Grupo Parada is a marketing consultant firm that specializes in connecting brands with the U.S. Hispanic and Latin American digital markets. Call us today and see how we can magnetize your brand! (877) 762-6322 Ext 801 Visit Us at: http://www.grupoparada.com/ Like us on Facebook: https://www.facebook.com/grupoparada Follow us on Twitter: https://twitter.com/grupoparada Add us on Google+: https://plus.google.com/u/0/105225839916482226268/posts Email: corporate@grupoparada.com

1. HISPANIC
INTERNET MARKETING

2. AGENDA
• Opportunities
• How to market to the Hispanic
Online Market
• Recommendations
• Q & A
HISPANIC INTERNET MARKETING

3. HISPANIC MARKET
0
20
40
60
80
100
120
1970
1980
1990
2000
2010*
2020*
2030*
2040*
2050*
Census
Projections
HISPANIC POPULATION IN THE UNITED STATES: 1970 TO 2050
Source: U.S. Census Bureau, 2006 American Community Survey

4. HISPANIC ONLINE MARKET
HISPANIC INTERNET USERS 2007-2012

5. The Power of the Hispanic Consumer Online / A complimentary report from Scarborough Research
http://www.scarborough.com Release Year: 2008
HISPANIC ONLINE MARKET
A SOUGHT-AFTER DEMOGRAPHIC PROFILE
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Under 35 Household Income
$50k+
Employed 4 Year College Degree
or +
Home Ownership
Total Hispanics (18+)
Hispanic Internet Users (18+)

6. WHAT EXPERTS ARE SAYING
HISPANIC ONLINE MARKET

7. OPPORTUNITIES
HISPANIC FACT PACK 2009 : MEDIA USAGE

8. OPPORTUNITIES
HISPANIC FACT PACK 2009: US HISPANIC ADVERTISING SPENDING

9. HISPANIC ONLINE MARKET
USEFUL RESOURCES
• U.S. Hispanic Population: 2006
www.census.gov
• Social and Economic Characteristics of the Hispanic
Population: 2007
www.census.gov
• Hispanic Media Usage
www.emarketer.com
• Hispanic Fact Pack 2009
www.adage.com
• The Power of the Hispanic Consumer Online
www.scarborough.com

10. OPPORTUNITIES
SPANISH KEYWORDS TRENDS JAN 2007 – SEP 2008

11. OPPORTUNITIES
CPC DIFFERENCE BETWEEN ENGLISH AND SPANISH

12. How to reach the
Hispanic Online
Market?
MARKET TO HISPANICS ONLINE

13. • First, Second, Third Generation
• Acculturated, Assimilated, Isolated
• Language of preference
• Nationalities
MARKET TO HISPANICS ONLINE
UNDERSTAND THE COMPLEXITIES OF THE MARKET

14. CULTURAL COMPETENCY IS KEY
MARKET TO HISPANICS ONLINE

15. HISPANIC INTERNET MARKETING
INLANET PROCESS
Strategic
Hispanic
Marketing
Hispanic
Market
Research
Keyword
Research
Competition
Research
Web site Audit
Digital
Marketing
Mix
Search Engine
Marketing
Social Media
Marketing
Email
Marketing
Analytics &
Conversion
Visitor
Analysis
Customer
Behavior
Reputation
Management

16. MARKET RESEARCH, COMPETITIVE INTELLIGENCE
HISPANIC INTERNET MARKETING

17. HISPANIC FACT PACK 2009
HISPANIC INTERNET MARKETING

18. MARKET RESEARCH / COMPETITIVE INTELLIGENCE
HISPANIC INTERNET MARKETING

19. SEARCH ENGINE MARKETING
HISPANIC INTERNET MARKETING

20. SEARCH ENGINE MARKETING TOOLS
HISPANIC INTERNET MARKETING

21. SEARCH ENGINE MARKETING: WHAT TO AVOID
HISPANIC INTERNET MARKETING

22. SEARCH ENGINE MARKETING: WHAT TO AVOID
HISPANIC INTERNET MARKETING

23. SEARCH ENGINE MARKETING: WHAT TO AVOID
HISPANIC INTERNET MARKETING

24. SEARCH ENGINE MARKETING: WHAT TO AVOID
HISPANIC INTERNET MARKETING

25. • You can't manage what you can't measure.
MEASURE THE IMPACT OF YOUR ONLINE STRATEGIES
HISPANIC INTERNET MARKETING

26. Test, Test and Test
Research First
Start Targeting the Hispanic Market
RECOMMENDATIONS

27. INLANET DIGITAL MARKETING
BASED IN NEW YORK, NY
Hispanic Internet Marketing
Agency
that assists companies in connecting with
U.S. Hispanic & Latin American
Online Markets
http://www.inlanet.com
Marcelo R. Rodriguez
mrodriguez@inlanet.com
(877) 762-632 ext 803