The DEMETER Open Call #2, DEPLOY, seeks to fund the deployment of new, high value pilots in the agrifood sector. This document represents the presentations given at the Open Call webinar explaining DEMETER, the Open Call and the DEMETER technical offering.

1. This is your
presentation title
#DEPLOY

2. Place
Pilot
icon Open Call #DEPLOY Webinar
What is DEMETER? Kevin Doolin(Walton Institute)
DEMETER Open Call #2 Miguel Gonçalves (F6S)
DEMETER Technical Offering Yannis Oikonomidis (INTRASOFT)
Questions & Answers Session ALL

3. For more information visit:
https://h2020-demeter.eu/open-call-deploy/
opencalls@h2020-demeter.eu
/H2020DEMETER
https://h2020-demeter.eu/newsletter/

4. Place
Pilot
icon

5. DEMETER Intro and Objectives
Kevin Doolin
Walton Institute, Waterford Institute of Technology

6. EU Perspective

7. EU Perspective
Doris Marquardt

8. In a nutshell

9. Challenges Addressed
- The first challenge is therefore to put farmers in control of the knowledge they can
obtain from the data relevant to their specific requirements and activities, i.e. moving
from the present situation in which farmers can be overwhelmed by the shear amount
of data to one in which they benefit from the insights that data.
- The second challenge is related to the deployment model, in a context where the
lifespan of agricultural technology extends in some cases over 20+ years – which
requires solutions and innovations to be deployed over existing machines. Protecting
the existing investments made by farmers while making them part of a digitally
enriched environment is a major driver for DEMETER.

10. Challenges Addressed
- The third challenge is linked to the optimal analysis of data – taking into account
that for useful trends and patterns to emerge, there is a need to work on large sets of
data obtained across multiple farms. A key transformation resides in the ability to
collect more data and measurement about the production: soil quality, irrigation levels,
weather, presence of insects and pests, etc .In this context, reaping the full value of
data requires the creation of trusted cooperation spaces in which data can be
collected and shared, taking into account conflicting interests, competition etc. But this
is also an opportunity of putting the farmers fully in control of their rights on the
data they generate.
- The fourth challenge is to overcome market barriers, in a context where large
players have aimed, early on, to establish themselves in dominant positions through
supplier-operated technological and data platforms. Effectively increasing the lock-in
of farmers to a single or a selected group of suppliers and limiting their access to
innovation, creating and innovative ecosystem for SMEs and entrepreneur.

11. Challenges Addressed
- The fifth challenge is the interoperability and adoption of technological standards to
ensure compatibility to have data exchange and communication standards that link
the different systems together in a unified system covering all aspects of the
agricultural exploitation.

12. Objectives
1. Analyse, adopt, enhance existing (and if necessary,
introduce new) Information Models in the agri-food
sector easing data sharing and interoperability across
multiple Internet of Things (IOT) and Farming
Management Information Systems (FMIS) and
associated technologies. Use the information models
to create a basis for trusted sharing / exposure of data
between farmers.

13. Objectives
2. Build knowledge exchange mechanisms, delivering
an Interoperability Space for the agri-food domain,
presenting technologies and data from different
vendors, ensuring their interoperability, and using
(and enhancing) a core set of open standards
(adopted across all agri-food deployments thereby)
coupled with carefully-planned security and privacy
protection mechanisms (also addressing business
confidentiality).

14. Objectives
3. Empower the farmer, as a prosumer, to gain control
in the data-food-chain by identifying and
demonstrating a series of new IoT-based, data-driven,
business models for profit, collaboration and co-
production for farmers and across the value chain,
leading to disruptive new value creation models.

15. Objectives
4.Establish a benchmarking mechanism for agriculture
solutions and business, targeting end-goals in terms of
productivity and sustainability performance of farms,
services, technologies, and practices based on a set of
key performance indicators that are relevant to the
farming community.

16. Objectives
5. Reverse the relationship with suppliers, through an
innovative model in which suppliers are responsible
for ensuring that a final solution is optimal to the
farmer’s existing context and expressed needs.
6. Demonstrate the impact of digital innovations
across a variety of sectors and at European level.

17. Pilot(s) Overview

18. Architecture from a height

19. Architecture from a height

20. Architecture from a height

21. Thank you for
your time.
Any questions?
0 0 3 5 3 5 1 3 0 2 9 3 5
K e v i n . D o o l i n @ W a l t o n I n s t i t u t e . i e
0 0 3 5 3 8 6 1 5 2 7 6 9 1
Kevin Doolin
EX ECU T IV E D IR ECT O R , W A L T O N IN ST IUTE

22. OPEN CALL #2 -
DEPLOY
Miguel Gonçalves

23. Place
Pilot
icon Open Call Goal
Increase the outreach of the DEMETER value proposition, by funding (with
grants up to €150k) small consortia of 2-3 partners for the deployment of
new high-value pilots in the agri-food sector, employing DEMETER
methodologies and technologies, addressing clear farmers’ needs, with
particular focus on EU geographic regions not represented within DEMETER
pilots, expanding the technological and/or business coverage of the
DEMETER project, towards digitalising and boosting the European agro-
business.

24. Place
Pilot
icon Who can apply?
Consortia of 2-3 partners representing at least a tech provider/ integrator and an end-
user, led by a for-profit SME
Type of beneficiary:
• micro, small and medium-sized enterprises (SMEs),✓
• secondary and higher education establishments, research institutes and other not-for
profit research entities✓
From:
• Member States of the European Union, including their outermost regions; ✓
• Overseas Countries and Territories linked to the EU Member States; ✓
• H2020 associated countries; ✓
• United Kingdom. ✓
Applicants cannot be DEMETER Consortium partners or affiliated entities x

25. Place
Pilot
icon
Particular focus on EU geographic regions not
currently represented within DEMETER pilots
Austria
Bulgaria
Croatia
Cyprus
Lithuania
Luxembourg
Malta
Netherlands
Denmark
Estonia
France
Hungary
Slovakia
Sweden

26. Place
Pilot
icon Objectives and challenges to address
The new pilots to be funded under the DEMETER Open Call #2 – DEPLOY must
address specific farmers’ needs and fit into one or more DEMETER challenges and
objectives listed below:
Challenges:
Control of Knowledge
Deployment Models
Optimal Data Analysis
Overcoming Market Barriers
Interoperability
Objectives:
Information Modelling
Knowledge Exchange Mechanisms
Data Ownership
Benchmarking
User-Orientated Solutions
Real World Impact

27. Place
Pilot
icon Multi Actor Approach (MAA)
What is the Multi Actor Approach?
The “multi-actor approach” aims to make innovation fully demand-driven, involving various
actors during the whole cycle.
This approach changes the narrative from “designing for” to “designing with”, specifically within
the design and development process to ensure that all stakeholder needs are met, and the final
solution is useful and usable.
How new pilots should implement the MAA?
New pilots must include farmers at the earliest stage of design and development, among other
relevant stakeholders. This can involve user focus groups, workshops or interviews to identify
and gather farmers’ needs that will feed the development of technical requirements.
To ensure MAA is user-centric, stakeholders should regularly be contacted for input in a balanced
way, through surveys or testing prototypes / new builds of the final software.

28. Place
Pilot
icon Activities
Design phase: 2 months
Engage farmers to gather their
needs that will feed the
development of technical
requirements
Fine-tune pilot planning and
technology usage with
DEMETER experts
Prepare follow-up/ monitoring
documents to evaluate the
pilot progress.
Install & Operate phase: 8 months
Apply selected methodologies
and deploy technologies in the
field
Configure units and software
Initiate operations
Collect relevant data
Continuous feedback loop with
users
Assess phase: 2 months
Pilot demonstration
Aggregate results on
technologies
Assess impact
Communicate achievements
Exploitation plan

29. Place
Pilot
icon Funding
Up to €150.000 per consortium (Funding rate: 100%; equity free; lump sum)
Maximum financial support per consortium partner of €100.000
Payments are associated with each phase results (deliverables/milestones/KPIs),
not on timesheets, invoices, etc.
Phase Duration Funding Example (€150k)
DESIGN 2 months 20% €30.000
INSTALL & OPERATE 8 months 60% €90.000
ASSESS 2 months 20% €30.000

30. Place
Pilot
icon How to Apply?
Go to: https://h2020-demeter.eu/open-call-deploy
Read the Guidelines for Applicants (Annex 2)
Read the Technical information (Annex 3)

31. Place
Pilot
icon How to Apply?
Go to: https://h2020-demeter.eu/open-call-deploy
Read the Guidelines for Applicants (Annex 2)
Read the Technical information (Annex 3)
Write your proposal using the official Proposal template (Annex 4.1)

32. Place
Pilot
icon How to Apply?
Go to: https://h2020-demeter.eu/open-call-deploy
Read the Guidelines for Applicants (Annex 2)
Read the Technical information (Annex 3)
Write your proposal using the official Proposal template (Annex 4.1)
Fill in and sign the required attachments
• Consortium declaration of honour (Annex 5)
• SME declaration (Annex 6) (for each SME)

33. Place
Pilot
icon How to Apply?
Go to: https://h2020-demeter.eu/open-call-deploy
Read the Guidelines for Applicants (Annex 2)
Read the Technical information (Annex 3)
Write your proposal using the official Proposal template (Annex 4.1)
Fill in and sign the required attachments
• Consortium declaration of honour (Annex 5)
• SME declaration (Annex 6) (for each SME)
Submit your application on F6S before 16 February 2022, at 17:00
CET:
https://www.f6s.com/demeter-open-call-2-deploy/apply

34. Place
Pilot
icon Open Call Diagram

35. Place
Pilot
icon Evaluation Criteria
• Excellence & innovation (40% weighting)
• Impact (25% weighting)
• Implementation (20% weighting)
• Value for money (15% weighting)

36. Place
Pilot
icon Evaluation Criteria
Excellence & innovation (40% weighting)
• Appropriateness of the pilot project scope and alignment with
DEMETER challenges and objectives.
• Focus on EU countries not represented within existing DEMETER
pilots.
• Innovation degree and level of integration with DEMETER.
• Appropriateness of Multi Actor Approach.
• Quality, credibility, and clarity of pilot project description

37. Place
Pilot
icon Evaluation Criteria
Impact (25% weighting)
• Potential for the outcomes to be adopted, or to be used or to be
streamlined by farmers and farm managers into existing practices.
• Strengthening the competitiveness and growth of companies by
developing innovations meeting the needs of European and global
markets, and, by delivering such innovations to the markets.
• Effectiveness of the proposed measures to exploit and disseminate
the project results.

38. Place
Pilot
icon Evaluation Criteria
Implementation (20% weighting)
• Appropriateness of the skills and experience of the project delivery
team.
• Coherence and effectiveness of the work plan, including
appropriateness of the allocation of tasks and resources, justification
of resources

39. Place
Pilot
icon Evaluation Criteria
Value for money (15% weighting)
• Appropriateness of expected costs and resources assigned to the
project.

40. Place
Pilot
icon Timeline
*tentative dates
* * * * *

41. Place
Pilot
icon Why should you apply?
Grants up to €150k (equity-free funding)
Access to top methodologies and technologies
Work with DEMETER agri-tech experts
Join a vibrant ecosystem
Shape the future of agriculture

42. Place
Pilot
icon 5 Tips for a successful application
Read the Guidelines for Applicants and Technical Information: https://h2020-
demeter.eu/open-call-deploy/#downloads
Check the FAQs: https://h2020-demeter.eu/open-call-deploy/#faq
Check the online Q&A: https://www.f6s.com/demeter-open-call-2-deploy/discuss
Use the official proposal template: https://h2020-demeter.eu/wp-
content/uploads/2020/02/Annex-4.1-Proposal-template.doc
Apply on F6S before 16 February 2022, at 17:00 CET (Brussels time):
https://www.f6s.com/demeter-open-call-2-deploy/apply

43. For more information visit:
www.h2020-demeter.eu/open-call-deploy/
or Email us at :
opencalls@h2020-demeter.eu

44. Reference Architecture &
Reference Implementation
Overview
Yannis Oikonomidis - INTRASOFT INTL

45. Place
Pilot
icon The main DEMETER elements

46. Place
Pilot
icon
DEMETER
Reference
Architecture
(I)

47. Place
Pilot
icon
DEMETER
Reference
Architecture
(II)

48. Place
Pilot
icon
DEMETER
Reference
Architecture
(III)

49. Place
Pilot
icon
DEMETER
Reference
Architecture
(IV)

50. Place
Pilot
icon
Positioning of the main elements in DEMETER
Reference Architecture
- Reference Implementation
- Access Control Server (ACS)
& Access Control Enabler
- DEMETER Enabler HUB (DEH)
& DEH Client Enabler
- Brokerage Service Environment (BSE)
& Functional Interoperability Enabler
- Stakeholder Open Collaboration Space
(SOCS)
- Infrastructure and tools (DEMETER
consortium only)

51. Place
Pilot
icon Deploying applications in DEMETER
DEMETER central cloud
DEH
DEE
Central
BSE
DEE DEE
Application 1
Other clouds Edge or local
BSE
DEE
DEE DEE DEE
DEE DEE
Application 2
BSE
BSEs and DEEs can be deployed
from cloud to edge or to local
infrastructure
BSEs coordinate the discovery
and execution of running DEEs
DEEs offer services whose
access is
• public, or
• local to the BSE, or
• customizable
Applications can use services
from other BSEs
Running services can be
discovered from remote BSEs
• (with the assistance of the
DEH and the central BSE)

52. Place
Pilot
icon
DEMETER Enhanced Entity – Core Enablers
in DEMETER RA
AIM: the DEMETER
Agriculture
Information Model, a
common semantic
data model

53. Place
Pilot
icon DEMETER Agriculture Information Model (AIM)
AIM consists of 5 main parts:
* Core meta-model
* Cross-Domain ontology
* Domain-Specific ontologies
* Pilot-Specific ontologies
* Metadata Schema

54. Place
Pilot
icon
DEMETER Access Control Server (ACS) and Access Control
Enabler (ACE) features
Available at: https://acs.bse.h2020-demeter-cloud.eu:5443/
• Authentication, Authorization, Traceability functionality
• DEMETER Applications/Services and Users registration process for BSE, DEH, SOCS
• Fine-grained access control mechanism
• The Traceability Agent will keep record of the users’ activities to access DEMETER
resources by logging the issue and use of authentication and authorization tokens.
• REST API for logging and retrieving the details of the use of the authentication and
authorization tokens.
• ACE is implemented as libraries
• Provide authentication by username and password
• Provide refresh authentication functionality
• Provide revoke authentication token functionality
• Provide an easy way to interact with the REST API that is exposed by the
authorization service

55. Place
Pilot
icon DEMETER Enabler Hub (DEH) features
Available at: https://deh.h2020-demeter-cloud.eu/
Provides a DEH Dashboard where user can register, manage, and consume
DEH Resources. It also provides Resource Registry Management, a module in
charge of storing data about DEH Resources. More specifically:
• Centralises the full description of all the components, devices,
services, data sources, platforms, etc. that are accessible for
exploitation and ultimately for deployment.
• Provides the harmonised description that enables
each component to be used in the co-creation mechanism.
• Provides the uptake of each component in different deployments
through the full set of DEMETER enabled interoperability
mechanisms.
• Includes the mechanisms that ensure interoperability with
standardized solutions and with dominant solutions introduced
by other initiatives (IOF2020, ADAPT, DATABIO, or
SmartAgriHubs, GAIA-X, etc.)

56. Place
Pilot
icon DEH Client Enabler features
* DEH Client being a core component of DEH,
the main functionality is to generate
resource consumption metrics of enablers
deployed on a given docker host (where DEH
enablers will be deployed) and report back to
DEH.
* Establishes an interface with DEH and BSE.
To register or get Container registration info,
which will also be included as part metrics.
* Generates resource consumption metrics
will be reported back to DEH periodically:
Volume = Memory Usage & CPU Usage, Time
Usage = Duration of running containers
Interaction with other DEH components

57. Place
Pilot
icon
Brokerage Service Environment (BSE) and Functional
Interoperability Enabler (FIE) features
Available at: https://bse.h2020-demeter-cloud.eu/api/swagger/
Provides a way through which DEMETER-enhanced Entities (DEEs)
can discover one another and provide/consume their services
among each other. More specifically:
• Facilitates the registration, discovery and ultimately provisioning
(communication process) for the DEMETER-enabled resources
• Implemented as a self-contained application that would enable an
external party to deploy it as a complete brokerage service solution
• Accompanied by a publish-subscribe communication mechanism that
addresses the required communication data throughput (realized via
StreamHandler)
• Functional Interoperability Enabler (FIE) is a core enabler of DEMETER
architecture, bundled with the BSE module => compatibility check is
triggered when a service gets registered to BSE

58. Place
Pilot
icon SOCS features
Discover who is part of the network
• Organisations Catalogue
Stakeholders Catalogue
Create, share and manage your
innovative ideas in a collaborative way
• DEMETER Co-creation application
Innovation Space
Find out the most relevant resources
shared by DEMETER partners
• Papers and publications
• Wikis
Knowledge Management
Share experiences and interact with the
rest of the community, join forces,
exploit synergies, build partnership.
• Blog
• Discussion
• Events
Collaboration tools
Integrate research and innovation
processes in real life and controlled
environments!
• Agri trials
Experimental facilities
Universal Search

59. Place
Pilot
icon
DEMETER Enhanced Entity – Advanced Enablers
in DEMETER RA

60. Place
Pilot
icon
RA Mappings for the DEMETER Pilots
(Pilot 1.3 example)

61. Place
Pilot
icon DEMETER Enhanced Entity – Advanced Enablers
1. Adaptive Visualization Dashboards
2. Benchmarking and KPIs
3. Data Management
4. Data preparation & Integration
5. Pattern Extraction for Optimal Fertilizer Usage
6. Data Analytics for Irrigation
7. Pattern Extraction with Computer Vision
8. Data Analytics for "meteo/weather Forecast“
9. Data Analytics for "Crop Irrigation based on ETo-Kc“
10. Data Analysis for Optimal Pesticide Usage
11. Fusion of Weather information
12. Machine Learning Tools
13. PredictorTraining
14. Traceability
15. Confidentiality
16. 4.A.1 – Plant Yield Estimation
17. 4.A.2 Plant Phenology Estimation
18. 4.A.3 Plant Stress Detection
19. 4.A.4 Crop Type Detection
20. 4.A.5 Estimate Beehive
21. 4.B.1 DSS for Irrigation Management
22. 4.B.2 Reference Evapotranspiration Prediction
23. 4.B.3 Soil Moisture Estimation
24. 4.B.4 Crop Water Status Anomalies Detection
25. 4.C.1 Nitrogen Balance Model
26. 4.C.2 Nutrient Monitor
27. 4.D.1 Emission
28. 4.D.2 Field Operation
29. 4.D.3 Variable Rate
30. 4.E.1 Pest Estimation with Sterile Fruit Flies
31. 4.E.2 Estimate Temperature-related Pest Events
32. 4.F.1 Estimate Milk Production
33. 4.F.2 Poultry Feeding
34. 4.G.1 Estimate Animal Welfare Condition
35. 4.G.2 Poultry Well-Being
36. 4.H.1 Milk Quality Prediction
37. 4.H.2 Transport Condition
38. 4.H.3 Field Book and FaST
39. 4.I.0 Indicator Engine for Benchmarking Purpose
40. 4.I.1 Generic Farm
Comparison
41. 4.I.2 Neighbour
Benchmarking
42. 4.I.3 Technology
Benchmarking

62. Place
Pilot
icon DEMETER OC2 GitLab group
Open call #2 GitLab group:
• Documentation and other material (for DEMETER modules and enablers)
• Issue tracker (managed/tracked by coaches)
• Open call participants cannot get access to DEMETER internal
groups/repositories
• Access provided upon request via email
(please, contact Yannis.Oikonomidis@intrasoft-intl.com and Dimitrios.Skias@intrasoft-intl.com)
• Only accepted OC projects can request access to DEMETER GitLab

63. For more information visit:
www.h2020-demeter.eu
or Email us at :
info@h2020-demeter.eu