5. HyggeFostering Bonds
Making ordinary, everyday momentsmore
meaningfuland beautifulfor couples around the
world. This app let’s you experience themagicof a
virtual live-inrelationship.
7. Create sticky notes on the wall and write
any piece of text, your fondest memories,
wish lists , favourite quotes or excerpts
from your favourite books for free. Also
edit text with personalised fonts, stickers,
and themes at a minimal premium price.
The Wall
8. ShareMe: share your videos and photos privately througha
vault for free.
Live-in: Share your real timevideos with thelive featureat a
premium price.
Clipit - Save and tag any picture or textfrom all over the
interneteasily and directly through theapp for free.
9. OurMusic- Allows the users to share their music tastes with
their loved ones by creating a mutual play list for free.
Shop2gether: Provides the users with the benefit of easy
decision making with real time shopping together experience
at a premium price.
Moments: Allows the users to mark and remember all the
important dates and meetings through the synced calendar.
10. • Monitor and analyse their daily
active time, distance covered,
number of steps per day and calories
burnt with the healthfirst feature for
free.
• Monitor and analyse your pace,
elevation workout schedules.
• Running or cycling maps
• detailed health analysis and tips
from our health experts.
• Keep a track of your addiction
recoveries with unique addiction
calculators .
HealthFirst
PREMIUM
12. CompanyOverview
Core competencies
• Unique feature which let’s the consumers shop
together in real-time.
• Monitor and analyze exercise routines, calorie
intakes, Medicine schedules and addiction
recoveries.
• Share videos and photos easily and privately
through a vault.
• Provides the virtual live-in environment with the live
feature.
13. Positioning
An exhaustive communication platform with
innovative and deeper communication abilities
providing a unique experience of virtual live-in
relationship
16. Goal
• 1000 downloads in the first month
• 3-5 % conversion rate from free to premium.
• 1 million downloads in one year
• Be the leader in personal communication
platforms for couples in 2 years.
17.
18. Needs and Wants
• Music sharing
• Shopping with someone
• Sharing lives
• Health and Fitness
• Provision of personal space
• Provision of personal time
• Eliminating the need to remember numerous
important dates
19. Context
• Using technology of vault for private sharing.
• Hygge would provide real time shopping
experience for the couples by combining the
interface and then redirecting it to Amazon.
Technological
20. Context
• A large segment of consumers are in a long
distant relationship which increases the
demands of relationship apps like hygge.
• Youth is health conscious and taking care of
your health with your partner nurtures your
relationship and provides the additional
motivation towards fitness goals.
Sociocultural
21. Collaborators
• Amazon
• Local Restaurants- Provide Discounts to
couples
• Local Travel Agencies- Provide discounts on
Honeymoon packages
• Lifestyle and relationship magazines and
blogs.
23. For collaborators
The brand’s visibility gets
increased in the target
market through online
presence.
Collaborators can engage
closely with the customers
through the app and cater to
their needs/requirements.
Value Propositions
27. Relative to
primary
rival’s
price
Lower than
Rival to
attract
consumers
Pricing
Strategy
Time Duration Between(Rival App)
Price ( USD)
Hygge
Price( USD)
15 days 1.99 Free
1 Month 1.99 1.5
6 Months 8.99 6.99
1 Year 11.99 9.99
Lifetime 39.99 33.99
28. Incentives
Referral Incentivesto the
consumers.
15
Referrals
• Unlock one
premium
feature
30 Referrals
• Unlock one
premium
feature
• 20-30%
discount on
local
restaurants
50 Referrals
• Unlock one
premium
feature
• 50% discount
on local
restaurants
• 20-30%
discounts on
honeymoon
packages
30. Implementation
1. App testing
2. App launch
3. Word of mouth marketing
4. Promotion of the app on all social media
networking sites, featuring of the app’s teaser on
YouTube and creation of blog posts.
5. Consumers survey and feedback
6. Developing strategies to maintain customer
retention and growth, focus on new target market
and expansion by collaborating with other major
brands. Implementation Schedule
