How can we enhance the in-store shopping experience? We're not talking about e-commerce, we are not seeking disintermediation in the retail channel; the opposite, indeed: digital media can enable retailers to provide their clients with a value added customer relationship without loosing affluence to its store, or even increasing it. Here's a shortlist (without claiming to be thorough) of things that we like: pre-purchase product customization, new media apps to showcase (or sell) products, magic mirrors, plain vanilla loyalty programs or advanced payment solutions. Basically anything that can make the in-store experience more than just "buying", driving off-line traffic to retailers.

1. scenario 1:
Brick&Mortar on steroids
H-FARM Seed Program | March 2012

2. LET’S TALK
ABOUT RETAIL
CAN WE DO
BETTER THAN THIS?

3. HELL YES

4. FIRST OF ALL
A CUSTOM PRODUCT
http://nikeid.nike.com

5. FORGET
THE
SHELVES

6. FIND BETTER WAYS
TO SHOWCASE PRODUCTS
www.h-umus.it

7. HOW DOES IT FIT?
I CAN DO THIS AT HOME...
http://www.ray-ban.com/international/science/virtual-mirror/intro

8. ...OR IN STORE
ANY RELATED APPAREL?

9. IT’S MORE THAN
JUST
BUYING STUFF

10. CHECK OUT
AND I’M DONE
https://squareup.com/

11. OR
EVEN BETTER!
https://squareup.com/cardcase

12. LOOKING
FORWARD
TO
YOUR THOUGHTS!
http://www.h-farmventures.com/seed-area