The United States Small Business Administration (SBA) found in a study that light-emitting signs are not only the most effective, but the least expensive form of advertising. It was found that businesses who use an electronic sign display, in addition to traditional signage, typically see an increase from 15 percent to 150 percent in terms of sales.
3. percent of American households owned a DVR). Overall, 86 percent of viewers skip 4
commercials when watching television. And the younger generation is largely eschewing 5
television for other activities or forms of media: according to Nielsen Research, Americans
between the ages of 12 to 34 watched less television during the last quarter of 2012 than they
did in the last quarter of 2011. 6
Other forms of media also have seen a decrease in engagement and are competing against
new technologies. Radio and Newspaper circulation have decrease more than 10% from
2010 to 2013 percent. And more people admit to follow the news on their laptop or computer 7
than on the radio or newspaper. Satellite radio, MP3 players, and streaming services such as 8
Spotify and Pandora have also seen remarkable growth in this decade. And with 80% of 9
consumers using the internet to search for local businesses, the Yellow Pages are quickly 10
becoming obsolete.
Why People Notice LEDs
Customer engagement rates
don’t lie, LED displays are
effective. There are only
theories as to why, their
flexibility and the fact that they
are programmable might be a
factor. Their effectiveness at
grabbing passersby attention
might be another. When people
walk or drive by a store with a
Roadside LED sign, they are
actively focused upon their
surroundings, so it catches their
attention. With TV or radio
advertising, one is usually
engaged with something else while advertisers assume they are reaching someone.
4
http://www.signindustry.com/led/articles/20130603FindMoneyInYourAdveritisngBudgetforLEDSigns
.php3
5
http://www.theguardian.com/media/2010/aug/24/tvadvertising
6
http://www.nytimes.com/2012/02/09/business/media/youngpeoplearewatchingbutlessoftenontv.html?
_r=0
7
http://www.markramseymedia.com/2013/09/whatsreallyhappeningtoradiolisteningreadthis/
http://www.marketingcharts.com/traditional/globalnewspapercirculationandadvertisingtrendsin2013433
38/
8
http://www.americanpressinstitute.org/publications/reports/surveyresearch/howamericansgetnews/
9
http://www.stateofthemedia.org/2013/audiodigitaldriveslistenerexperience/audiobythenumbers/
10
http://www.rhinopros.com/blog/yellowpageadvertiserstimetoembracethedecline