1.
PropTech
Disruptive Technologies and their Impact
on the Real Estate Industry
www.carangid.net
Gyula Bajkai

2.
Laura Szabo
Digital real estate product expert
with various roles and projects
across Europe and Asia.
laura.szabo@carangid.net
Gyula Bajkai
Customer Experience specialist
with a background in digital
product development for startups
and Fortune 500.
gyula.bajkai@carangid.net
We help RE players in digital
transformation, with partners
in Europe and Asia.
● Strategy
● Digital product design
● Product development
www.carangid.net

3.
What is PropTech?

4.
“PropTech refers to businesses using technology
to disrupt and improve the way we buy, rent, sell,
design, construct and manage residential and
commercial property.”
— Forbes

5.
What falls under PropTech?
Buying and selling
- Listing portals (res/comm, sale/rent)
- iBuyers
- Tech-enabled brokerage
- Broker-free listing
- Real Estate agent tools
- Agent matching
Shared economy / Space as a
service
- Co-working
- Co-living
- Brandboxing
Home / facility management
- Facility management
- Smart home / IoT
- Home services
- Smart city / sustainability
Data, Valuation, Analytics
- Property information
- Valuation
- Big Data / analytics
Visualization
- Virtual tour / floorplanning
- 3D/VR/AR
- Drone photo & videography
Real Estate financing
- Mortgage tech
- Investment / Crowdfunding
- Lending (P2P or other)
- Insurance
Property management
Construction technology

6.
Early PropTech
(1980-2000)
PropTech 1.0
(2001-2007)
PropTech 2.0
(2008-present)
PropTech 3.0
(future)
?
Tech in RE is not entirely new
Source: Forbes

7.
Expectations
Time
Peak of Inflated
Expectations
Trough of
Disillusionment
Slope of
Enlightenment
Plateau of
Productivity
Innovation
Trigger

8.
Smart Workspaces
Connected home
AI based valuation
iBuyers
Tech-enabled brokerage
Listing portals
VR/AR
Coworking
Mortgage tech
Crowdfunding
ConTech
Expectations
Time
Peak of Inflated
Expectations
Trough of
Disillusionment
Slope of
Enlightenment
Plateau of
Productivity
Innovation
Trigger
PropTechs are at various
phases on the Hype Cycle.
Drone photo/video
Co-living
Brandboxing

9.
$4.5 billion invested in PropTech in Q1 2019
Source: CREtech
2017 2018 Q1 2019
$12.6 bn
$9.6 bn
$4.5 bn

10.
What does PropTech
bring us?

11.
Example:
Space-as-a-service: instead of just space,
landlords also provide services that enable
tenants to conveniently utilize space
Co-working space provider WeWork became the largest lessee of CRE
space in NY City.
1. Innovative business models

12.
Example:
iBuyers: sell property directly to
a company, instead of looking
for buyers
In Phoenix, instant buying accounts for 6 percent of
all real estate transactions
1. Innovative business models
Source: Mike DelPrete, Industry Analyst

13.
Technology is the driver,
but alone not enough for
success.
Product-market-tech
co-operation needed.
2. New technologies
Market Tech
Product

14.
Example: Opendoor
Sell your property in days
without the usual hassle.
Self-tour any Opendoor
property on your schedule
3. Better customer experiences

15.
Example: Landed
Landed lets teachers buy
homes they could not
afford otherwise.
3. Better customer experiences

16.
4 tips for RE players

17.
1. Assess and adjust your strategy
Where are you now, where do you want to get?
Where can technology help?
Are there PropTechs already on your market?

18.
2. Cover new skills
needed to build
digital products
Have someone in charge of driving innovation
Have product people coming from digital background

19.
3. Engage with tech players
Tech players have technology,
RE players know their market best
Build together

20.
4. Put CX in focus
Demanded customer experience is
dictated by Apple, Google, Uber etc...
...But this does not mean you need
to do magic!

21.
Thank you!
We help RE players in digital
transformation.
● Strategy
● Digital product design
● Product development
www.carangid.net
Gyula Bajkai
gyula.bajkai@carangid.net