Growth Hacking Session III @ Panteion AD&PR Lab

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This slideshare is crafted with love for AD&PR Lab students at Panteion University. Read it and start thinking like a growth hacker before you even graduate.

Marketing

Growth Hacking Session III
Become A Rockstar Growth Hacker
Learn how to think and act like a growth hacker and
boost your startup’s growth in less than an hour.
Savvas Zortikis
VP Growth Marketing
@SavvasZortikis
savvas@growthrocks.com
Crafted with by GrowthRocks
Panteion University
Ad & PR Lab 2015

Lifestyle
Company
Startup
Company
Vs.
Source: blog.myfashionfruit.com/

Mark has said he thinks we won because we wanted it
more, and I really believe that. We just worked really hard.
It’s not like we’re crazy smart, or we’ve all done these
crazy things before. We just worked really really hard, and
we executed fast. I strongly encourage you to do that.
Growth is optional.
Alex Schultz, VP Growth on Facebook

Love data exploration. But be prepared, data ruins the
best stories. You need to have the guts to do take
responsibility and standstill.

Before doing anything, don’t just ask yourself whether it
will move the needle. Calculate it. Your opinion and
your gut feeling are not enough.

Listen to what data says. Make experiments based on
data. Take decisions based on data. But never forget that
YOU are the driver and not your data.

Be relentless and get used to fail. There will be times when
you will be continuously failing for months without growing
at all. Startup growth is for hustlers.

Focus on the first time experience. Get them to their
‘a-ha’ moment as quickly as possible.

1. Monthly Recurring Revenue
2.Retention and Churn
3.Monthly Active Users (MAU)
4.Daily Active Users (DAU)
5.Net change (New + reactivated – churned)
6.Average Revenue Per Customer
7. Customer Acquisition Cost (CAC)
8.Lifetime Value (LTV)
9.Funnel metrics
10.Virality metric (k-factor)

Facebook knew they were going to beat My Space when
they only had 45m users and My Space had 115m users,
because they had found their a-ha moment and
success metric. So, go for it.

5 Tips That Have Nothing To Do With Growth Hacking

1. Do what you really love. It’s the only way to be the best.
2. Read a lot. Read more. Never stop reading.
3. Listen first. Then listen again. Then do what you think is best.
4. Don’t be an a#$!&*e.
5. Work as hard as you can.

Go for it, like a true growth hacker chases growth.
Savvas Zortikis
VP Growth Marketing
@SavvasZortikis
savvas@growthrocks.com
Crafted with by GrowthRocks
Panteion University
Ad & PR Lab 2015

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Growth Hacking Session III @ Panteion AD&PR Lab

1. Growth Hacking Session III Become A Rockstar Growth Hacker Learn how to think and act like a growth hacker and boost your startup’s growth in less than an hour. Savvas Zortikis VP Growth Marketing @SavvasZortikis savvas@growthrocks.com Crafted with by GrowthRocks Panteion University Ad & PR Lab 2015

2. Lifestyle Company Startup Company Vs. Source: blog.myfashionfruit.com/

3. The Growth Hacker’s Mindset

4. Where You Are Now Where You Have To Go

5. Mark has said he thinks we won because we wanted it more, and I really believe that. We just worked really hard. It’s not like we’re crazy smart, or we’ve all done these crazy things before. We just worked really really hard, and we executed fast. I strongly encourage you to do that. Growth is optional. Alex Schultz, VP Growth on Facebook

6. Love data exploration. But be prepared, data ruins the best stories. You need to have the guts to do take responsibility and standstill.

7. Before doing anything, don’t just ask yourself whether it will move the needle. Calculate it. Your opinion and your gut feeling are not enough.

8. Listen to what data says. Make experiments based on data. Take decisions based on data. But never forget that YOU are the driver and not your data.

9. Be relentless and get used to fail. There will be times when you will be continuously failing for months without growing at all. Startup growth is for hustlers.

10. Focus on the first time experience. Get them to their ‘a-ha’ moment as quickly as possible.

11. Growth Hacking Metrics

12. 1. Monthly Recurring Revenue 2.Retention and Churn 3.Monthly Active Users (MAU) 4.Daily Active Users (DAU) 5.Net change (New + reactivated – churned) 6.Average Revenue Per Customer 7. Customer Acquisition Cost (CAC) 8.Lifetime Value (LTV) 9.Funnel metrics 10.Virality metric (k-factor)

13. Facebook knew they were going to beat My Space when they only had 45m users and My Space had 115m users, because they had found their a-ha moment and success metric. So, go for it.

14. Google Analytics in 15’

15. Just go to analytics.google.com

16. 5 Tips That Have Nothing To Do With Growth Hacking

17. 1. Do what you really love. It’s the only way to be the best. 2. Read a lot. Read more. Never stop reading. 3. Listen first. Then listen again. Then do what you think is best. 4. Don’t be an a#$!&*e. 5. Work as hard as you can.

18. Go for it, like a true growth hacker chases growth. Savvas Zortikis VP Growth Marketing @SavvasZortikis savvas@growthrocks.com Crafted with by GrowthRocks Panteion University Ad & PR Lab 2015

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