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Noi le  tehnologii INTEL pentru   infrastructuri IT eficiente
Handhelds CE Embedded Netbook HPC Internet Data Center Enterprise Server Laptop Desktop Intel Architecture Platform Advantage Software Scalability, Programmability, Compatibility Software Continuum Across Devices & OS’s * Other names and brands may be claimed as the property of others Intel Architecture Windows, Moblin Applications & Services
Fab and Assembly Test Sites Ireland Fab 24, IFO Oregon Fab 20, D1C, D1D, AFO Arizona Fab 12, 32 New Mexico Fab 11X Massachusetts Fab 17 Costa Rica Shanghai Chengdu Vietnam (2010*)  Penang Kulim Dalian Fab 68 (2010*) Israel  Fab 28, IDPj  Wafer Fab Assembly/Test * Projected 10 fabs operating in the United States, Ireland, and Israel  with 1 more under construction in China
Silicon Technology Intel Execution  On-Time 2 Year Cycle 90 nm 2003 180 nm 1999 130 nm 2001 65 nm 2005 45 nm 2007 32 nm 2009
Where is Today’s IT Spending?  ,[object Object],[object Object],Source:  Gartner IT Key Metrics Data 2008.  Innovate Maintain Enhance
Intel IT Adopted a  2-4 Year PC Refresh Rate ,[object Object],[object Object],Balances Employee Productivity with IT Efficiency  Source: Intel Whitepaper “Using TCO To Determine PC Upgrade Cycles” http://communities.intel.com/docs/DOC-3172 Cadence varies  by user type
Why We Use a Rich Mobile Client? 1 Intel IT internal data. 2 Intel IT Whitepaper  “Evolving Centralized IT Client Management”: http://communities.intel.com/docs/DOC-3452  3 Intel IT Whitepaper  “Intel Vpro Technology: From Provisioning to Use Case Implementation” http://communities.intel.com/docs/DOC-3465  4 Intel IT Whitepaper “Enterprise-wide Deployment of Notebook PCs with Solid-State Drives  http://communities.intel.com/docs/DOC-3914 A $40M Mistake 1 In the late 1990’s, we switched to buying low-end PCs to save capital costs, but PCs could not handle new software during our intended lifecycle Result: premature upgrade of almost 20,000 clients  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Existing operating system New operating system Platform Performance 4-Year Depreciation 1997 1998 1999 2000 2001 2002 Intel Roadmap Intel IT Purchases
KEY TAKEAWAY Recommend a processor from the all new 2010 Intel ®  Core™ Processor Family: Smarter processors that automatically deliver extra performance when customers need it.  Ce este nou la inceput de 2010? Noua familie de Procesoare Intel® Core™ din 2010 Performanta inteligenta cu Turbo Boost Cel mai performant Performanta inteligenta  Incepe aici
faster 2.0x 4.0x 2.5x vs All new 2010 Intel ®  Core™ i5-650 versus the Intel ®  Core™ 2 Duo E6400 desktop PC faster faster Typical 3 Year Old PC INTRODUCING THE ALL NEW INTEL® CORE™ PROCESSOR FAMILY Run business productivity applications Run Excel financial calculations during a virus scan Encrypt Sensitive Data 1 1 1
All New 2010 Intel® Core™ Platform with Intel® HD Graphics Intel® Core™ Processor Family Enthusiast-Class Media ,[object Object],[object Object],[object Object],Enhanced  Intel Wi-Fi Connectivity ,[object Object],[object Object],[object Object],Storage and I/O Leadership ,[object Object],[object Object],32nm  Intel® Core™ Architecture Intel® Turbo Boost Technology 1# ,[object Object],[object Object],+  Intel® My WiFi Technology is an optional feature and requires additional software and a Centrino® wireless adapter. Wi-Fi devices must be certified by the Wi-Fi Alliance for 802.11b/g/a in order to connect #  Intel® Turbo Boost Technology is exclusively available with Intel® Core™ i5 and i7 processor series only * Other names and brands may be claimed as the property of others. Enhanced 3D Performance ,[object Object],[object Object],DDR3 Memory Technology ,[object Object],[object Object],[object Object],Power Efficient, Sleeker Designs ,[object Object],[object Object],[object Object]
Intel ®  Core™ Processors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Intelligently delivering performance when you need it
TURBO!  Intel® Turbo Boost Technology  Dynamically Delivering Optimal Performance & Energy Efficiency Single-Threaded Workload < TDP Highly Threaded Workload < TDP Without  Intel® Turbo-Boost Technology With  Intel® Turbo-Boost Technology
CORE CORE
CORE CORE
Mainstream Client Platform Repartitioning Westmere based 2-Package Solution Penryn based 3-Package Solution Repartitioning of the Client Platform >30% Package Area Savings
Intel Switchable Graphics (Optional Platform Feature) * Other names and brands may be claimed as the property of others Switch between integrated and discrete graphics “on the fly” for optimal battery life or performance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Switchable OR Extend battery life on Intel-based systems with switchable graphics Intel® HD Graphics Discrete Graphics
Laptops with Intel ® Core™  Hitting on all cylinders  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1 Year Old PC New Mobile PC 3 Year Old PC Dramatically  save  on PC  energy  costs ~24x better ~5x better Be more  cost effective ,  productive  and   Green   More  responsive  encryption  Do it  faster
Another Way to Look at the Savings It’s like going from almost seven 60-watt regular bulbs… … To one 15-watt CFL
2010 Intel® Core™ vPro™ Platforms Integration of Security and Manageability  Intel ®  Active Management Technology: enhanced manageability provides better PC diagnostics in more places Intel ®  Anti-Theft technology build intelligence into the PC to detect potential theft and respond based on IT policy Smarter, Energy-efficient Performance 32nm Westmere architecture delivers higher integration, leading performance and lower power Expanded Manageability Enhanced Security ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Good Reasons to Buy Up Intel® Core™ i5-430M Processor Intel® Pentium® T4400 processor See Mobile system configurations for details. ,[object Object],[object Object],[object Object],LAPTOP *Other names and brands may be claimed as the property of others FASTER Agile Multitasking 1 FASTER Content Creation 2
Good Reasons to Replace that Old Desktop Intel® Core™ i5-650 Processor Intel® Core™  2 Duo Processor E6400 DESKTOP See Desktop system configurations for details. ,[object Object],[object Object],[object Object],*Other names and brands may be claimed as the property of others FASTER Agile Multitasking 1 FASTER Content Creation 2 FASTER Accelerated Productivity 3
i7-xxx, QX9xxx, Q9xxx, X9xxx, T9xxx, P9xxx, SP9xxx, SL9xxx, SU9xxx P7xxx, P8xxx, SU7xxx T6xxx, SU3xxx T34xx, T4xxx,  SU2xxx, SU4xxx 5xx,7xx, 9xx,T1xxx,  T30xx-T31xx, SU23xx Good Best Processor Series  Rating 1 Ratings based on features of processor— cores, threads, GHz, cache, architecture, turbo, SSE, perf. per watt; Platform brand rating based on underlying processor.
 
Our Product Vision:  All Intel Architecture Devices Connected One Architecture Across Multiple Connected Devices Microsoft Windows;  Moblin Linux based OSS: OS & Services Port of Choice Netbooks  Notebooks Strategic Growth Areas Core Business Windows, Mac OS Devices & Technology CE (Internet) Handhelds Low-Cost PCs Embedded
Mobility:  Range of Devices for Customer Needs Mobile with full functionality  Complete Internet experience,  HD video, play 3-D games, DVDs,  store large amounts of data All business and consumer applications, full PC experience Basic applications and  Internet access Performance for  casual computing Ability to travel light with mobile entertainment and business functionality Navigation, entertainment  and productivity PC-like internet experience, rich multimedia and multi-tasking Ability to access the full internet on-the-go Thin and light form factor Fast, energy-efficient performance Ability to travel light with  enough performance to power all applications Communication and Information Full internet functionality, multimedia and navigation Get PC-like functionality in a small form factor with voice Laptop High Performance Thin and Light Elegant Power Netbook Mobile Functionality Handhelds Internet Anywhere Smartphone Smart Communication Devices & Technology
Next Generation Servers
Refresh Opportunities in 2010 1  Estimated  34% single-core  &  42% dual-core  based on Q4’09 IDC Server Tracker 1.   Source:  IDC 2009 Q4 Server Tracker.  Install base calculated by using this IDC data and a standard life-cycle distribution.  Assumptions: 4 yr replacement cycle increases slightly when the recession hit.  Aging Servers Limit Innovation & Growth Source: Intel ®  Xeon ®  Shipments, 2005-2009  2010 will mark an important  return to installed base refreshes  driven by an uptick in enterprise budgets, new technological innovations, and a return to economic growth.   Source: IDC, February 2010 Approximately  1 million servers  have had their replacement delayed by a year. Source: Gartner press release 80% of the server install base is up for refresh If you delayed  refresh in 2009,  you’re not alone
Introducing -  Intel® Xeon® Processor 5600 Series Boost Performance, Lower IT Costs, Enhance Security 1 Source: Internal Intel estimates comparing Xeon® X5570 vs. L5640 SKUs using SPECint_rate_2006. 2 Source: Intel measurements as of Feb 2010. Performance comparison using server side java bops (business operations per second). Results have been estimated based on internal Intel analysis and are provided for informational purposes only.  3 Source: Internal Intel measurements for Xeon® X5680 vs. Xeon® X5570 on BlackScholes*. Performance Up to 60% performance boost 5 month refresh ROI Energy Efficiency Xeon® 5500 Perf @ 30% less power Up to 15:1 consolidation Secure Virtualization Encrypt today Measure & Enforce tomorrow
Huge Opportunity to Refresh old Servers ,[object Object],Efficiency Refresh 15:1 5 Month  Payback (estimated) 95%  Annual Energy Cost Reduction   (estimated) 1 rack of Intel ®  Xeon ®  5600 Based Servers Performance Refresh 1:1 Up to  15x  Performance 15 racks of Intel ®  Xeon ®  5600 Based Servers 8%  Annual Energy Costs Reduction   (estimated) –  OR –  2010 2005 15 Racks of Intel ®  Xeon ®  Single Core Servers
Intel ®  Xeon ®  Processor 5600 Series Performance Summary Results are based on internal Intel measurements as of March 16, 2010.  Any difference in system hardware or software design or configuration may affect actual performance.  See backup foils for system configuration. Up to 46% Performance Java Energy Efficiency ERP Integer Virtualization HPC CAD Financial Floating Point Memory Bandwidth Xeon 5600-EP (6C, 3.33 GHz) vs. Intel Xeon X5570 (4C, 2.93 GHz) Frequency Sensitive Xeon 5600-EP (6C, 3.33 GHz) vs. Intel Xeon X5570 (4C, 2.93 GHz) Up to 63% performance boost over Xeon ®  5500 Up to 63% Performance Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. Buyers should consult other sources of information to evaluate the performance of systems or components they are considering purchasing. For more information on performance tests and on the performance of Intel products, visit  http://www.intel.com/performance/resources/limits.htm Source: Intel Internal measurements Jan 2010. See backup for additional details Life Sciences Technical Computing Mainstream Enterprise Bandwidth Sensitive
Intel ®  Xeon ®  Processor 5600 Series Building on Xeon ®  5500 Leadership Capabilities 1 Based on voltage reduction from 1.50V to 1.35V, using Power (Watts) = Current  x Voltage Greater Platform Energy Efficiency Automated Low Power States with Six Cores 130W 95W 80W 60W (6C) 40W (4C) Up to 10% lower memory power  1 More efficient Turbo Boost and memory power management Better performance/Watt Lower power consumption New lower power CPU SKU options for Xeon ®  5600 Intel ®  Xeon ®  5600 Intel ®  Xeon ®  5600 Intelligent Power Technology Lower Power DDR3 Memory CPU Power Management Lower Power CPUs
 
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Noile soluţii Intel pentru afaceri eficiente-23apr2010

  • 1. Noi le tehnologii INTEL pentru infrastructuri IT eficiente
  • 2. Handhelds CE Embedded Netbook HPC Internet Data Center Enterprise Server Laptop Desktop Intel Architecture Platform Advantage Software Scalability, Programmability, Compatibility Software Continuum Across Devices & OS’s * Other names and brands may be claimed as the property of others Intel Architecture Windows, Moblin Applications & Services
  • 3. Fab and Assembly Test Sites Ireland Fab 24, IFO Oregon Fab 20, D1C, D1D, AFO Arizona Fab 12, 32 New Mexico Fab 11X Massachusetts Fab 17 Costa Rica Shanghai Chengdu Vietnam (2010*) Penang Kulim Dalian Fab 68 (2010*) Israel Fab 28, IDPj Wafer Fab Assembly/Test * Projected 10 fabs operating in the United States, Ireland, and Israel with 1 more under construction in China
  • 4. Silicon Technology Intel Execution On-Time 2 Year Cycle 90 nm 2003 180 nm 1999 130 nm 2001 65 nm 2005 45 nm 2007 32 nm 2009
  • 5.
  • 6.
  • 7.
  • 8. KEY TAKEAWAY Recommend a processor from the all new 2010 Intel ® Core™ Processor Family: Smarter processors that automatically deliver extra performance when customers need it. Ce este nou la inceput de 2010? Noua familie de Procesoare Intel® Core™ din 2010 Performanta inteligenta cu Turbo Boost Cel mai performant Performanta inteligenta Incepe aici
  • 9. faster 2.0x 4.0x 2.5x vs All new 2010 Intel ® Core™ i5-650 versus the Intel ® Core™ 2 Duo E6400 desktop PC faster faster Typical 3 Year Old PC INTRODUCING THE ALL NEW INTEL® CORE™ PROCESSOR FAMILY Run business productivity applications Run Excel financial calculations during a virus scan Encrypt Sensitive Data 1 1 1
  • 10.
  • 11.
  • 12. TURBO! Intel® Turbo Boost Technology Dynamically Delivering Optimal Performance & Energy Efficiency Single-Threaded Workload < TDP Highly Threaded Workload < TDP Without Intel® Turbo-Boost Technology With Intel® Turbo-Boost Technology
  • 15. Mainstream Client Platform Repartitioning Westmere based 2-Package Solution Penryn based 3-Package Solution Repartitioning of the Client Platform >30% Package Area Savings
  • 16.
  • 17.
  • 18. Another Way to Look at the Savings It’s like going from almost seven 60-watt regular bulbs… … To one 15-watt CFL
  • 19.
  • 20.
  • 21.
  • 22. i7-xxx, QX9xxx, Q9xxx, X9xxx, T9xxx, P9xxx, SP9xxx, SL9xxx, SU9xxx P7xxx, P8xxx, SU7xxx T6xxx, SU3xxx T34xx, T4xxx, SU2xxx, SU4xxx 5xx,7xx, 9xx,T1xxx, T30xx-T31xx, SU23xx Good Best Processor Series Rating 1 Ratings based on features of processor— cores, threads, GHz, cache, architecture, turbo, SSE, perf. per watt; Platform brand rating based on underlying processor.
  • 23.  
  • 24. Our Product Vision: All Intel Architecture Devices Connected One Architecture Across Multiple Connected Devices Microsoft Windows; Moblin Linux based OSS: OS & Services Port of Choice Netbooks Notebooks Strategic Growth Areas Core Business Windows, Mac OS Devices & Technology CE (Internet) Handhelds Low-Cost PCs Embedded
  • 25. Mobility: Range of Devices for Customer Needs Mobile with full functionality Complete Internet experience, HD video, play 3-D games, DVDs, store large amounts of data All business and consumer applications, full PC experience Basic applications and Internet access Performance for casual computing Ability to travel light with mobile entertainment and business functionality Navigation, entertainment and productivity PC-like internet experience, rich multimedia and multi-tasking Ability to access the full internet on-the-go Thin and light form factor Fast, energy-efficient performance Ability to travel light with enough performance to power all applications Communication and Information Full internet functionality, multimedia and navigation Get PC-like functionality in a small form factor with voice Laptop High Performance Thin and Light Elegant Power Netbook Mobile Functionality Handhelds Internet Anywhere Smartphone Smart Communication Devices & Technology
  • 27. Refresh Opportunities in 2010 1 Estimated 34% single-core & 42% dual-core based on Q4’09 IDC Server Tracker 1. Source: IDC 2009 Q4 Server Tracker. Install base calculated by using this IDC data and a standard life-cycle distribution. Assumptions: 4 yr replacement cycle increases slightly when the recession hit. Aging Servers Limit Innovation & Growth Source: Intel ® Xeon ® Shipments, 2005-2009 2010 will mark an important return to installed base refreshes driven by an uptick in enterprise budgets, new technological innovations, and a return to economic growth.   Source: IDC, February 2010 Approximately 1 million servers have had their replacement delayed by a year. Source: Gartner press release 80% of the server install base is up for refresh If you delayed refresh in 2009, you’re not alone
  • 28. Introducing - Intel® Xeon® Processor 5600 Series Boost Performance, Lower IT Costs, Enhance Security 1 Source: Internal Intel estimates comparing Xeon® X5570 vs. L5640 SKUs using SPECint_rate_2006. 2 Source: Intel measurements as of Feb 2010. Performance comparison using server side java bops (business operations per second). Results have been estimated based on internal Intel analysis and are provided for informational purposes only. 3 Source: Internal Intel measurements for Xeon® X5680 vs. Xeon® X5570 on BlackScholes*. Performance Up to 60% performance boost 5 month refresh ROI Energy Efficiency Xeon® 5500 Perf @ 30% less power Up to 15:1 consolidation Secure Virtualization Encrypt today Measure & Enforce tomorrow
  • 29.
  • 30. Intel ® Xeon ® Processor 5600 Series Performance Summary Results are based on internal Intel measurements as of March 16, 2010.  Any difference in system hardware or software design or configuration may affect actual performance. See backup foils for system configuration. Up to 46% Performance Java Energy Efficiency ERP Integer Virtualization HPC CAD Financial Floating Point Memory Bandwidth Xeon 5600-EP (6C, 3.33 GHz) vs. Intel Xeon X5570 (4C, 2.93 GHz) Frequency Sensitive Xeon 5600-EP (6C, 3.33 GHz) vs. Intel Xeon X5570 (4C, 2.93 GHz) Up to 63% performance boost over Xeon ® 5500 Up to 63% Performance Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. Buyers should consult other sources of information to evaluate the performance of systems or components they are considering purchasing. For more information on performance tests and on the performance of Intel products, visit http://www.intel.com/performance/resources/limits.htm Source: Intel Internal measurements Jan 2010. See backup for additional details Life Sciences Technical Computing Mainstream Enterprise Bandwidth Sensitive
  • 31. Intel ® Xeon ® Processor 5600 Series Building on Xeon ® 5500 Leadership Capabilities 1 Based on voltage reduction from 1.50V to 1.35V, using Power (Watts) = Current x Voltage Greater Platform Energy Efficiency Automated Low Power States with Six Cores 130W 95W 80W 60W (6C) 40W (4C) Up to 10% lower memory power 1 More efficient Turbo Boost and memory power management Better performance/Watt Lower power consumption New lower power CPU SKU options for Xeon ® 5600 Intel ® Xeon ® 5600 Intel ® Xeon ® 5600 Intelligent Power Technology Lower Power DDR3 Memory CPU Power Management Lower Power CPUs
  • 32.  
  • 34.  

Hinweis der Redaktion

  1. The opportunity truly spans this software continuum across platforms, and unifying across OS’s and applications &amp; services frameworks.
  2. Our cadence continues on-time to our standard 2-year cycle, upholding the promise of Moore’s law &lt;click&gt; We’re making great headway w/ 32nm Uses 2ND generation high-k + metal gate transistors We have our first functional 32nm SRAM array wafer 32nm 291 Mbit SRAM chips with &gt;1.9B transistors Memory cell about half the size of 45nm cell Critical milestone in march toward high-vol. mfg. – next “tick”
  3. Slide Purpose: Discuss Refresh Rate of our laptops. Key Message: Another key decision around setting our standards for PC technology is how often do we upgrade them? Shortly after we decided on what to buy as a standard (the rich mobile client) we tried to hold on to our laptops too long to (again) minimize capital costs. This also created issues for us – both for our users (productivity declines) and ourselves (IT, in increased support costs) Following some recent analysis (Feb 09) we found that after 3 yrs, user productivity tests showed marked declines in laptop response times after 3 years and at 5 years, the laptop is 50% slower for standard user application workloads AND that after three years, we saw a dramatic increase in support costs (extended warranty costs, driver failures, increased security breeches, application conflict errors, etc) increasing helpdesk costs. .. See slide in detailed employee solutions section. As a result we have found that 3 year refresh cadence provides lowest total cost of ownership However, we vary our implementation based on user type. We implement PC refresh differently depending on the user type, every 2-4 years Talking points: 2yr: customer facing, road warrior 3yr: power users – engineering users … decision to upgrade laptop is more aligned to design cycle more than it is laptop life – we upgrade as they switch projects vs. mid project 4yr: everyone else office workers
  4. Slide Purpose: Identify a Key Learning around PC Fleet Management. Don’t Skimp up front. It only affects you negatively later. Key Message: We made a $40 million dollar PC mistake. And now a key lesson for us. A key mistake that Intel IT made several years ago was in the choice of what PCs to buy our employees. In an effort to further reduce PC TCO, we shifted our purchasing toward low-end PCs. The premise was that procuring lower-cost platforms for general use was the best economic decision. This was flawed logic. What made this worse was a change A change in strategy to provide Quicker availability of latest software. Intel IT decided that software and operating systems needed to be delivered to internal customers much more quickly than originally anticipated. IT developed a strategy called GA+90-general availability plus 90 days. This means delivering operating systems (OS) and office software on computers 90 days after they are available in the general marketplace. The low-end client systems that had been deployed were not capable of running upgraded operating systems and office software within their depreciation lifetime. As a result, Intel IT had to prematurely upgrade almost 20,000 clients around the company, at a cost of nearly $40 million in capital. ----------------------------------- Here’s an example of when we got it wrong. A key mistake that Intel IT made several years ago was in the choice of computers to buy. Historically, Intel IT’s standard PCs lagged the technology roadmap. The premise was that procuring lower-cost platforms for general use was the best economic decision. In 1996 and 1997, we discovered that we were actually shortening the useful life of our assets by not buying high enough. At the time, it wasn’t clear how we were going to use the increasing power on the desktop, and we really wanted to focus on driving our costs down. However, this strategy turned out to be shortsighted. An after-the-fact evaluation revealed the two factors that hurt the most: 1. A known constraint: Four-year depreciation cycle. From an accounting standpoint, Intel IT needs to use assets for four years to get the full value out of them. 2. A change in strategy: Quicker availability of latest software. Intel IT decided that software and operating systems needed to be delivered to internal customers much more quickly than originally anticipated. IT developed a strategy called GA+90-general availability plus 90 days. This means delivering operating systems (OS) and office software on computers 90 days after they are available in the general marketplace. The combination of the depreciation constraint and GA+90 strategy created a problem during 1996-97. The client systems that had been deployed were not capable of running upgraded operating systems and office software within their depreciation lifetime. As a result, Intel IT had to prematurely upgrade almost 20,000 clients around the company, at a cost of nearly $40 million in capital.
  5. 06/24/09 Key Takeaway All computers are not created equally. Intel ® Core™ processor technology is not like any other processor technology. It has unique capabilities and features that other technology vendors don’t have. For the first time, there’s a new family of Intel ® processors that aren’t just faster, they’re smarter. Points to Cover Smart computing begins with Intel Inside ® . We invented the microprocessor, and now we’re refining it. The processor is the brains of the computer. The right processor makes all the difference. Make sure your customer gets the best PC by choosing one powered by a processor from the all new 2010 Intel ® Core™ Processor Family. From the makers of the classic Intel ® Pentium ® and Intel ® Celeron ® processors, Intel introduces the all new 2010 Intel ® Core™ Processor Family. The new generation delivers fast performance that adapts to customers’ individual needs. With a range of performance levels, it&apos;s easy to find one that&apos;s right for your customer. Excitement and demand are building throughout our diverse customer base for the new generation of PCs based on the all new 2010 Intel ® Core™ Processor Family. Encourage customers to take advantage of our latest technology and let their creativity run wild with a processor that understands their needs and adapts accordingly. From the first-level smart performer—the new 2010 Intel ® Core™ i3 processor—up to the ultimate, smart, new 2010 Intel ® Core™ i7 processor, this family provides extra performance whenever customers need it, and increased energy efficiency when they don&apos;t. Featuring new Intel ® Turbo Boost Technology, the star of the family is the new 2010 Intel ® Core ™ i5 processor. It automatically adapts its speed to whatever your customer is doing, making multitasking a breeze. The new 2010 Intel ® Core™ i5 processor is ideal for most customers’ needs: Intel ® Hyper-Threading Technology 2 Cache New architecture Intel ® Turbo Boost Technology 1 Adaptable, smart performance The new 2010 Intel ® Core™ i7 processor: smart performance that adapts to your customers who need intense multitasking and speed: Intel ® Hyper-Threading Technology 2 More cache than Intel ® Core™ i3 and i5 processors New architecture: 32nm processor Intel ® Turbo Boost Technology 1 Smart, intense multitasking The new 2010 Intel ® Core™ i7 Extreme processor: everything that the Intel ® Core™ i7 processor offers, with cutting-edge features, such as overclocking, enabled for the world&apos;s fastest 3 , smartest performance. The new 2010 Intel ® Core™ i3 processor is great for customers with basic computing needs: Intel ® Hyper-Threading Technology Cache New architecture: 32nm processor Lower price point Encourage your customers to look for a processor from the all new 2010 Intel ® Core™ Processor Family in their next PC. Buying a PC one size smarter will ensure that your customers don&apos;t just keep up, but get ahead. 1 Intel ® Turbo Boost Technology not available on Intel ® Core ™ i3 processors 2 Intel ® Hyper-Threading Technology not available on Intel ® Core ™ i5-750 processors 3 Based on SPECint_rate_base2006* scores. Results have been based on internal Intel ® analysis and are provided for informational purposes only. Any difference in system hardware or software design or configuration may affect actual performance. See http://www.Intel.com/performance/desktop/extreme/index.htm or http://www.intel.com/performance/mobile/extreme/index.htm for additional information.
  6. Financial Data: Excel – Number Crunch . The workload is execution of approximately 28,000 sets of calculations using the most commonly used calculations and functions in Microsoft* Excel*. These include common arithmetic operations like addition, subtraction, division, rounding and square root. It also includes common statistical analysis functions such as Max, Min, Median and Average. The input file is a 6.2 MB spreadsheet. Multitasking Data: Multitasking workload zipping a file while moving another file from Powerpoint to OneNote. WinZip workload creates a zip file of approximately 110 MB in size. Powerpoint 2007 workload is a training manual with JPG images and consists of 24 slides and 3.9 MB in size. These slides are printed to OneNote 2007 using “Send To OneNote2007” virtual printer. Once it is imported to OneNote2007 it is very convenient for annotation purposes, the user can add notes and also search for text within images. - ID1 --------- PG22 1- P8600 Configuration: Intel® Core™ 2 Duo processor P8600 (2.4GHz, 3MB L2, 1066MHz FSB), Model: Lenovo T400 Type=2768-CTO, ID=6475W9D, Memory: Micron Technology 8JSF12864HY-1G1D1, 6-6-6-15, DDR3-1066, 2GB (2x1GB), HDD: Hitachi HTS723232L9A360 200GB, 7200RPM, Graphics: GM45, Mobile Intel 4 Series Express Chipset Family Graphic Ver.7.15.10.1502, Other: 14” LCD, Intel WiFi Link 5300, wireless, Battery – Sanyo 42T5262, 56WH, Windows Vista* Ultimate 32bit. T2700 Configuration: Intel® Core™ Duo processor T2700 (2.33GHz, 2M L2, 667MHz FSB), Model: IBM T60 (Lenovo 1951V4F), Memory: Micron Technology PC2-5300, 5-5-5-12-20, 2GB (2x1GB), HDD: Hitachi HTS721010G9S9SA00 100GB, 7200RPM, Graphics: Integrated Graphics (ver. 7.14.0010.1329) , Mobile Intel 945 Express Chipset Family (ver 8.1.1.1010), Other: 13.75” LCD, Intel PRO/Wireless 3945AB, Battery – Panasonic 92P1139, 56.16WH, Windows Vista* Ultimate 32bit. Workload: The workload is execution of approximately 28,000 sets of calculations using the most commonly used calculations and functions in Microsoft* Excel*. These include common arithmetic operations like addition, subtraction, division, rounding and square root. It also includes common statistical analysis functions such as Max, Min, Median and Average. The input file is a 6.2 MB spreadsheet 2- Configurations: Same as footnote 1. Workload: Time to encode 4 HDV clips into a video clip format for YouTube* using Windows Vista* Movie Maker. Windows Vista* MovieMaker to create a video and prepare it to share with others on YouTube. YouTube recommends uploading 320x240 resolution, 30fps, mpeg-4 format videos. The input files are four HDV video clips in dvr-ms format captured from an HD camcorder using MovieMaker*. The four clips in length are 57sec, 28sec, 24sec, and 30sec and their respective sizes are 181316KB, 87941KB, 77765KB and 95493KB. Including transitions, title page and credits, the output video is 2min 21sec and 62335KB in compressed 320x240, 30fps wmv (mpeg-4) format. - ID2 ---- Page 13 3- P8600 Configuration: Intel® Core™ 2 Duo processor P8600 (2.4GHz, 3MB L2, 1066MHz FSB), Model: Lenovo T400 Type=2768-CTO, ID=6475W9D, Memory: Micron Technology 8JSF12864HY-1G1D1, 6-6-6-15, DDR3-1066, 2GB (2x1GB), HDD: Hitachi HTS723232L9A360 200GB, 7200RPM, Graphics: GM45, Mobile Intel 4 Series Express Chipset Family Graphic Ver.7.15.10.1502, Other: 14” LCD, Intel WiFi Link 5300, wireless, Battery – Sanyo 42T5262, 56WH, Windows Vista* Ultimate 32bit. T2700 Configuration: Intel® Core™ Duo processor T2700 (2.33GHz, 2M L2, 667MHz FSB), Model: IBM T60 (Lenovo 1951V4F), Memory: Micron Technology PC2-5300, 5-5-5-12-20, 2GB (2x1GB), HDD: Hitachi HTS721010G9S9SA00 100GB, 7200RPM, Graphics: Integrated Graphics (ver. 7.14.0010.1329) , Mobile Intel 945 Express Chipset Family (ver 8.1.1.1010), Other: 13.75” LCD, Intel PRO/Wireless 3945AB, Battery – Panasonic 92P1139, 56.16WH, Windows Vista* Ultimate 32bit. Workload: The workload is execution of approximately 28,000 sets of calculations using the most commonly used calculations and functions in Microsoft* Excel*. These include common arithmetic operations like addition, subtraction, division, rounding and square root. It also includes common statistical analysis functions such as Max, Min, Median and Average. The input file is a 6.2 MB spreadsheet -- ID3 -- Page 21   1- E8500 Configuration: Intel® Core™ 2 Duo E8500 (6MB L2, 3.16GHz, 1066MHz FSB), Intel Desktop DQ45CB Q45 Dual channel DS Micron 2GB (2x1GB) DDR2-800 5-5-5-18 with Integrated Intel X4500 graphics + Seagate 320GB NCQ SATA2 (BIOS:0059, INF: 9.0.0.1007, Graphics: 15.9.9.1527) Windows* Vista* Ultimate 32bit. P4 630 Configuration: Intel® Pentium® 4 processor (2MB L2, 3.00GHz, 800MHz FSB), (P4P 630) HT-ON on D945GCL Dual channel DS Micron 1GB (2x512MB) DDR2-667 5-5-5-15 with Integrated 945G + Seagate 320GB NCQ SATA2 (BIOS:0034, INF: 8.4.0.1016, Graphics: 15.6.1.1437). Workload/Test: SYSmark*2007 overall combined score. E-Learning The user views a presentation directing the production of a web based interactive training tool. The user edits a variety of images, in bitmap and vector graphics formats, making visual quality changes, resizing and saving to new formats for use in the training material. The user creates a PDF file of a group of images, and an image is converted from bitmap to vector graphics format. The user completes the training tool by importing the edited images, as well as previously created audio and video clips. The user publishes the resulting tool in a web compatible format. Video Creation A user processes a variety of content to create a video. The user edits a group of images, making visual quality changes, resizing and saving them to new formats. The user encodes multiple videos for use in creating a final composite video. All of the separate pieces are assembled, creating a final uncompressed video. From this uncompressed video, two versions with different amounts of compression are created. One, targeted for downloading, with less compression, the other targeted for streaming, with more compression. Productivity The user opens a file and searches, the document for a keyword. The user continues the search in an e-mail application. The user archives the entire inbox, before sending a new e-mail. The user opens spreadsheets to perform iterative data analysis. While performing this analysis, documents and email data are compressed into a single file. Opening a presentation, the user imports slides from another presentation along with a spreadsheet. Returning to the spreadsheet, the user organizes the data and formats the data for readability. The user opens a project management tool, performing data management tasks before creating a web format based copy of the schedule. 3D Modeling The user opens a 3D model, rendering it out to a high-resolution image. The user opens an architectural scene, exporting the scene to a different 3D modeling format. The user then renders an animated flyby of the scene. 2- Configurations: Same as footnote 1. Workload: Excel – Number Crunch. The workload is execution of approximately 28,000 sets of calculations using the most commonly used calculations and functions in Microsoft* Excel*. These include common arithmetic operations like addition, subtraction, division, rounding and square root. It also includes common statistical analysis functions such as Max, Min, Median and Average. The input file is a 6.2 MB spreadsheet. -- ID4 ---- Page 13 1- E8500 Configuration: Intel® Core™ 2 Duo E8500 (6MB L2, 3.16GHz, 1333MHz FSB), Intel Desktop DQ45CB Q45 Dual channel DS Micron 2GB (2x1GB) DDR2-800 5-5-5-18 with Integrated Intel X4500 graphics + Seagate 320GB NCQ SATA2 (BIOS:0059, INF: 9.0.0.1007, Graphics: 15.9.9.1527) Windows* Vista* Ultimate 32bit. E5200 Configuration: Intel ® Pentium ® Dual-Core Processor E5200 (2M Cache, 2.50 GHz, 800 MHz FSB) on a DQ45CB Intel ® Q45 Express Chipset dual channel DS Micron 2GB (2x1GB) DDR2-800 5-5-5-18 with Intel GMA 4500 + Seagate 320GB NCQ SATA2 (BIOS: 0059, INF: 9.0.0.1007, Graphics: 15.9.9.1527). P4 630 Configuration: Intel® Pentium® 4 processor (2MB L2, 3.00GHz, 800MHz FSB), (P4P 630) HT-ON on D945GCL Dual channel DS Micron 1GB (2x512MB) DDR2-667 5-5-5-15 with Integrated 945G + Seagate 320GB NCQ SATA2 (BIOS:0034, INF: 8.4.0.1016, Graphics: 15.6.1.1437). Workload/Test: SYSmark*2007 overall combined score. E-Learning The user views a presentation directing the production of a web based interactive training tool. The user edits a variety of images, in bitmap and vector graphics formats, making visual quality changes, resizing and saving to new formats for use in the training material. The user creates a PDF file of a group of images, and an image is converted from bitmap to vector graphics format. The user completes the training tool by importing the edited images, as well as previously created audio and video clips. The user publishes the resulting tool in a web compatible format. Video Creation A user processes a variety of content to create a video. The user edits a group of images, making visual quality changes, resizing and saving them to new formats. The user encodes multiple videos for use in creating a final composite video. All of the separate pieces are assembled, creating a final uncompressed video. From this uncompressed video, two versions with different amounts of compression are created. One, targeted for downloading, with less compression, the other targeted for streaming, with more compression. Productivity The user opens a file and searches, the document for a keyword. The user continues the search in an e-mail application. The user archives the entire inbox, before sending a new e-mail. The user opens spreadsheets to perform iterative data analysis. While performing this analysis, documents and email data are compressed into a single file. Opening a presentation, the user imports slides from another presentation along with a spreadsheet. Returning to the spreadsheet, the user organizes the data and formats the data for readability. The user opens a project management tool, performing data management tasks before creating a web format based copy of the schedule. 3D Modeling The user opens a 3D model, rendering it out to a high-resolution image. The user opens an architectural scene, exporting the scene to a different 3D modeling format. The user then renders an animated flyby of the scene. 2- Configurations: Same as footnote 1. Workload: Multitasking workload zipping a file while moving another file from Powerpoint to OneNote. WinZip workload creates a zip file of approximately 110 MB in size. Powerpoint 2007 workload is a training manual with JPG images and consists of 24 slides and 3.9 MB in size. These slides are printed to OneNote 2007 using “Send To OneNote2007” virtual printer. Once it is imported to OneNote2007 it is very convenient for annotation purposes, the user can add notes and also search for text within images.
  7. 1 Intel® Turbo Boost Technology is exclusively available with Intel® Core™ i5 , and i7 series processors 2 Intel® Hyper-Threading Technology is exclusively available with the Intel® Core™ i7, i5, and i3 series processors 3 Intel® Graphics Media Accelerator HD is not available with the Intel® Core™ i7 processor series accept i7-620M
  8. What is it? Technology that dynamically uses thermal and power headroom to boost additional CPU and/or integrated GPU frequencies Available with new Intel® Core™ i7 and i5 processors Key takeaway : Intel ® Turbo Boost Technology is a new feature unique to the Intel ® Core™ i7 and i5 processors based on Intel’s latest microarchitecture. This technology intelligently dials up the processor speed to deliver optimal performance for power-hungry tasks—effectively maximizing performance to match workload. What is it? Intel ® Turbo Boost Technology enables one or more processing cores to operate on a higher frequency above the TDP frequency when headroom exists. This enables the processor to automatically and transparently increase processor performance based on application intensity. The processor does this intelligently and automatically, without user intervention. How does it work? When the operating system is confronted with a compute-intensive task, such as processing complex game physics or a real-time preview of a multimedia edit, it requests more power from the CPU. The CPU will determine if it is already operating at its overall power, current, and temperature limits. If it has headroom to spare, it will incrementally increase the frequency of active core(s) to handle the current task faster. How to explain it The easiest way to explain the benefit of Intel ® Turbo Boost Technology is to compare it to the heater in a car. In normal mode, the heater delivers a certain amount of heat through both the dash and floor vents. When you shut off the floor vents, it can use the extra power to deliver more heat through the dash. In the same way, the Intel ® Core™ i7 processor is configured to deliver a certain amount of power to each core. However, if one or more cores is not using that power, the processor can automatically and intelligently divert extra power to the operating core. The result is the operating core can run at a higher than normal frequency and complete its tasks faster. Benefits for consumers Intelligently accelerates performance to match your workload, so you can enjoy the maximum possible speed Optimizes processor (CPU and integrated graphics) performance intelligently and automatically, without user intervention
  9. Intel Hyper-threading technology helps you do more and wait less because it’s like having a freeway with multiple car lanes instead of just one.
  10. Having multiple lanes means more cars – or information – can move more quickly.  And by doubling the number of processor threads per core with Intel® Hyper-Threading Technology we support the kind of advanced multi-tasking that is fast becoming mainstream for every user.   Let’s take a look at an example…
  11. 1225 + 1156 + 961 = 3342 1406.25 + 675 = 2081.25 0.377244 % reduction
  12. For Sysmark and AES-NI data/Charts Configuration: Intel ® Core ™ 2 Duo Processor T5500 (2M L2, 1.66GHz, 667MHz FSB), Intel ® Core ™ 2 Duo Processor P8600 (3M L2, 2.4GHz, 1066MHz FSB) on Mobile Production Channel Motherboard MGM45RM, Mobile Intel ® GM45 Chipset, Dual-channel Micron* 4GB (2x2GB) DDR2-800 6-6-6-18-24 with Intel ® Graphics Media Accelerator 4500MHD, Hitachi* 320GB HDD, Intel ® Matrix Storage Manager 6.1.7600.16385, (BIOS: RMM4510H.86A, Intel ® INF: , Graphics: 8.15.10.1840), Microsoft* Windows* 7 Ultimate 64-bit RTM Configuration: Pre-production Intel ® Core ™ i3-330 processor (3MB Cache, 2.13GHz), Intel ® Hyper-Threading Technology on pre-production Intel ® Ibex Peak HM55, Dual-channel Micron* 4GB (2x2GB) DDR3-1066 7-7-7-20 with Intel ® Graphics Media Accelerator HD graphics, Hitachi* 320GB HDD, Intel ® Matrix Storage Manager 8.9.0.1023 (BIOS, Intel ® INF and Graphics: pre-production, Imon compliant with VRD 11.1 requirements), Microsoft* Windows* 7 Ultimate 64-bit RTM Configuration: Pre-production Intel ® Core ™ i5-520M processor (3MB Cache, 2.4GHz), with Intel ® Turbo Boost Technology and Intel ® Hyper-Threading Technology on pre-production Intel ® Ibex Peak HM55, Dual-channel Micron* 4GB (2x2GB) DDR3-1066 7-7-7-20 with Intel ® Graphics Media Accelerator HD graphics, Hitachi* 320GB HDD, Intel ® Matrix Storage Manager 8.9.0.1023 (BIOS, Intel ® INF and Graphics: pre-production, Imon compliant with VRD 11.1 requirements), Microsoft* Windows* 7 Ultimate 64-bit RTM Configuration: Pre-production Intel ® Core ™ i7-720 QM processor (6MB Cache, 1.60GHz), with Intel ® Turbo Boost Technology and Intel ® Hyper-Threading Technology on pre-production Intel ® Ibex Peak HM55, Dual-channel Micron* 4GB (2x2GB) DDR3-1066 7-7-7-20 with Intel ® Graphics Media Accelerator HD graphics, Hitachi* 320GB HDD, Intel ® Matrix Storage Manager 8.9.0.1023 (BIOS, Intel ® INF and Graphics: pre-production, Imon compliant with VRD 11.1 requirements), Microsoft* Windows* 7 Ultimate 64-bit RTM Energy Chart: compares energy used by managed verses unmanaged PCs. The first 3 columns, labeled “Unmanaged PC Power Consumption,” represent energy used by a PC left running. All three of the blue bars in the red box represent desktop PCs. Each are labeled by type of PC. The two columns on the right labeled “managed PC power consumption,” represent how much less power is consumed when PC power management is in use and the PC is powered off at night / weekends or put in a sleep state after periods of inactivity. the first bar is a McCreary generation core 2 duo based PC, the second is a current generation Montevina mobile PC. A few points to remember. power management is one of the easiest vPro applications to deploy. It involves no changes at the helpdesk level and offers customer a payback from day one. Chart- System Configurations: Comparing an unmanaged Intel® Pentium® D Processor 945 with the Intel 945G Chipset on a Intel D945GPM board and a CRT display to a managed Intel® Core™2 Duo processor T9400 mobile platform with the Intel GM45 Chipset (Intel Chipset 8.7.0). Performance tests/ratings are provided assuming specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. This data may vary from other material generated for specific marketing requests. Intel EEP methodology is described here: http://www.intelcapabilitiesforum.net/EEP/ Productivity Chart: 1- Forrest Consulting: Increased Productivity By Providing Notebooks Beyond The Road Warriors http://governmentsecurity.bitpipe.com/detail/RES/1239220213_575.html 2- Telework in Montana State Government http://www.leg.mt.gov/content/Publications/Audit/Report/06SP-05.pdf 3 - How Come Distributed Work is Still the Next Big Thing? http://www.thefutureofwork.net/assets/WP-20061-Distributed_Work_Next_Big_Thing.pdf 4- Forrester: The Total Economic Impact™ of Increasing Enterprise Notebook Adoption http://www.ciscointelalliance.com/_files/pdf/Intel%20Workplace%20Mobility%20Study%20-%20TEI%20Report.pdf
  13. vPro redefines strong transition and innovating exactly where IT cares: Amazing feat and architecture &amp; process technology merged Bringing quad-threading to business platform for first time Best gfx performing part Intel has ever made – leapfrogging 3 process technologies from McCreary Smarter, energy-efficient performance: Higher Integration, Leading Performance with Lower Power 38% less idle power saving IT real $s.  Lower idle power has been seen on IT bids Integrating Manageability and Security Intel Anti-theft tech: intelligence built-in the PC to detect potential theft and respond based on IT policy Intel is extending support for virtualization with Westmere based notebook and desktop platforms with the next gen virtualization technologies for improved performance. Earlier this year, we announced plans with Citrix to productize a client-based hypervisor, WHICH would leverage some aspects of AMT and leverage TXT &amp; VT to establish a trusted and secure foundation for the hypervisor to land...AND realized the benefits of a client hypervisor solution. The benefits include image delivery. Delivering the entire OS and apps bundled into a VM down to the client or a VM with the OS and stream the apps to the VM. This image delivery allows the virtualization between the layers of the compute stack that we mentioned earlier in the presentation. Off network mobility...There are TWO aspects to off network mobility. The first is what we all know is the ability to unplug your notebook and take your work with you. The second is the ability to be productive without the need to ALWAYS be connected to the network and alleviate network bandwidth tax of being CONSTANTLY connected. Low Data Center Build Out Costs...because the VM is delivered down to the client...expensive server farm build out is not needed...can add more here. Local compute and graphics performance...the ability to have near native performance for the responsiveness that the users need and require. Excellent security...as we have discussed previously...TXT and VT make vPro the virtualization platform of choice.
  14. Key takeaway: The new Intel ® Processor Rating System 1 is designed to streamline the decision-making process for customers, and may help to simplify the RSP’s job as well. This new system can help customers make purchase decisions by providing an at-a-glance tool that rates one Intel ® processor versus another. It can also help sales personnel by providing visual support when recommending a PC with a better (more highly rated) processor inside. Go deeper Each star in the Processor Features Rating system represents a combination of features and capabilities, such as cores and frequency. Actual processor and system performance will vary according to usage and software, as well as the features, specifications, and configuration of the entire system. However, more features and greater capability may indeed lead to a better customer experience. More stars mean more processor features and increased capabilities compared to other Intel ® processors—simple, straightforward, and effective. 1 Ratings are based on features of the processor including, cores, threads, GHz, cache, and other features; Platform brand rating based on underlying processor.
  15. Here’s how we do it… our vision: connected devices across one architecture, a services port of choice, Which is enabled by… (next slide)
  16. Key takeaway: In the past several years, we’ve developed and improved an exciting range of mobile processor technologies designed to meet the needs of today’s customers. Make sure you focus on the consumer value benefits of today’s PC and help customers discover the difference and identify the most suitable mobile device that meets their needs. Empower consumers to engage, collaborate, share, and ultimately upgrade from their old PCs . Ask customers about what they want to do with their portable devices to help determine the best fit for their lifestyles. Go Deeper MIDs : MIDs are great for Early Adopters and Middle Adopters who seek out innovative, handheld technology that lets them stay connected and entertained while on the go. Netbooks : Netbooks are designed for customers who can benefit from a companion Internet device. They are not designed to replace a laptop or become a primary PC. If your customer is reasonably confident that they are just looking for a device for simple online usages like the ones we’ve discussed, then netbooks are a fantastic choice. However, in some cases, a laptop might be a better investment for the future. Netbooks are ideal for Early Adopters and Middle Adopters who want great Internet performance and multitasking capabilities in addition to their laptops. The netbook is great for Late Adopters who need basic Internet access without the full PC experience. Ask potential netbook customers these questions to help make sure they are choosing the right portable: Is this their first device for using the Internet? Help them understand that netbooks are a great introduction to computing, but a full-featured laptop offers more possibilities as they expand their knowledge and comfort level. Think of it as future-proofing their purchase. Do they have a child leaving for college in the near future? Even if their current usage is restricted to simple online usages around the home or while traveling, children’s computing needs grow exponentially when they move on to higher education. Purchasing a laptop now gives the parent the option of sending it along for the educational ride. Do they foresee any multitasking in the future? There are many examples, but generally the greater processing power of a laptop will make for a better multitasking experience. The Internet is a limitless source of content – do they foresee uploading to or downloading from the Web? If so they’ll need the storage capabilities of a laptop . Almost as limitless is the supply of software applications. If they think they’ll want to load applications in the future, they’ll need a laptop . Thin and Light Laptop : With the new Thin and Light laptop offering, we extend the ultra-thin to every price point. They’re thinner and lighter, with small form-factor packaging and low power usage. They offer full-performance at mainstream price points; and they are powered with industry-leading battery life. Early Adopters and Middle Adopters need small form factor laptops for travel and overall portability. They’re also interested in the aesthetics of Thin and Light laptops. The Late Adopter wants a Thin and Light laptop based on its simplicity and mainstream pricing. Laptop : A laptop is the most robust mobile solution . Laptops are usually the best choice for most customers looking for a full PC experience with the flexibility to take it on the go, or move it around at home. Make sure that customers understand that a new PC offers blazing-fast performance, ultimate connectivity, and everything the Internet has to offer. Compared to a PC of just three or four years ago, a 2009 laptop powered by an Intel ® processor lets customers: Prepare photos and convert to video over 3 times faster 1 Have better playback when streaming HD TV, movies, and video through the Internet Convert music for their iPod* up to 3 times faster 1 Convert HD video for their mobile phone up to 2.5 times faster 1 Auto-enhance photos up to 2 times faster 1 Laptops are great for Early Adopters who rely on a robust PC experience everywhere they go. The Middle Adopter will love the laptop’s flexibility, mobility, and multitasking capabilities at work or home. The Late Adopter is interested in t he laptop, now that many of her friends have one, as a second home computer to organize her family photos and burn them to DVD. 1 Disclaimer: Performance measured using our standard suite of software workload testing across various applications and digital media usages. Test were run on a range of 2009 Intel-based laptops and desktops compared to a 2005 Pentium M-based laptop and a 2005 Pentium-based desktop. Actual system performance may vary, please see http://www.intel.com/performance/resources for more information