SlideShare a Scribd company logo
1 of 16
LESSON AIMS/ OUTCOMES
Aim:
•   To get people to understand what designing for the other 90% is
    about.
Outcomes:
•   To see the concept of how designs can be adapted for the other
    90%
•   Having basic knowledge of some the projects/products that
    have been developed
•   To understand that when designing, you design for a solution.
TO BEGIN WITH...
In pairs
- I would like people to discuss what ‘Designing   for the
other 90%’ means to them.
-   Then write down your agreed definition on a piece of
    paper.
-   Choose one person from the group to read out their
    definition, come and place it on the board.
MING DEMI SOLAR- BOTTLE BULB
SOME OF YOUR THOUGHTS…


                                                       Wow, creative,
                   This is a clear
                                                        inspirational
                    example of
                                                       and recycling!
                   unintentional
                                                       Saving money
                      design.
                                                            too!
                       OLLY
                                                           CHRIS


                                      So creative!!
All I can say is
                                     Have gained so
   this video
                                       much from
really touched
                                      something so
me Solar Demi
                                        little, will
      is an
                                      change their
  inspiration.
                                          lives .
     GAVIN
                                         SARAH
ACTIVITY
1. Within your groups your going to be given a
   short sentence that will start you off on a
   design.
2. With this I want people to collaboratively
   creating a product that follows the brief.
DESIGNING FOR THE OTHER 90%

  Designers that purposely design for these
  people…
HIPPO WATER ROLLER PROJECT
“HIPPO ROLLER”
PROJECT H DESIGN
VESTERGAARD FRANDSEN.
“LIFESTRAW”
KICK START INTERNATIONAL
“SUPER MONEYMAKER PUMP”
CHANGING YOUR DESIGNS…
             For the better?
WHAT YOU ALL THOUGHT THEY MEANT…

 Thinking back to the words from SDS.
What did you think they meant in terms of
                design?
 Now this is what they mean in terms of
      Designing for the other 90%.
Adapt                                     Include




View solutions that help residents of      View solutions to seek to include those
  informal settlements respond to           who have been marginalized by the
challenges facing their communities         established city, especially the poor,
                                                     women and youth.
               Access                                     Prosper




View solutions that improve access to       View solutions that help create work
water, sanitation, food security, health    opportunities in informal settlements.
            and education.
Which word do you now think
can be applied to the designs
   you have just created.
NOW GO AND DO IT!

More Related Content

Viewers also liked

Viewers also liked (7)

MEDIA NEWS FUNK OKTOBER 2014
MEDIA NEWS FUNK OKTOBER 2014MEDIA NEWS FUNK OKTOBER 2014
MEDIA NEWS FUNK OKTOBER 2014
 
Lupa internauta brasileiro
Lupa internauta brasileiroLupa internauta brasileiro
Lupa internauta brasileiro
 
Bibliografias
BibliografiasBibliografias
Bibliografias
 
Fifa%20 world%20cup%20rights%20deals
Fifa%20 world%20cup%20rights%20dealsFifa%20 world%20cup%20rights%20deals
Fifa%20 world%20cup%20rights%20deals
 
հովհաննիսյան նանոր
հովհաննիսյան նանորհովհաննիսյան նանոր
հովհաննիսյան նանոր
 
Healthy Holidays
Healthy HolidaysHealthy Holidays
Healthy Holidays
 
Vanesa Ganto Ramos
Vanesa Ganto Ramos Vanesa Ganto Ramos
Vanesa Ganto Ramos
 

Similar to Designing for the other 90%

Designing for the other 90%
Designing for the other 90%Designing for the other 90%
Designing for the other 90%HollyForbes
 
Design in Sight workshop presentation
Design in Sight workshop presentationDesign in Sight workshop presentation
Design in Sight workshop presentationStuart Chapman
 
MyBnk Innovation Masterclass Manual
MyBnk Innovation Masterclass ManualMyBnk Innovation Masterclass Manual
MyBnk Innovation Masterclass ManualMike Mompi
 
The Rise of the DEO (Maria Giudice)
The Rise of the DEO (Maria Giudice)The Rise of the DEO (Maria Giudice)
The Rise of the DEO (Maria Giudice)Autodesk
 
Designing a human centred mindset to lead at the edge
Designing a human centred mindset to lead at the edgeDesigning a human centred mindset to lead at the edge
Designing a human centred mindset to lead at the edgeZaana Jaclyn
 
Developers, you're designing experiences (and you didn't even know it)
Developers, you're designing experiences (and you didn't even know it)Developers, you're designing experiences (and you didn't even know it)
Developers, you're designing experiences (and you didn't even know it)P.J. Onori
 
IDEO - Field Guide To Human Centered Design
IDEO - Field Guide To Human Centered DesignIDEO - Field Guide To Human Centered Design
IDEO - Field Guide To Human Centered Designprojectoxygen
 
Field Guide to Human-Centered Design
Field Guide to Human-Centered DesignField Guide to Human-Centered Design
Field Guide to Human-Centered DesignJonathan Dunnemann
 
"Field Guide to Human-Centered Design: A Practical Handbook for Innovative So...
"Field Guide to Human-Centered Design: A Practical Handbook for Innovative So..."Field Guide to Human-Centered Design: A Practical Handbook for Innovative So...
"Field Guide to Human-Centered Design: A Practical Handbook for Innovative So...Freelance, self-employed
 
That's my own Planner Manifesto
 That's my own Planner Manifesto That's my own Planner Manifesto
That's my own Planner ManifestoJesus Melero
 
Ashoka youth venture summit creative destruction of functional fixedness
Ashoka youth venture summit   creative destruction of functional fixednessAshoka youth venture summit   creative destruction of functional fixedness
Ashoka youth venture summit creative destruction of functional fixednessJihong Yeom
 
Hcd class-1 readings-zh-tw 中文重點摘要 以人為本的設計
Hcd   class-1 readings-zh-tw 中文重點摘要 以人為本的設計Hcd   class-1 readings-zh-tw 中文重點摘要 以人為本的設計
Hcd class-1 readings-zh-tw 中文重點摘要 以人為本的設計Liang-chih Shangkuan
 

Similar to Designing for the other 90% (20)

Designing for the other 90%
Designing for the other 90%Designing for the other 90%
Designing for the other 90%
 
Design in Sight workshop presentation
Design in Sight workshop presentationDesign in Sight workshop presentation
Design in Sight workshop presentation
 
MyBnk Innovation Masterclass Manual
MyBnk Innovation Masterclass ManualMyBnk Innovation Masterclass Manual
MyBnk Innovation Masterclass Manual
 
The Rise of the DEO (Maria Giudice)
The Rise of the DEO (Maria Giudice)The Rise of the DEO (Maria Giudice)
The Rise of the DEO (Maria Giudice)
 
Designprinciples
DesignprinciplesDesignprinciples
Designprinciples
 
Business as Art by Stanford Business Professor Michael Ray
Business as Art by Stanford Business Professor Michael RayBusiness as Art by Stanford Business Professor Michael Ray
Business as Art by Stanford Business Professor Michael Ray
 
Creative thinking
Creative thinkingCreative thinking
Creative thinking
 
Designing a human centred mindset to lead at the edge
Designing a human centred mindset to lead at the edgeDesigning a human centred mindset to lead at the edge
Designing a human centred mindset to lead at the edge
 
Design Matters
Design MattersDesign Matters
Design Matters
 
Creative Gorilla #1 ~ Gorillas Can Create Too
Creative Gorilla #1 ~ Gorillas Can Create TooCreative Gorilla #1 ~ Gorillas Can Create Too
Creative Gorilla #1 ~ Gorillas Can Create Too
 
Developers, you're designing experiences (and you didn't even know it)
Developers, you're designing experiences (and you didn't even know it)Developers, you're designing experiences (and you didn't even know it)
Developers, you're designing experiences (and you didn't even know it)
 
IDEO - Field Guide To Human Centered Design
IDEO - Field Guide To Human Centered DesignIDEO - Field Guide To Human Centered Design
IDEO - Field Guide To Human Centered Design
 
Field Guide to Human-Centered Design
Field Guide to Human-Centered DesignField Guide to Human-Centered Design
Field Guide to Human-Centered Design
 
Innovation
InnovationInnovation
Innovation
 
"Field Guide to Human-Centered Design: A Practical Handbook for Innovative So...
"Field Guide to Human-Centered Design: A Practical Handbook for Innovative So..."Field Guide to Human-Centered Design: A Practical Handbook for Innovative So...
"Field Guide to Human-Centered Design: A Practical Handbook for Innovative So...
 
That's my own Planner Manifesto
 That's my own Planner Manifesto That's my own Planner Manifesto
That's my own Planner Manifesto
 
Ashoka youth venture summit creative destruction of functional fixedness
Ashoka youth venture summit   creative destruction of functional fixednessAshoka youth venture summit   creative destruction of functional fixedness
Ashoka youth venture summit creative destruction of functional fixedness
 
Hcd class-1 readings-zh-tw 中文重點摘要 以人為本的設計
Hcd   class-1 readings-zh-tw 中文重點摘要 以人為本的設計Hcd   class-1 readings-zh-tw 中文重點摘要 以人為本的設計
Hcd class-1 readings-zh-tw 中文重點摘要 以人為本的設計
 
Ideas born social
Ideas born socialIdeas born social
Ideas born social
 
Ideo Rf Guide
Ideo Rf GuideIdeo Rf Guide
Ideo Rf Guide
 

Recently uploaded

SECOND SEMESTER TOPIC COVERAGE SY 2023-2024 Trends, Networks, and Critical Th...
SECOND SEMESTER TOPIC COVERAGE SY 2023-2024 Trends, Networks, and Critical Th...SECOND SEMESTER TOPIC COVERAGE SY 2023-2024 Trends, Networks, and Critical Th...
SECOND SEMESTER TOPIC COVERAGE SY 2023-2024 Trends, Networks, and Critical Th...KokoStevan
 
fourth grading exam for kindergarten in writing
fourth grading exam for kindergarten in writingfourth grading exam for kindergarten in writing
fourth grading exam for kindergarten in writingTeacherCyreneCayanan
 
APM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAPM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAssociation for Project Management
 
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityParis 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityGeoBlogs
 
Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxUnit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxVishalSingh1417
 
psychiatric nursing HISTORY COLLECTION .docx
psychiatric  nursing HISTORY  COLLECTION  .docxpsychiatric  nursing HISTORY  COLLECTION  .docx
psychiatric nursing HISTORY COLLECTION .docxPoojaSen20
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactPECB
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17  How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17  How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin ClassesCeline George
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introductionMaksud Ahmed
 
Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Celine George
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.christianmathematics
 
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17Celine George
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdfQucHHunhnh
 
PROCESS RECORDING FORMAT.docx
PROCESS      RECORDING        FORMAT.docxPROCESS      RECORDING        FORMAT.docx
PROCESS RECORDING FORMAT.docxPoojaSen20
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxVishalSingh1417
 
Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxnegromaestrong
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.pptRamjanShidvankar
 
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...Shubhangi Sonawane
 

Recently uploaded (20)

SECOND SEMESTER TOPIC COVERAGE SY 2023-2024 Trends, Networks, and Critical Th...
SECOND SEMESTER TOPIC COVERAGE SY 2023-2024 Trends, Networks, and Critical Th...SECOND SEMESTER TOPIC COVERAGE SY 2023-2024 Trends, Networks, and Critical Th...
SECOND SEMESTER TOPIC COVERAGE SY 2023-2024 Trends, Networks, and Critical Th...
 
fourth grading exam for kindergarten in writing
fourth grading exam for kindergarten in writingfourth grading exam for kindergarten in writing
fourth grading exam for kindergarten in writing
 
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
 
APM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAPM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across Sectors
 
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityParis 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activity
 
Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxUnit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptx
 
psychiatric nursing HISTORY COLLECTION .docx
psychiatric  nursing HISTORY  COLLECTION  .docxpsychiatric  nursing HISTORY  COLLECTION  .docx
psychiatric nursing HISTORY COLLECTION .docx
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global Impact
 
Advance Mobile Application Development class 07
Advance Mobile Application Development class 07Advance Mobile Application Development class 07
Advance Mobile Application Development class 07
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17  How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17  How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introduction
 
Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.
 
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 
PROCESS RECORDING FORMAT.docx
PROCESS      RECORDING        FORMAT.docxPROCESS      RECORDING        FORMAT.docx
PROCESS RECORDING FORMAT.docx
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptx
 
Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptx
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
 

Designing for the other 90%

  • 1.
  • 2. LESSON AIMS/ OUTCOMES Aim: • To get people to understand what designing for the other 90% is about. Outcomes: • To see the concept of how designs can be adapted for the other 90% • Having basic knowledge of some the projects/products that have been developed • To understand that when designing, you design for a solution.
  • 3. TO BEGIN WITH... In pairs - I would like people to discuss what ‘Designing for the other 90%’ means to them. - Then write down your agreed definition on a piece of paper. - Choose one person from the group to read out their definition, come and place it on the board.
  • 4. MING DEMI SOLAR- BOTTLE BULB
  • 5. SOME OF YOUR THOUGHTS… Wow, creative, This is a clear inspirational example of and recycling! unintentional Saving money design. too! OLLY CHRIS So creative!! All I can say is Have gained so this video much from really touched something so me Solar Demi little, will is an change their inspiration. lives . GAVIN SARAH
  • 6. ACTIVITY 1. Within your groups your going to be given a short sentence that will start you off on a design. 2. With this I want people to collaboratively creating a product that follows the brief.
  • 7. DESIGNING FOR THE OTHER 90% Designers that purposely design for these people…
  • 8. HIPPO WATER ROLLER PROJECT “HIPPO ROLLER”
  • 11. KICK START INTERNATIONAL “SUPER MONEYMAKER PUMP”
  • 12. CHANGING YOUR DESIGNS… For the better?
  • 13. WHAT YOU ALL THOUGHT THEY MEANT… Thinking back to the words from SDS. What did you think they meant in terms of design? Now this is what they mean in terms of Designing for the other 90%.
  • 14. Adapt Include View solutions that help residents of View solutions to seek to include those informal settlements respond to who have been marginalized by the challenges facing their communities established city, especially the poor, women and youth. Access Prosper View solutions that improve access to View solutions that help create work water, sanitation, food security, health opportunities in informal settlements. and education.
  • 15. Which word do you now think can be applied to the designs you have just created.
  • 16. NOW GO AND DO IT!

Editor's Notes

  1. From the SDS that you should have all had a chance to look at over this week, I asked you to comment on 4 different words, on how they in you mind have effect on designing as a whole. This hopefully got you thinking… and the video also offered inspiration to you all on how simple designs can be in order to be life changing.
  2. This is what you all came up with and felt the words meant within designing as a whole. And I then ask you this, What is designing’s purpose?
  3. Hippo Rollers are made and shipped from South Africa, with them first being introduced to people of the rural Pieterburg in 1991. The Roller has then gone one to be re-designed to hold more capacity, from the 90 letires to 100. With the barrel being disassembled for easier shipping.
  4. Project H. Short video on a organisation that is designing for the other 90% and getting people to change… sorry its quite fast, so need to listen carefully.
  5. The life straw allows people to have a personal way to get access to water directly. By using the straw as you would normally the water is filtered several times making it safe for the consumer to drink.
  6. Money Maker pump allows people to water there crops, that are some distance from the nearest water source