#HIGHLINEtalks is about supercharging your weekday afternoons with a themed talk, entrepreneurial minds, and lots of free coffee. Come to HIGHLINE for a dose of inspiration and return to your work refreshed and ready for some more hustle. Mark Evans of ME Consulting discussed what an early-stage startup needs in their sales and marketing content portfolio. Mark Evans helps startups tell better stories (aka marketing). He works with startups to articulate how they’re unique and the value customers get from their products. Mark is focused on three marketing "buckets": marketing strategies, core messaging, and content creation. Before starting ME Consulting, Mark worked with three startups (Blanketware, b5Media and PlanetEye). He also spent more than 10 years as a tech reporter with the National Post, Globe & Mail and Bloomberg. Mark writes a blog about startup marketing and a weekly newsletter featuring hand-picked startup content.