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  1. 1. blog content 10Tips on Creating Content People Want to Read
  2. 2. #1 Ideas File Keep ideas as they come to you. Jot down ideas on: • Whiteboard • Excel Spreadsheet or Google Docs • A book with scribbled notes in it
  3. 3. #2 Seek inspiration Find inspiration by following and reading other blogs. Borrow ideas but don’t plagiarise as this scores poorly with search engines (and the person’s whose work you have nicked!)
  4. 4. #3 Ask your Audience As your blog builds followers, ask your audience what they would like to read and why. The response can be surprising, as much as it is challenging.
  5. 5. #4 Ask the Internet & Social Media • As well as asking followers of your blog, ask your social media audience • Use the ‘survey’ facility onTwitter to engage your followers by giving them three options on what to write on next, for example
  6. 6. #5 Expand your Best Content • Choose the blog post that got most likes, shares and comments • Expand on this – write Part 2 or expand a point from the main article • Re-share the original article before you post the related content
  7. 7. #6 Follow trends or news stories • When there is a news story or trend that can be linked to your business or blog matter, create something around it • Be careful with controversial content – be ready to manage comments and discussion
  8. 8. #7The Story so Far • Personality is key to blog posts • Write an update on where your business started – and where it is now • Talk about the pitfalls and hard lessons • Ask people to share their experiences too
  9. 9. #8 A ‘How to’ Guide • It can be anything from ‘how to’ open a Twitter account to how to improve domain authority • Clear, concise guides are popular
  10. 10. #9 Hire a BlogWriter • From one-off posts to writing a series of articles, professional blog writers can create fantastic content from seemingly nothing…
  11. 11. #10 Interview someone • Approach someone for an interview • Do this online or meet them personally • It can be a promotional piece or a hard-hitting piece of online journalism • Often, interviews and content is mutually beneficial
  12. 12. The ONTask Agency Producing high quality content for ALL business hello@on-task-agency.co.uk www.on-task-agency.co.uk

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