1. 70% of all online projects
don’t reach their goals
Do you keep the right balance?
With so many new regulations and
fresh approaches coming into play,
it’s more important than ever for a
company to communicate its story
clearly and effectively.
Crafting your story means
understanding current standards
and practices.
By staying on top of the trends, we
can assist you to stay ahead of the
game.

2. Print or Online ?
Print AND Online ?

3. Online reports have to follow these requirements to guarantee a good
user experience :
•Intuitive navigation and fast loading pages to motivate discovery
•Quick communication - easy to understand content optimized for
skimming & scanning
•Links to more detailed & related content, especially in the content
itself.

4. According to a survey conducted by Forbes Magazine,
the printed annual report was rated top of 38 sources of
information valued by investors . . .
. . . while the web is the most used source of information
for investors.
Content is still king!
Readers don’t mind if they get it via
the internet or via paper, the only
thing we have to fear is . . .boring
reading.”

5. What’s different?
Structure changes:
Printed reports have a linear experience, websites have an interactive experience.
Visitors click their way through the website to find the information that interests them
the most on that page. Their path can follow the navigation structure or can follow a
topic & it’s related topics. For example: annual results overview.
Content changes:
People don’t read online, they skim & scan quickly through the pages. This requires
communication techniques that communicate the topic clearly without the visitor
having to read the whole page. Good overview pages, shorter paragraphs, titles,
highlighted keywords, inline links, action words, communicating through navigation, …
Tools & other media to improve the experience: videos of speeches so the visitor can
get a better sense of the persons behind the company, downloadable excel files,
animations that can communicate certain topics faster, print tools, subscriptions,
configurable charts, …
Cross-device:
Visitors might visit the website with their iPad, smartphone, television, or workstation
with big screen. The website should be shown clearly for any type device, no matter
what technologies it supports or the size of its screen.

6. Why online reporting
Call or mail us and we will tell you why…
Comfi
Lenniksebaan 451
1070 Brussels, Belgium
+32 2 290 90 90
www.comfi.be