What is Social Media? For Casia 2014 - Preliminary round.

1. Stage 1
The
Preliminary
Round
Team Name: $!NN3Rs
Name of first member: Ashutosh Singh
College Name: IIM Calcutta
Name of second member: Ajay Kumar
College Name: IIM Calcutta

2. What is Social Media?
Publish
Social
Media
Share
Discuss
Social
Networks
Micro
Blogging
MMO
Social
Gaming
Livecast
Live
Stream
Justin.tv, kyte
Doof, Pogo,
Kongregate
Social Media is the future of communication, a countless array of internet based tools and platforms that
increase and enhance the sharing of information.
YouTube, Flickr
Skype,
Gtalk,
Yahoo
FB, Orkut,
Google+
Conan, Warcraft Twitter, Plurk
Friendfeed,
Socialthing
Digg, wordpress

3. Social
media
S
O
C
I
A
L
M
E
D
I
A
Ingredients & Evolution
of Social Media?
Getting users to engage with your business through social media is a great way to build community and
encourage brand evangelism.

4. Before V/S After

5. FAMILY TREE
FATHER
Social Media is a great way for an individual to keep track of the lives of people who are important to them

6. A Day of Life in
Social Media
What can happen in a Day? If you’re talking Social
Media, Answer is ….. A LOT
In the next 24 hours 7,00,000 more people
will join Facebook
Bringing its user base in
US to 127,000,000
They will TAG, POST,
VIEW, SHARE.
FARMVILLE will sell more
than $1 Million in Digital
Farming Equipment
In the next 24 hours
65 million users access FB
through their smartphone
In the next 24 hours Putting socializing in
90,000 iPhones & 160,000
Android devices will be sold
our hands
300,000 people will join
TWITTER today
Sending more than 44,500
tweets per min.
Most popular Twitter user
has more followers than
the US president
And will reach more people
with a single tweet than
most Print media combined
YouTube is the 4th most
visited site in the world
2nd largest search engine 24 hours of video uploaded
every minute
So what does this
mean?
If You’re not taking
Social media seriously
Give it 24 hours to change your mind.

7. Embrace Social
Media?
Facebook the dominant
social network
78% access it via mobile
TWITTER INSTAGRAM
LINKEDIN VK
PINTEREST FLICKR
GOOGLE PLUS+ VINE
TUMBLR MEETUP
Other Prominent
Include 
Despite the fact that Social is
still a YOUNG marketing
channel
People spend more time It is here to STAY
on Social Media than
Watching TV
Reason is Simple ….. Unlike
BROADCASTING
Social Media is a two way
conversation
But only 65% queries get
answered
And only 58%
questions of all …..
Are answered by 1/10th of
companies present on Social
Embrace Social What’s the solution?
And your Media
customers will
LOVE YOU

8. AN Example : LEVERAGING CELEBRITY’S PRESENCE ON SOCIAL MEDIA
Paid Advertisement Tweet v/s celebrity Endorsed tweet
Does not break the clutter More credible
Targeted audience
Facebook
Consumers usually see paid advertisement tweets as Intrusive while celebrity endorsed tweets are taken as
advices and favors word-of-mouth publicity.
Unoriginal
Clearly visible it is paid
More likely to get notice
No credibility Increased recall
Breaks clutter
credibility
Loyal
Followers
Better
Recall &
increased
sales
Word of Mouth
publicity
More attention
to posts
PAID ADVERTISEMENT TWEETS CELEBRITY ENDORSED TWEETS
RESULT
Social Media
Platforms
Twitter
YouTube
Blogs
Intrusive for customer
CELEBRITY + SOCIAL MEDIA
CELEBRITY + SOCIAL MEDIA = BRAND ENHANCEMENT
• One sure fire tool to gain notice and stand away from competition is celebrity
social media partnership
• Catches attention of relevant audience and gains attention through differentiation
and relevance
• Engage the customers and adds credibility on social media platform

9. Pros & Cons/Famous
Stories
Cons Pros
Egyptian
Uprising
Announcement
of the Royal
wedding
Newt Gingrich
running for US
President
Osama Bin
Laden Raid &
Death
Hudson River
Plane Crash
Protesters killed
in Bahrain
Alok Nath Being
Sanskaari
Whitney
Houston's Death