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Oracle WebCenter – “Content is King”
Alexandru Baciu

Senior Technology Pre-Sales Consultant SOA&ECM
Oracle Romania
The Information Explosion
• Documents, Images, Voice, Video, IM, Email…
Is Content Slowing Down Your Business?
     The cost of content-disabled applications

SHIP/ OPEN/ ENTER DATA INTO    SEND TO OTHER REVIEW/   RETURN TO    FINALIZE IN
PREP/ SORT APPLICATION         PARTIES       REVISE/   ORIGINATOR   APPLICATION
                                             APPROVE




    • 80% of information is unstructured
    • 42% of transactions are still paper-based
    • 30% of people’s time is spent searching for relevant information

     - Source: Gartner Group
Oracle Content Management
         Oracle’s end-to-end solution for document driven processes



  Capture      Extract & Index          Store         Access             Workflow         Approve      Archive




                                                     Documents         Document-centric
Documents scanned
                Automated data   Stored to central   accessed from End-workflows &        Resolution   Archived
                extraction       repository          user UIs          monitoring




                                 CONTENT MANAGEMENT



                                                                                                              4
Oracle Content Management
 A Strategic Focus @ Oracle

• Key Component of Enterprise Software
   – Over 90,000 Oracle middleware customers
   – Over 7,900 Oracle enterprise content mgmt customers
• Content Management Critical for
   – Oracle Fusion Middleware
   – Oracle Applications & Fusion Applications
   – Blending structured & unstructured information mgmt
   – Stand-alone E2.0, WCM, ECM business
• ECM Continued Focus Area
   – New features continually added since Stellent
     acquisition in 2007
   – Key new capabilities in 11g+
   – Growing R&D resources since Stellent acquisition




                                                           5
Oracle WebCenter
          Unified and Integrated Content Management




                                   Oracle Enterprise Content Management
SOA, BPM, JDev                                                          Desktop &
                 Portal             OOTB             Application                           Mobile
                 Connectors                                             Office
                                    Web Apps         Connectors                            Delivery
                                                                        Integrations
Identity Mgmt

                             High Values Features and Services
                                                                                                      Notes / Domino
  Business       FUSION       Capture          Web Content   Archiving         Imaging
  Intelligence
                 MIDDLE                                                                                File Systems
                             Digital Assets    Document      Rights            Records
                 WARE

  Application               Core Content Services
  Grid                                                                                                   3rd Party

                          Oracle Database                          3rd Party
                          SecureFiles, AuditVault,                 Database, File System
                          Database Vault, RAC
Oracle WebCenter Content
Content Consumer Functionality
Content Contributors                                            Content Consumers

                •    Policies and Procedures                     •   Call Centers
                •    Technical                                   •   Knowledge Base
                     Documentation
                                                                 •   Intranet Sites
                •    Engineering Documents



                                                                                             Workers
Office Docs




                                                                                      •    Web Site
                                                                                                       Customers




                                               Content Server
                 •   Invoices and Orders
                 •   Applications
                                                                       •    Self-Service
 Scanned Data    •   Claims                                                 Extranet
                                                                                           Suppliers
Content Check-In
 Getting Content into the System

• Browser-based
  – Submit any file types
• Optional Web forms
• Content Categorization
  – Automatic metadata
  – Based on rules, text &
    properties
• Behind the scenes…
  – Security - only the right
    people view or edit
  – Index for search
Content Check-In
 Getting Content into the System

• Desktop Integrations
  – Windows Explorer
     • Drag and drop into folders
     • Check out & view
       metadata directly from
       Windows Explorer
  – Email Integrations
     • Drag and drop email &
       attachments into folders
     • Access managed content
     • Outlook & Lotus Notes
  – Desktop Applications
     • MS Office, etc.
Finding Content
 Once it’s in…can you find it again?

• Search by…
  – Metadata: author, contract
    #, release date, type…
  – Full-text: keywords
• Advanced Search
  Capabilities
  –   Personalized
  –   Drill-down approach
  –   One-click search
  –   Saved Searches
  –   My URLs
Accessing Content
 Do you have the right application for viewing?

• Automatic Conversions
  – HTML, PDF, JPEG, etc.
  – Web & wireless
• PDF Watermarks
  – Template-based
  – Static and/or dynamic
     • “Confidential”
     • “Internal Only”
     • Logos for branding
     • Currently viewed by…
  – Watermark using metadata
    or managed content
Monitoring & Tracking Content
 What’s being changed? Who’s looking at content?

• Subscriptions
  – New revisions
  – New items that meet your
    criteria - type, author, etc.
• RSS feeds
  – Monitor ‘what’s new’ in the
    system use RSS readers
• Content Tracking
  – View access history
  – See who accessed what
    when
  – User vs. admin reports
Approvals & Routing Content
 Workflow

• Route items
  automatically
  – Individuals
  – Groups
• Edit, Review,
  Notifications
• Email Notifications
• Ad-hoc routing
  – Triggered by user
    during check-in (metadata)
ECM for Images, Audio & Video
  Digital Asset Management

• Protects valuable visual assets:
   • Logos/Branding, Corporate
     Images/Illustrations, Flash
• Manages all file types:
   • EPS, JPEG, TIFF, BMP, SWF,
     Quicktime, Real, WMA, AVI, MP3
• Multiple renditions, multiple uses:
   • Web, Lo/Hi Res Print, Color/B&W
• Easy search and retrieval
   • Thumbnails, storyboards, and
     closed caption
ECM – Directly From Your Desktop
Windows Explorer with Smart Productivity Folders
ECM – Directly From Your Desktop
In Microsoft Office
Summary of Workflow Features
    Task Assignment                    Task routing
    • Users                            •   Declarative patterns
    • Roles                            •   Ad-hoc routing
    • Groups                           •   Document based routing
                                       •   Complex routing with business rules

    Management Rules                   Notifications
    • Escalation, Expiration           • Declarative specification of:
    • Delegation, Vacation rules           • When – assigned, expired, …
    • Work load balancing                  • Who – assignee, manager, …
                                       • Email, Voice, Pager, SMS

    Worklist Application               Reports, Audit Trails, …
    • Profile based – assignee,        • Productivity and distribution
      supervisor, group owner,           reports
      process owner                    • Complete history and audit
    • Available as portlets              trail
    • Completely customizable
    • Web Services and Java API

    Task Forms                         Identity Management
    •   ADF based task forms           • Roles and Org. Hierarchy
    •   Auto-generated, user defined   • Integrates with OID, LDAP,
    •   Task Data controls               JAZN; custom plug-ins
    •   MS Office integration
Extreme Performance & Scalability
  Oracle WebCenter Content & Exadata

• Single system for all uses
   • Imaging, digital asset mgmt, collaborative
     document sharing, Web site delivery
• Configurable fast-check-in services
   • Trigger high volume ingestion features per
     use case or content item




   Benchmark Results:
      • 179 million docs / day
      • Two Node Content Server + Exadata
          DB Machine; Half Rack Hardware
It’s Marvellous
Marvel Entertainment is one of the
world's most prominent character-based
entertainment companies. They use
Oracle Content Management solution.
Example Customers

                  • Oracle helps Vodafone to roll global intranet, external
                    websites, call centers, yet configurable per country’s needs
                    and to improve online adoption with reduced operational
                    costs




                                   Oracle Helps the Renault Formula 1 Team Manage
                                           Important Documents While On The Road
       "The overall simplicity of the installation, customization, and configuration was very important to us"




                                Oracle helps Monster the world’s leading Web site for
                                  recruiters and job seekers to manage multiple sites
          “Users loved the ease of use of the product and saw immediate efficiencies that could be gained”
Oracle Enterprise Content Mgmt
    The Industry Leading Platform



•   Only truly unified ECM product
•   Broadest ECM functionality
•   Unique content platform strategy
•   Most scalable ECM infrastructure
•   Fastest growing ECM solution
Oracle - Document Life - 6apr2012

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Oracle - Document Life - 6apr2012

  • 1. <Insert Picture Here> Oracle WebCenter – “Content is King” Alexandru Baciu Senior Technology Pre-Sales Consultant SOA&ECM Oracle Romania
  • 2. The Information Explosion • Documents, Images, Voice, Video, IM, Email…
  • 3. Is Content Slowing Down Your Business? The cost of content-disabled applications SHIP/ OPEN/ ENTER DATA INTO SEND TO OTHER REVIEW/ RETURN TO FINALIZE IN PREP/ SORT APPLICATION PARTIES REVISE/ ORIGINATOR APPLICATION APPROVE • 80% of information is unstructured • 42% of transactions are still paper-based • 30% of people’s time is spent searching for relevant information - Source: Gartner Group
  • 4. Oracle Content Management Oracle’s end-to-end solution for document driven processes Capture Extract & Index Store Access Workflow Approve Archive Documents Document-centric Documents scanned Automated data Stored to central accessed from End-workflows & Resolution Archived extraction repository user UIs monitoring CONTENT MANAGEMENT 4
  • 5. Oracle Content Management A Strategic Focus @ Oracle • Key Component of Enterprise Software – Over 90,000 Oracle middleware customers – Over 7,900 Oracle enterprise content mgmt customers • Content Management Critical for – Oracle Fusion Middleware – Oracle Applications & Fusion Applications – Blending structured & unstructured information mgmt – Stand-alone E2.0, WCM, ECM business • ECM Continued Focus Area – New features continually added since Stellent acquisition in 2007 – Key new capabilities in 11g+ – Growing R&D resources since Stellent acquisition 5
  • 6. Oracle WebCenter Unified and Integrated Content Management Oracle Enterprise Content Management SOA, BPM, JDev Desktop & Portal OOTB Application Mobile Connectors Office Web Apps Connectors Delivery Integrations Identity Mgmt High Values Features and Services Notes / Domino Business FUSION Capture Web Content Archiving Imaging Intelligence MIDDLE File Systems Digital Assets Document Rights Records WARE Application Core Content Services Grid 3rd Party Oracle Database 3rd Party SecureFiles, AuditVault, Database, File System Database Vault, RAC
  • 7. Oracle WebCenter Content Content Consumer Functionality Content Contributors Content Consumers • Policies and Procedures • Call Centers • Technical • Knowledge Base Documentation • Intranet Sites • Engineering Documents Workers Office Docs • Web Site Customers Content Server • Invoices and Orders • Applications • Self-Service Scanned Data • Claims Extranet Suppliers
  • 8. Content Check-In Getting Content into the System • Browser-based – Submit any file types • Optional Web forms • Content Categorization – Automatic metadata – Based on rules, text & properties • Behind the scenes… – Security - only the right people view or edit – Index for search
  • 9. Content Check-In Getting Content into the System • Desktop Integrations – Windows Explorer • Drag and drop into folders • Check out & view metadata directly from Windows Explorer – Email Integrations • Drag and drop email & attachments into folders • Access managed content • Outlook & Lotus Notes – Desktop Applications • MS Office, etc.
  • 10. Finding Content Once it’s in…can you find it again? • Search by… – Metadata: author, contract #, release date, type… – Full-text: keywords • Advanced Search Capabilities – Personalized – Drill-down approach – One-click search – Saved Searches – My URLs
  • 11. Accessing Content Do you have the right application for viewing? • Automatic Conversions – HTML, PDF, JPEG, etc. – Web & wireless • PDF Watermarks – Template-based – Static and/or dynamic • “Confidential” • “Internal Only” • Logos for branding • Currently viewed by… – Watermark using metadata or managed content
  • 12. Monitoring & Tracking Content What’s being changed? Who’s looking at content? • Subscriptions – New revisions – New items that meet your criteria - type, author, etc. • RSS feeds – Monitor ‘what’s new’ in the system use RSS readers • Content Tracking – View access history – See who accessed what when – User vs. admin reports
  • 13. Approvals & Routing Content Workflow • Route items automatically – Individuals – Groups • Edit, Review, Notifications • Email Notifications • Ad-hoc routing – Triggered by user during check-in (metadata)
  • 14. ECM for Images, Audio & Video Digital Asset Management • Protects valuable visual assets: • Logos/Branding, Corporate Images/Illustrations, Flash • Manages all file types: • EPS, JPEG, TIFF, BMP, SWF, Quicktime, Real, WMA, AVI, MP3 • Multiple renditions, multiple uses: • Web, Lo/Hi Res Print, Color/B&W • Easy search and retrieval • Thumbnails, storyboards, and closed caption
  • 15. ECM – Directly From Your Desktop Windows Explorer with Smart Productivity Folders
  • 16. ECM – Directly From Your Desktop In Microsoft Office
  • 17. Summary of Workflow Features Task Assignment Task routing • Users • Declarative patterns • Roles • Ad-hoc routing • Groups • Document based routing • Complex routing with business rules Management Rules Notifications • Escalation, Expiration • Declarative specification of: • Delegation, Vacation rules • When – assigned, expired, … • Work load balancing • Who – assignee, manager, … • Email, Voice, Pager, SMS Worklist Application Reports, Audit Trails, … • Profile based – assignee, • Productivity and distribution supervisor, group owner, reports process owner • Complete history and audit • Available as portlets trail • Completely customizable • Web Services and Java API Task Forms Identity Management • ADF based task forms • Roles and Org. Hierarchy • Auto-generated, user defined • Integrates with OID, LDAP, • Task Data controls JAZN; custom plug-ins • MS Office integration
  • 18. Extreme Performance & Scalability Oracle WebCenter Content & Exadata • Single system for all uses • Imaging, digital asset mgmt, collaborative document sharing, Web site delivery • Configurable fast-check-in services • Trigger high volume ingestion features per use case or content item Benchmark Results: • 179 million docs / day • Two Node Content Server + Exadata DB Machine; Half Rack Hardware
  • 19. It’s Marvellous Marvel Entertainment is one of the world's most prominent character-based entertainment companies. They use Oracle Content Management solution.
  • 20. Example Customers • Oracle helps Vodafone to roll global intranet, external websites, call centers, yet configurable per country’s needs and to improve online adoption with reduced operational costs Oracle Helps the Renault Formula 1 Team Manage Important Documents While On The Road "The overall simplicity of the installation, customization, and configuration was very important to us" Oracle helps Monster the world’s leading Web site for recruiters and job seekers to manage multiple sites “Users loved the ease of use of the product and saw immediate efficiencies that could be gained”
  • 21. Oracle Enterprise Content Mgmt The Industry Leading Platform • Only truly unified ECM product • Broadest ECM functionality • Unique content platform strategy • Most scalable ECM infrastructure • Fastest growing ECM solution

Editor's Notes

  1. SPEAKING POINTS When examining customer requirements for content management solutions it often helps to separate the requirements of content contributors from content creators. Content contributors are concerned with desktop integration, meta-data management, version control and workflow to control document approval processes. Content consumers are more concerned with access to ‘content in the context’ of their work. Whether that be through integration with a business application or via a web site. The key is the word ‘context’.
  2. You can incorporate human workflow into your BPEL processes very easily. It&apos;s a powerful, fully-featured workflow engine which incorporates everything you need for human interaction. You can assign tasks to users and groups. You can define routing rules to say how the task should be passed around. Who should give approval? Does it need several levels of approval? Can the person currently owning the task decide who it should go to next? etc For very complicated routing rules, you can specifiy those in our rules engine. You can define escalation and delegation rules. For example, when you&apos;re on holiday, what should happen to tasks that are assigned to you? You can setup notification options, such as being alerted when a task is assigned to you, has been approved, completed, or whatever. And you can choose how you&apos;d like to be notified, by email, phone, SMS, etc. We supply an out-of-the-box worklist application to manage your tasks, add attachments, etc. You can customize this application or create your own since the workflow engine has a public API. You can auto-generate your tasks or create them using ADF components. You can also use Microsoft Excel to view tasks and take actions. With the abstracted identity management, you can plug in your directory store (OID, LDAP, etc) so that rather than duplicating data, we use your existing directory structure. And finally, there is an audit of all actions so you can view history, run reports, etc.
  3. Marvel Entertainment is one of the world&apos;s most prominent character-based entertainment companies. It is working with Oracle to optimize... Digital asset management for Licensing and Publishing divisions Workflow and collaboration for Production and Brand Assurance departments General document management platform for the enterprise.
  4. SPEAKING POINTS Oracle helps Audio Manufacturer SHURE to manage the company’s project documentation. Oracle helps the Renault Formula 1 Team to securely manage important engineering documents while the team is preparing for the racing season and when they are on the road. The Coca-Cola Company uses Oracle Web content management and Digital Asset management capabilities to manage their vital brand assets