14. Fundraising in Changing Times: Embracing Social Networking NDOA June 25, 2009 Too many Community options: Where to start?
15. Fundraising in Changing Times: Embracing Social Networking NDOA June 25, 2009 First: Get More Ears Next: Find your channels Radiate your insight (share) Participate
16. Fundraising in Changing Times: Embracing Social Networking NDOA June 25, 2009 Next: Find your channels LinkedIn Groups+ Participate Google Reader & Google Alerts Feedly … and of course, Twitter + Social site aggregators (dashboard view)
17. Fundraising in Changing Times: Embracing Social Networking NDOA June 25, 2009 Twitter: Who to follow? Start following, & start clicking & share #Tags & Search (search.twitter.com) Favorite iPhone app: Tweetie
18. Fundraising in Changing Times: Embracing Social Networking NDOA June 25, 2009 Google Reader & Alerts Personal information aggregators Collect, comment & share Build knowledge across organization … and it is Social!
19. Fundraising in Changing Times: Embracing Social Networking NDOA June 25, 2009 Google Reader:
20. Fundraising in Changing Times: Embracing Social Networking NDOA June 25, 2009 Google Reader w/Feedly
21. Fundraising in Changing Times: Embracing Social Networking NDOA June 25, 2009 Reference “ What I love about this book is that it is actionable. You can walk away with practical tactics, tools, and ideas that you can put into place right away.”
22. Fundraising in Changing Times: Embracing Social Networking NDOA June 25, 2009 Reference “ This lively, timely book's core message is simple: In the digital age, transparency is a requirement, not a choice, and so business leaders must decide how to manage it.”
23. Fundraising in Changing Times: Embracing Social Networking NDOA June 25, 2009 Reference “ Andy brings it together perfectly: the vision, the strategy, and the practical how-to. It’s all here.” — Geoff Ramsey, eMarketer
24. Fundraising in Changing Times: Embracing Social Networking NDOA June 25, 2009 Reference NTEN is the membership organization of nonprofit professionals who put technology to use for their causes.
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30. Fundraising In Changing Times: Embracing Social Networking NDOA June 25, 2009 Catherine McConnell VP of Development and Communications Goodwill (206) 860-5730 [email_address] http://www.seattlegoodwill.org 1765 6th Avenue South, Seattle, WA 98134 Goodwill. Because jobs change lives. John K. Buller Loyalty Solutions Group 206-321-0016 [email_address] David Rogers Loyalty Solutions Group [email_address] 206.619.8145 Sam Horn Public Relations & Marketing Manager Seafair [email_address] (206) 728-0123 ext. 120 Celebrating 60 Summers in Seattle
Editor's Notes
Hello
My name is John Buller. Do you like my sweater? Introduce Catherine
Intro: Marketing & advertising comm Strategic dev for website initiatives & application dev Customer relationship communications and feedback Accountability via communication Inspired by Kirsten Participation in Leukemia Cup fundraising
Here to learn Adopt internal practices to support external FR programs Tools to learn from the community + Share (distribute) cats L Cup participation – 2 yrs – what was learned – casual approach
Very grass roots approach Recommend committee chair dedicated to planning and community management
Creating Appoint owner(s) Where are your most likely advocates + partners? Visibility for heros
Email app of the 90s Community-based communication Live documents and Google apps Self authoring of content Centralized and available everywhere Mobile and SMS
@ your disposal: Share tools – easy and everywhere and to the group Position you as in the know Enthusiasm + Information Blogs, twitter, websites, video Leads us to getting started… “riding the change forwardd”
Thousands of community sites, which ones? Tools exist to id and funnel relevant information First…
The web is dynamic Develop feeds: Subscriptions, RSS Organize to suit your preference (for design of the group) Apply your perspective – share insight & opinion Participate – Develop a comment practice (blogs + twitter + friendfeed) FB and other social sited
Create your profile, and your organizations profile Keep it current (don’t overlook a photo) Join or create groups. Pose and respond to questions. Incorporate your blog posts and news articles Reading lists Grow your contacts. It is not about the numbers BTW Getting started with Twitter
Know your rock stars. Be resourceful… Keynote speakers Industry consultants Social media practitioners Search and follow regionally Follow links Retweet and credit Use #tags
Make this the center of your morning universe Organize… Tag, Tag, Tag
Create a Google community Note categories Searchable WWF
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