Create a Dead Simple
Process for Building
Great Product
@mtippett
tippett.org
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Uncharted
Territory
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Greetings, people of India.
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What You Need for Your
Voyage
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Navigational Tools
vs
Playbooks & Recipes
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1. Know Your Environment
Corporate
Startup
New Space
Existing Space
High Growth
Indie
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2. Know Your Vessel
Range - What’s Your Runway?
Speed - How Fast Can it Go?
Crew - How Good are They?
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3. Know Your Market
Economics
Distribution
Competition
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4. Know Your Product
Features
Benefits
Usage
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5. Know How it Ends
When Does it End?
What Does the End Look Like?
What are the Odds?
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Know
Environment
Vessel
Market
Product
End Game
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Navigational Hacks
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Product Meets Market
Discover Customer Needs
Ideate & Build
Launch
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Jobs to be Done
“People don’t want a quarter-inch drill,
they want a quarter-inch hole.”
Theodore Levitt
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Discover Customer Needs
Ask What Jobs Need to be Done
Rank and Order
Cut off when MVP
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Jobs to be Done
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Performance
Customer
Demand
For Performance
Sustaining
Technology
Disruptive
Technology
Time
Disruptive Technology
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LOW Satisfaction with current situation HIGH
We should focus only on things that are of highest importance.
But only if the current market
solutions are not appropriate.
This can be measured using
levels of satisfaction.
LOW
Importance of Outcome
HIGH
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LOW Satisfaction with current situation HIGH
Over Served: Ripe for
disruption through cost
reduction
Google Docs
Appropriately
Served
AirBnB
Poorly Served: Ripe
for new value creation
LOW
Importance of Outcome
HIGH
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What’s
Next?
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Thanks!
@mtippett
mike@tippett.org