SlideShare ist ein Scribd-Unternehmen logo
1 von 71
Downloaden Sie, um offline zu lesen
Source:GWI
Facebook, BARB UKGlobal Web Index, GlobalGlobal Web Index, Global
•
•
•
Sources – Nielsen,Twitter
Sources – Nielsen,Twitter
Sources – Nielsen,Twitter
Sources – Nielsen,Twitter
Social
Display
Search
Mobile
Print & OOH
Owned
platforms
Events &
sponsorship
Analysis and
insights
TV
TVAND SOCIAL - EXAMPLE
TVAND SOCIAL - EXAMPLE
TVAND SOCIAL - EXAMPLE
Sources –Twitter (UKTelco market), Facebook (Volvo),YouTube
22
Incremental reach
49.6% 22.6%27.8%
Facebook TV
•
•
Source –social@ogilvy
Sources –Wall Street Journal, Marketing dive,Adwekks
•
•
•
•
•
Source – Ipsos & Crowdtap
Source – Ipsos & Crowdtap
•
•
•
•
Sources: Social MediaToday;Chief Marketer – 2013 Social Marketing Survey
• Platform
management
• Navigation and
• roadmap
• Internal ops.
• Always on
• Relevancy
• ROI
• Learning
• Between channels
• Connection online &
offline
• Selection
• Cost
• Identification
• Utilization
Sources: Google-Wildfire 2013 SIMS
Source -marketingweek
Source -Google
Planning
Budgetsetting
Measurement
TRIED &TESTED INNOVATING EXPERIMENTING
70% 20% 10%
Thank you
Please find me at:
guy.kedar@mecglobal.com
@guykedar

Weitere ähnliche Inhalte

Ähnlich wie 7 social marketing provocations for 2014

Social Marketing Analytics
Social Marketing AnalyticsSocial Marketing Analytics
Social Marketing AnalyticsJeremiah Owyang
 
Show Me the Numbers: Basic Metrics to Grow Your Project, by Susan Mernit
Show Me the Numbers: Basic Metrics to Grow Your Project, by Susan MernitShow Me the Numbers: Basic Metrics to Grow Your Project, by Susan Mernit
Show Me the Numbers: Basic Metrics to Grow Your Project, by Susan MernitKDMC
 
Social Media Metrics – Beyond Likes
Social Media Metrics – Beyond LikesSocial Media Metrics – Beyond Likes
Social Media Metrics – Beyond LikesAppAddictive
 
Intelligent use of Social Media Keynsham 12.10.2015
Intelligent use of Social Media   Keynsham 12.10.2015Intelligent use of Social Media   Keynsham 12.10.2015
Intelligent use of Social Media Keynsham 12.10.2015Get up to Speed
 
SoMazi - Finance industry educational package - Part 1
SoMazi - Finance industry educational package - Part 1SoMazi - Finance industry educational package - Part 1
SoMazi - Finance industry educational package - Part 1SoMazi
 
Social Media Brand Strategy | Part 1
Social Media Brand Strategy | Part 1Social Media Brand Strategy | Part 1
Social Media Brand Strategy | Part 1Alessandra Rao
 
Social Media 101: A Crash Course On The Basics From Facebook To Twitter And B...
Social Media 101: A Crash Course On The Basics From Facebook To Twitter And B...Social Media 101: A Crash Course On The Basics From Facebook To Twitter And B...
Social Media 101: A Crash Course On The Basics From Facebook To Twitter And B...ellenkcurtis
 
Manafu prezentare sms timisoara 2012
Manafu prezentare sms timisoara 2012Manafu prezentare sms timisoara 2012
Manafu prezentare sms timisoara 2012RevistaBiz
 
Social Goes Mainstream
Social Goes MainstreamSocial Goes Mainstream
Social Goes MainstreamLisa Harris
 
Social media for totnes town council
Social media for totnes town councilSocial media for totnes town council
Social media for totnes town councilGet up to Speed
 
Principles of social media marketing
Principles of social media marketingPrinciples of social media marketing
Principles of social media marketingAndrew Cavallaro
 
Stand out on Social Media Workshop - Doing Good for Somerset
Stand out on Social Media Workshop - Doing Good for SomersetStand out on Social Media Workshop - Doing Good for Somerset
Stand out on Social Media Workshop - Doing Good for SomersetGet up to Speed
 
Social Media for Hotels and Hospitality
Social Media for Hotels and HospitalitySocial Media for Hotels and Hospitality
Social Media for Hotels and HospitalityChatterBlast Media
 
CADTH Workshop - Keeping Ahead of the Curve: Social Media - April 2012
CADTH Workshop - Keeping Ahead  of the Curve: Social Media - April 2012CADTH Workshop - Keeping Ahead  of the Curve: Social Media - April 2012
CADTH Workshop - Keeping Ahead of the Curve: Social Media - April 2012Connie Crosby
 
Measure Your Success on the Web
Measure Your Success on the WebMeasure Your Success on the Web
Measure Your Success on the Web rocketrye12
 
Taming the Social Media Marketing Beast
Taming the Social Media Marketing BeastTaming the Social Media Marketing Beast
Taming the Social Media Marketing BeastJeff Bullas
 
About digital marketing
About digital marketingAbout digital marketing
About digital marketingLamiaa Ahmed
 
Emerging and Social Media: Week Three
Emerging and Social Media: Week ThreeEmerging and Social Media: Week Three
Emerging and Social Media: Week ThreeDennis Jenders
 

Ähnlich wie 7 social marketing provocations for 2014 (20)

Social Marketing Analytics
Social Marketing AnalyticsSocial Marketing Analytics
Social Marketing Analytics
 
Show Me the Numbers: Basic Metrics to Grow Your Project, by Susan Mernit
Show Me the Numbers: Basic Metrics to Grow Your Project, by Susan MernitShow Me the Numbers: Basic Metrics to Grow Your Project, by Susan Mernit
Show Me the Numbers: Basic Metrics to Grow Your Project, by Susan Mernit
 
Social Media Metrics – Beyond Likes
Social Media Metrics – Beyond LikesSocial Media Metrics – Beyond Likes
Social Media Metrics – Beyond Likes
 
Intelligent use of Social Media Keynsham 12.10.2015
Intelligent use of Social Media   Keynsham 12.10.2015Intelligent use of Social Media   Keynsham 12.10.2015
Intelligent use of Social Media Keynsham 12.10.2015
 
SoMazi - Finance industry educational package - Part 1
SoMazi - Finance industry educational package - Part 1SoMazi - Finance industry educational package - Part 1
SoMazi - Finance industry educational package - Part 1
 
Social Media Brand Strategy | Part 1
Social Media Brand Strategy | Part 1Social Media Brand Strategy | Part 1
Social Media Brand Strategy | Part 1
 
Social Media 101: A Crash Course On The Basics From Facebook To Twitter And B...
Social Media 101: A Crash Course On The Basics From Facebook To Twitter And B...Social Media 101: A Crash Course On The Basics From Facebook To Twitter And B...
Social Media 101: A Crash Course On The Basics From Facebook To Twitter And B...
 
Manafu prezentare sms timisoara 2012
Manafu prezentare sms timisoara 2012Manafu prezentare sms timisoara 2012
Manafu prezentare sms timisoara 2012
 
Social Goes Mainstream
Social Goes MainstreamSocial Goes Mainstream
Social Goes Mainstream
 
Social media for totnes town council
Social media for totnes town councilSocial media for totnes town council
Social media for totnes town council
 
The DMO content life-cycle: Caroline Bean, Visit Philadelphia™
The DMO content life-cycle: Caroline Bean, Visit Philadelphia™The DMO content life-cycle: Caroline Bean, Visit Philadelphia™
The DMO content life-cycle: Caroline Bean, Visit Philadelphia™
 
Social Networks for Local Business Marketing
Social Networks for Local Business MarketingSocial Networks for Local Business Marketing
Social Networks for Local Business Marketing
 
Principles of social media marketing
Principles of social media marketingPrinciples of social media marketing
Principles of social media marketing
 
Stand out on Social Media Workshop - Doing Good for Somerset
Stand out on Social Media Workshop - Doing Good for SomersetStand out on Social Media Workshop - Doing Good for Somerset
Stand out on Social Media Workshop - Doing Good for Somerset
 
Social Media for Hotels and Hospitality
Social Media for Hotels and HospitalitySocial Media for Hotels and Hospitality
Social Media for Hotels and Hospitality
 
CADTH Workshop - Keeping Ahead of the Curve: Social Media - April 2012
CADTH Workshop - Keeping Ahead  of the Curve: Social Media - April 2012CADTH Workshop - Keeping Ahead  of the Curve: Social Media - April 2012
CADTH Workshop - Keeping Ahead of the Curve: Social Media - April 2012
 
Measure Your Success on the Web
Measure Your Success on the WebMeasure Your Success on the Web
Measure Your Success on the Web
 
Taming the Social Media Marketing Beast
Taming the Social Media Marketing BeastTaming the Social Media Marketing Beast
Taming the Social Media Marketing Beast
 
About digital marketing
About digital marketingAbout digital marketing
About digital marketing
 
Emerging and Social Media: Week Three
Emerging and Social Media: Week ThreeEmerging and Social Media: Week Three
Emerging and Social Media: Week Three
 

Kürzlich hochgeladen

social media advantages and disadvantages
social media advantages and disadvantagessocial media advantages and disadvantages
social media advantages and disadvantagesmehwishkhan1018786
 
Protecting Your Little Explorer at Home!
Protecting Your Little Explorer at Home!Protecting Your Little Explorer at Home!
Protecting Your Little Explorer at Home!andrekr997
 
When-technology-and-Humanity-Cross-1.pptx
When-technology-and-Humanity-Cross-1.pptxWhen-technology-and-Humanity-Cross-1.pptx
When-technology-and-Humanity-Cross-1.pptxReaper61
 
YouScan Company Overview - Social Media Listening with Visual Insights.pdf
YouScan Company Overview - Social Media Listening with Visual Insights.pdfYouScan Company Overview - Social Media Listening with Visual Insights.pdf
YouScan Company Overview - Social Media Listening with Visual Insights.pdfAlexander Sirach
 
Call Girls In Dwarka ⏩7838079806 ⏩Escort Service In Patel Nagar Delhi
Call Girls In Dwarka ⏩7838079806 ⏩Escort Service In Patel Nagar DelhiCall Girls In Dwarka ⏩7838079806 ⏩Escort Service In Patel Nagar Delhi
Call Girls In Dwarka ⏩7838079806 ⏩Escort Service In Patel Nagar Delhidelhiescort
 
O9654467111 Call Girls In Shahdara Women Seeking Men
O9654467111 Call Girls In Shahdara Women Seeking MenO9654467111 Call Girls In Shahdara Women Seeking Men
O9654467111 Call Girls In Shahdara Women Seeking MenSapana Sha
 
Upgrade Your Twitter Presence with Socio Cosmos
Upgrade Your Twitter Presence with Socio CosmosUpgrade Your Twitter Presence with Socio Cosmos
Upgrade Your Twitter Presence with Socio CosmosSocioCosmos
 
Models Call Girls Shettihalli - 7001305949 Escorts Service 50% Off with Cash ...
Models Call Girls Shettihalli - 7001305949 Escorts Service 50% Off with Cash ...Models Call Girls Shettihalli - 7001305949 Escorts Service 50% Off with Cash ...
Models Call Girls Shettihalli - 7001305949 Escorts Service 50% Off with Cash ...jicagig173
 
THE FRAUD NETFLIX ORIGINAL MEDIA PITCH PROJECT
THE FRAUD NETFLIX ORIGINAL MEDIA PITCH PROJECTTHE FRAUD NETFLIX ORIGINAL MEDIA PITCH PROJECT
THE FRAUD NETFLIX ORIGINAL MEDIA PITCH PROJECT17mos052
 
定制(ENU毕业证书)英国爱丁堡龙比亚大学毕业证成绩单原版一比一
定制(ENU毕业证书)英国爱丁堡龙比亚大学毕业证成绩单原版一比一定制(ENU毕业证书)英国爱丁堡龙比亚大学毕业证成绩单原版一比一
定制(ENU毕业证书)英国爱丁堡龙比亚大学毕业证成绩单原版一比一ra6e69ou
 
Amplify Your Brand with Our Tailored Social Media Marketing Services
Amplify Your Brand with Our Tailored Social Media Marketing ServicesAmplify Your Brand with Our Tailored Social Media Marketing Services
Amplify Your Brand with Our Tailored Social Media Marketing ServicesNetqom Solutions
 
办理伯明翰大学毕业证书文凭学位证书
办理伯明翰大学毕业证书文凭学位证书办理伯明翰大学毕业证书文凭学位证书
办理伯明翰大学毕业证书文凭学位证书saphesg8
 
Music Video Codes and Conventions 2 .pptx
Music Video Codes and Conventions 2 .pptxMusic Video Codes and Conventions 2 .pptx
Music Video Codes and Conventions 2 .pptxjenrobinson12
 
The--Fraud: Netflix Original Media Pitch
The--Fraud: Netflix Original Media PitchThe--Fraud: Netflix Original Media Pitch
The--Fraud: Netflix Original Media Pitch17mos052
 
Mastering Wealth with YouTube Content Marketing.pdf
Mastering Wealth with YouTube Content Marketing.pdfMastering Wealth with YouTube Content Marketing.pdf
Mastering Wealth with YouTube Content Marketing.pdfTirupati Social Media
 
fraud storyboards powerpoint media project
fraud storyboards powerpoint media projectfraud storyboards powerpoint media project
fraud storyboards powerpoint media project17mos052
 

Kürzlich hochgeladen (20)

FULL ENJOY Call Girls In Mohammadpur (Delhi) Call Us 9953056974
FULL ENJOY Call Girls In Mohammadpur  (Delhi) Call Us 9953056974FULL ENJOY Call Girls In Mohammadpur  (Delhi) Call Us 9953056974
FULL ENJOY Call Girls In Mohammadpur (Delhi) Call Us 9953056974
 
social media advantages and disadvantages
social media advantages and disadvantagessocial media advantages and disadvantages
social media advantages and disadvantages
 
Protecting Your Little Explorer at Home!
Protecting Your Little Explorer at Home!Protecting Your Little Explorer at Home!
Protecting Your Little Explorer at Home!
 
Hot Sexy call girls in Ramesh Nagar🔝 9953056974 🔝 Delhi escort Service
Hot Sexy call girls in Ramesh Nagar🔝 9953056974 🔝 Delhi escort ServiceHot Sexy call girls in Ramesh Nagar🔝 9953056974 🔝 Delhi escort Service
Hot Sexy call girls in Ramesh Nagar🔝 9953056974 🔝 Delhi escort Service
 
When-technology-and-Humanity-Cross-1.pptx
When-technology-and-Humanity-Cross-1.pptxWhen-technology-and-Humanity-Cross-1.pptx
When-technology-and-Humanity-Cross-1.pptx
 
YouScan Company Overview - Social Media Listening with Visual Insights.pdf
YouScan Company Overview - Social Media Listening with Visual Insights.pdfYouScan Company Overview - Social Media Listening with Visual Insights.pdf
YouScan Company Overview - Social Media Listening with Visual Insights.pdf
 
Call Girls In Dwarka ⏩7838079806 ⏩Escort Service In Patel Nagar Delhi
Call Girls In Dwarka ⏩7838079806 ⏩Escort Service In Patel Nagar DelhiCall Girls In Dwarka ⏩7838079806 ⏩Escort Service In Patel Nagar Delhi
Call Girls In Dwarka ⏩7838079806 ⏩Escort Service In Patel Nagar Delhi
 
young Call girls in Dwarka sector 23🔝 9953056974 🔝 Delhi escort Service
young Call girls in Dwarka sector 23🔝 9953056974 🔝 Delhi escort Serviceyoung Call girls in Dwarka sector 23🔝 9953056974 🔝 Delhi escort Service
young Call girls in Dwarka sector 23🔝 9953056974 🔝 Delhi escort Service
 
O9654467111 Call Girls In Shahdara Women Seeking Men
O9654467111 Call Girls In Shahdara Women Seeking MenO9654467111 Call Girls In Shahdara Women Seeking Men
O9654467111 Call Girls In Shahdara Women Seeking Men
 
Upgrade Your Twitter Presence with Socio Cosmos
Upgrade Your Twitter Presence with Socio CosmosUpgrade Your Twitter Presence with Socio Cosmos
Upgrade Your Twitter Presence with Socio Cosmos
 
Models Call Girls Shettihalli - 7001305949 Escorts Service 50% Off with Cash ...
Models Call Girls Shettihalli - 7001305949 Escorts Service 50% Off with Cash ...Models Call Girls Shettihalli - 7001305949 Escorts Service 50% Off with Cash ...
Models Call Girls Shettihalli - 7001305949 Escorts Service 50% Off with Cash ...
 
THE FRAUD NETFLIX ORIGINAL MEDIA PITCH PROJECT
THE FRAUD NETFLIX ORIGINAL MEDIA PITCH PROJECTTHE FRAUD NETFLIX ORIGINAL MEDIA PITCH PROJECT
THE FRAUD NETFLIX ORIGINAL MEDIA PITCH PROJECT
 
定制(ENU毕业证书)英国爱丁堡龙比亚大学毕业证成绩单原版一比一
定制(ENU毕业证书)英国爱丁堡龙比亚大学毕业证成绩单原版一比一定制(ENU毕业证书)英国爱丁堡龙比亚大学毕业证成绩单原版一比一
定制(ENU毕业证书)英国爱丁堡龙比亚大学毕业证成绩单原版一比一
 
Amplify Your Brand with Our Tailored Social Media Marketing Services
Amplify Your Brand with Our Tailored Social Media Marketing ServicesAmplify Your Brand with Our Tailored Social Media Marketing Services
Amplify Your Brand with Our Tailored Social Media Marketing Services
 
looking for escort 9953056974 Low Rate Call Girls In Vinod Nagar
looking for escort 9953056974 Low Rate Call Girls In  Vinod Nagarlooking for escort 9953056974 Low Rate Call Girls In  Vinod Nagar
looking for escort 9953056974 Low Rate Call Girls In Vinod Nagar
 
办理伯明翰大学毕业证书文凭学位证书
办理伯明翰大学毕业证书文凭学位证书办理伯明翰大学毕业证书文凭学位证书
办理伯明翰大学毕业证书文凭学位证书
 
Music Video Codes and Conventions 2 .pptx
Music Video Codes and Conventions 2 .pptxMusic Video Codes and Conventions 2 .pptx
Music Video Codes and Conventions 2 .pptx
 
The--Fraud: Netflix Original Media Pitch
The--Fraud: Netflix Original Media PitchThe--Fraud: Netflix Original Media Pitch
The--Fraud: Netflix Original Media Pitch
 
Mastering Wealth with YouTube Content Marketing.pdf
Mastering Wealth with YouTube Content Marketing.pdfMastering Wealth with YouTube Content Marketing.pdf
Mastering Wealth with YouTube Content Marketing.pdf
 
fraud storyboards powerpoint media project
fraud storyboards powerpoint media projectfraud storyboards powerpoint media project
fraud storyboards powerpoint media project
 

7 social marketing provocations for 2014