2. What is persuasive writing?
Writing which convinces the someone to consume or
purchase goods or services.
It tends to be a one-sided argument
3. What to include:
Repeat key ideas
Will help ideas stick in the consumers/listeners mind.
E.g. how many fruits your smoothie includes. How many of your 5-a-day
will the smoothie provide?
Make your narrative personal
Use feelings
Using ‘I’ or ‘We’ sounds convincing and makes the listener feel like you
are only speaking to them.
Emotions can be used effectively to persuade people. How will drinking
the smoothie make your consumer feel?
Use Rhetorical questions
Questioning the consumer prompts them to think about what you are
asking.
E.g. How easy is it for you to get your 5-a-day?
4. What to include:
Statistics
Exaggeration
Make the product sound appealing to the listener.
Write in the present tense
Give information and exaggerate it to sound superior to what may
actually be the case.
Use adjectives (describing words)
E.g. 87% of people do not get their 5-a-day.
Gives the sense of urgency to the listener.
Positivity
Present how good the product is. Don’t comment on the negatives.
