
soon
Naturally can do also
Hololense projects
AND WE KEEP ADDING MORE...

26. Arilyn is the Photoshop of AR
THE BEST B2B TOOLS FOR AR CUSTOMER ENGAGEMENT
LOCATION
BASED AR
AUTOMATED
TIME RELATED
CONTENT
SUPPORT FOR
“TRANSPARENT” CONTENT:
GREEN SCREEN AND ALPHA
CHANNEL
INTERACTIVE BUTTONS
RECORD VIDEOS AND
PICS - SHARE ONLINE!
LIVE STREAM SUPPORT
AR
COLORING
BOOKS
LANGUAGE SUPPORT
AND MUCH MORE...
VIDEO, 3D, 360, AUDIO
OFFLINE SUPPORT

27. You'll only need one.
www.arilyn.fi