A great story withstands the test of time, drawing upon the emotions of its audience at every stage or scene. For marketers and small business owners, stories provide the ultimate opportunity to transform content into a shared experience from which your target audience can build trust and empathy. Only through story can businesses influence and engage the minds and hearts of consumers. To celebrate the power of storytelling we've compiled this presentation to illustrate a story built on the words of wisdom told by leading entrepreneurs, writers, and business executives.

1. Compiled By: Griot Digital

2. “Every great love starts with a
great story…”
––Nicholas Sparks

3. There have been great societies that did not
use the wheel, but there have been no societies
that did not tell stories.
––Ursula K. Le Guin

4. There are three distinct ways
a story adds value to you and
your business: It makes you
relatable, emotional, and
multidimensional.
—Ty Bennett

5. Storytelling in general is a communal act.Throughout human
history, people would gather around, whether by the fire or at
a tavern, and tell stories.
—Joseph Gordon-Levitt

6. Stories are 3D - they include the story teller
and the audience both in the experience and
transport them together to a third place, a shared
experience. In fact, there's brain science to
support this premise. When you experience a story,
the neurons in your brain fire the same way they
would if you were engaged in story yourself. Stories
not only spark attention, they inspire empathy.
—Katya Andresen

7. There are two ways to
persuade people.The first
is by using conventional
rhetoric, which is what
most executives are
trained in...
The other way to
persuade people—and
ultimately a much more
powerful way—is by
uniting an idea with an
emotion.The best way to
do that is by telling a
compelling story.
––Robert McKee and Bronwyn Fryer

8. “As we spend increasing amounts of time
consuming content by the streamful,
storytelling is a skill that every business
—and individual—will need to master.”
––Shane Snow