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A beginner's guide to Twitter for businesses.
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The Tao of Twitter: An intro guide
1.
2.
So what is
Twitter?
3.
Twitter lets you
post brief items about your opinions or your life, shared with the world.
4.
5.
But more importantly…
6.
7.
8.
9.
Twitter is not
unique, but it is dominant.
10.
11.
Twitter is crushing
them.
12.
How is Twitter
making money?
13.
It’s not.
14.
15.
Why do people
use Twitter?
16.
17.
How do people
use Twitter?
18.
Share updates on
their lives
19.
Start conversations
20.
Find answers and
advice
21.
Promote themselves
22.
How do businesses
use Twitter?
23.
24.
25.
26.
27.
28.
Deciphering a few
Twitter terms
29.
@ reply: A
comment aimed at one user, but visible to the public.
30.
@ reply:
31.
DM: A direct
message sent in private to another user.
32.
Retweeting: Sharing someone
else’s post. Often abbreviated “RT.”
33.
Retweeting:
34.
Twitterati: The elite
Twitter users with massive audiences.
35.
Who has the
most followers on Twitter?
36.
37.
38.
39.
Closing thoughts
40.
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