Agent based modeling and MarketSim
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Agent-based modeling and marketSim can help brands and marketers build strategic and tactical marketing plans to drive more revenue, profit, brand and share.
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Agent based modeling and MarketSim
- 1. Growing business through strategic understanding of consumer response 1
- 2. 2
- 3. Brand perception Purchase Intent Inertia 3
- 4. External factors Brand Competitors perception Purchase Intent Media Inertia Shopping Pricing Social Store Products 4
- 5. Many dimensions of marketing decision-making 5
- 6. Launch new products Build strategic marketing plans Improve mix and flighting Deliver more revenue, profit, 6 brand & share
- 7. ProRelevant +1 404-816-4344, Atlanta, USA +65 9185-6443, Singapore www.ProRelevant.com Strategic decision-making support Global experience • Drive long term strategic change in North America Sri Lanka marketing decision-making Russia Singapore methods Malaysia Japan • Provide training to over 2,000 senior marketers, globally Hong Kong Morocco • Build consumer centric software Vietnam Indonesia (MarketSim) Kenya Tanzania 7
Editor's Notes
- sorry for late reply, on the b2b agenda, companies we have in the audience are from;- IT Services (outsourcing, system development, implementation) (DK)- Telco – networks (FI)- Pulp & paper (FI)- Forklifts + services (FI)- IT (Software + outsourcing) (FI)- Marine & powerplantengines + services (FI) As it seems, still 90% of companieswillbe from various b2c areas so the focusshouldbethere, businesses cover e.g.- food- dairy- telco - handsets- telco - operator- travel- retail food- retail hardware- transport- insurance- brewery- banking