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Platform startups: why this business model is outperforming all others
- 1. Platform Startups: Why this business model is outperforming all others?
- 3. Marketplaces and platforms are an ancient concept. A place where producers and consumers meet to exchange value. But today we can experience this concept with the power of the digital.
- 4. A business model is the storytelling of how the organization creates, delivers and captures value. The BUSINESS MODEL CANVAS is an useful tool and can help to tell the story. CUSTOMER SEGMENTS CUSTOMER RELATIONSHIPS CHANNELS VALUE PROPOSITION KEY ACTIVITIES KEY RESOURCES KEY PARTNERS COSTS REVENUE
- 5. Pipeline business model Purpose is to optimize the supply chain and RAW MATERIALS MANUF. OF COMPONENTS ASSEMBLY CLIENT CLIENT
- 6. PLATFORM Audience building Matchmaking Tools and services Rules and standards SUPPLY DEMAND search Restaurant 1 Restaurant 2 Restaurant 3 CLIENT CLIENT CLIENT Platform business model
- 7. Platform Audience building Matchmaking Tools and services Rules and standards SUPPLY DEMAND search Restaurant 1 Restaurant 2 Restaurant 3 CLIENT CLIENT CLIENT Purpose is to enable interactions
- 8. SUPPLY side PlatformPipeline DEMAND side OWN the assets Linear value chain Optimize supply chain DO NOT OWN the assets Multi Sided value creation Enable interactions
- 9. “A platform is a business model that: creates value by enabling INTERACTIONS between two or more groups, usually PRODUCERS and CONSUMERS.” Alex Moazed
- 11. 2004 2009 2019 Top five public companies by mkt cap
- 12. NETWORK EFFECT "A phenomenon whereby a product or service gains additional value as more people use it."
- 13. $$ $ $ $ $ $ $ $
- 14. NETWORK EFFECT brings... CAC Revenue per user Retention Defensibility MARKETPLACE LIQUIDITY "Reasonable EXPECTATION of selling something you list or finding what you're looking for" Simon Rothman, Greylock
- 16. GROUP A GROUP B NETWORK EFFECT NO NETWORK EFFECT
- 17. How to build a billion $ Unicorn? Design a platform
- 20. HBR article HOW TO DESIGN Multi Sided Platform?
- 21. copy PLATFORM A PLATFORM B NO NETWORK EFFECT
- 23. Information Goods/Digital content Currency Services Exchanges INTERACTIONS Sequence of EXCHANGES
- 24. Information Goods/Digital content Currency Services ExchangesINTERACTIONS Takes place inside the platform
- 25. Information Goods/Digital content Currency Services ExchangesINTERACTIONS Inside the platformOutside the platform MARKETPLACE
- 27. Information Goods/Digital content Currency Services ExchangesINTERACTIONS ❏ Credit card ❏ Paypal ❏ Bitcoin ❏ Cash ❏ Attention ❏ Fame ❏ Influence ❏ Reputation Monetary Payments Social Currency
- 28. Information Goods/Digital content Currency Services ExchangesINTERACTIONS Monetary payment Producers Consumers platform
- 30. 1- Define the PARTICIPANTS and VALUE TO BE EXCHANGED Platform Design 2- Design the CORE INTERACTION 3- Execute the PLATFORM FUNCTIONS to enable the core interaction
- 31. 3- Execute the PLATFORM FUNCTIONS to enable the core interaction 1- Define the PARTICIPANTS and VALUE TO BE EXCHANGED Platform Design 2- Design the CORE INTERACTION CONSUMERSPRODUCERS Taxi ride Passengers Video creators Viewers Sellers Buyers Hosts Guests Drivers Video Goods Stays
- 32. COMPENSATECONSUME 3- Execute the PLATFORM FUNCTIONS to enable the core interaction PRODUCE TRIGGER Creator uploads the video Viewer searches and finds the video Viewer selects and watches the video Viewer likes the video and/or subscribes to the channel 1- Define the PARTICIPANTS and VALUE TO BE EXCHANGED Platform Design 2- Design the CORE INTERACTION PRODUCER CONSUMER
- 33. 3- Execute the PLATFORM FUNCTIONS to enable the core interaction PRODUCE TRIGGER CONSUME COMPENSATE Passenger is transported to the destination 1- Define the PARTICIPANTS and VALUE TO BE EXCHANGED Platform Design 2- Design the CORE INTERACTION Passenger makes the payment and review Driver becomes available Passenger creates a ride request
- 35. Produce Trigger Consume Compensate Define: PRODUCER CONSUMER INVENTORY FIRST EXCHANGE VALUE CURRENCY CORE INTERACTION
- 36. Produce Trigger Consume Compensate How the PRODUCER creates PRODUCER or CONSUMER starts the FIRST EXCHANGE VALUE is delivered to the CONSUMER by the PRODUCER CONSUMER pays the PRODUCER with the exchange of some CURRENCYINVENTORY Define: PRODUCER CONSUMER INVENTORY FIRST EXCHANGE VALUE CURRENCY CORE INTERACTION
- 37. 1- Define the PARTICIPANTS and VALUE TO BE EXCHANGED Platform Design 2- Design the CORE INTERACTION 3- Execute the PLATFORM FUNCTIONS to enable the core interaction
- 38. What we learned today Pipeline x Platform Network effect Platform design Interactions are exchanges Core interaction 1- Participants and value 2- Core interaction 3- Perform platform functions 1- Information 2- Goods/digital content 3- Services 4- Currency 1- Produce 2- Trigger 3- Consume 4- Compensate
- 41. On startupspace.io Youtube channel you will find interviews with book authors, consultants and platform experts.